French Maison Louis Vuitton’s spirit of adventure shines through in all their creations, perfumes included. The fashion house has just released Étoile Filante as the latest addition to its travel-inspired fragrances. The fragrance iÉtoile Filante, meaning ‘shooting star,’ is being promoted as precious nectar celebrating joy and hope.
Étoile Filante does so thanks to Vuitton’s in-house perfumer Jacques Cavallier-Belletrud and his chosen material ‘Osmanthus absolute’ that he adored since childhood. The perfumer was also inspired by the scents and ingredients discovered throughout his travels and finally made the secluded Vuttion fragrance house in Grasse.
Louis Vuitton has managed an immersive and beautiful floral fruity fragrance for women by bringing together elements like osmanthus, a touch of jasmine, with light notes of sun-ripened strawberry.
Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse. Its marvelous scent, as well as a name that evokes distant horizons, immediately fascinated me.
Jacques Cavallier Belletrud
The natural fruity accents of apricot and cassis that osmanthus possesses give this fragrance a unique delicacy that evokes the soft skin of a peach. A dose of jasmine from Grasse, obtained through CO2 extraction, and magnolia from China emphasize the floral character of the composition, while the velvety aspect is enhanced by light notes of sun-drenched strawberries.
This new fragrance Étoile Filante released in early 2021 comes housed in the signature flacon of fragrances of the Maison. Louis Vuitton Étoile Filante is available as a 100 and a 200 ml Eau de Parfum, as well as a special travel package of 4 x 7.5 ml.
Louis Vuitton Étoile Filante is available at Louis Vuitton boutiques worldwide. Come into the beautiful world of Louis Vuitton.
French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.
It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.
I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.
Jacques Cavallier Belletrud, Louis Vuitton master perfumer
The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse.
To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.
An exceptional showcase:
It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.
A sustainable service:
As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.
Special orders: Historic savoir-faire:
Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.
Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.
While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.
The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.
The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.
The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.
Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.
The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.
Louis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.