Louis Vuitton Imagination, the beauty of the Italian landscape that wakes up in the early morning hours

Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.

Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.

French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.

Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.

He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.

Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.

Black Gold Louis Vuitton Pur Oud

Created just for the Middle East, Louis Vuitton’s new fragrance, Pur Oud, pays homage to the region’s iconic woody note. “The finest raw materials are perfumes in their own right”, says Jacques Cavallier Belletrud , master perfumer for the French Maison, and the mind behind the Maison’s latest fragrance. The perfume is, as its name suggests, composed almost entirely of natural Oud essence, making it exceptional in the world of perfumery. 

Following the release of Ombre Nomad, Les Sables Roses and Nuit de Feu, Louis Vuitton’s Oud fragrance collection continues to honour once again the culture of smell in the Middle East by offering a fragrance for the region’s most emblematic ingredient: Oud. The fact that the new scent is almost only made out of Assam Oud makes it perfect for layering, especially with Ombre Nomad.

Inspired by the Middle Eastern traditions of applying perfume and the culture of Oud, wonders of the world in its purest, truest and most luxurious images. Pure Oud perfume for fans of ‘Wood of the Gods’ the opportunity to appreciate one of the most beautiful wonders of the world in its purest, truest and most luxurious images. Louis Vuitton and Belletrud finally set upon an essence of Assam oud, produced by a family, who ‘maintains a sustainable forest, farmed ethically’.

I wanted to create something exceptional, that smells like a luxury. I was amazed by the way women and men practice layering in the Middle East, mixing and applying their very personal oud preparation. I wanted to offer an oud signature from Louis Vuitton, which is why I’ve invited the Middle Eastern style of perfumery into the Louis Vuitton flacon.

Jacques Cavallier Belletrud, Louis Vuitton -inhouse- master perfumer

It is said that it is the scent of paradise and its meaning in Arabic ‘wood’ Oud is an absolute component of any raw material that has great depth and multiple aspects, as if it contains all other aspects, it is a treasure of nature it is the precious ‘black gold’ to the extent that the finest in its purity is reserved for an exclusive elite of people. The Oud contains countless distinctive ingredients where it offers its fans a completely unique experience, in its complex components and richness of symbolism and global resonance the oud is a journey in itself, smuggled through time and space, a gateway to the absolute world.

To present the purest expression of oud by simplifying one of the most beautiful fragrances in the world is the essence of pure oud, to highlight the raw beauty of this rare ingredient, Jacques Cavallier Belletrud created a near-contradictory encounter between the dreary character of the Oud focused on 10% of the composition and luminous softness of two types of white musk, ambrettolide and helvetolide. A gentle and slightly fruity helveled, and a delicate cotton empreted. The Oud weaves into an ornate cocoon that encapsulates and supports it without strangulation, and emerges from it strong wooden puffs and reveals the richness of its animal reflections.

It is important to note that the agar trees used to create oud have been declared a potentially threatened species by CITES, making the harvesting of oud for fragrances potentially environmentally damaging. To ensure they are maintaining the least harmful production practices possible, Vuitton is working with a family-run team of producers in Bangladesh, who have cultivated oud for the past 200 years. 

Pure Oud is available in the French Maison’s iconic perfume flacon, but this time in stained black glass. Pure, dense and deep to the point that, paradoxically, it reveals a stunning reflection of light, such as the fragrance it carries.

Louis Vuitton Pur Oud is available as 100ml Eau de Parfum. A limited and rare fragrance (there are only 2,000 flacons available), and it’s the most expensive of the Louis Vuitton line-up (each flacon comes in at €1,200). It’s available exclusive to the Middle East countries at Louis Vuitton boutiques. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Étoile Filante is the latest addition to the Maison’s travel-inspired fragrances

French Maison Louis Vuitton’s spirit of adventure shines through in all their creations, perfumes  included. The fashion house has just released Étoile Filante as the latest addition to its travel-inspired fragrances. The fragrance iÉtoile Filante, meaning ‘shooting star,’ is being promoted as precious nectar celebrating joy and hope.

Étoile Filante does so thanks to Vuitton’s in-house perfumer Jacques Cavallier-Belletrud and his chosen material ‘Osmanthus absolute’ that he adored since childhood. The perfumer was also inspired by the scents and ingredients discovered throughout his travels and finally made the secluded Vuttion fragrance house in Grasse.

Louis Vuitton has managed an immersive and beautiful floral fruity fragrance for women by bringing together elements like osmanthus, a touch of jasmine, with light notes of sun-ripened strawberry.

Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse. Its marvelous scent, as well as a name that evokes distant horizons, immediately fascinated me.

Jacques Cavallier Belletrud

The natural fruity accents of apricot and cassis that osmanthus possesses give this fragrance a unique delicacy that evokes the soft skin of a peach. A dose of jasmine from Grasse, obtained through CO2 extraction, and magnolia from China emphasize the floral character of the composition, while the velvety aspect is enhanced by light notes of sun-drenched strawberries.

This new fragrance Étoile Filante released in early 2021 comes housed in the signature flacon of fragrances of the Maison. Louis Vuitton Étoile Filante is available as a 100 and a 200 ml Eau de Parfum, as well as a special travel package of 4 x 7.5 ml.

Louis Vuitton Étoile Filante is available at Louis Vuitton boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Launches Ultra-Luxe Perfume Customization Service

French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.

It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.

I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.

Jacques Cavallier Belletrud, Louis Vuitton master perfumer

The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse. 

To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.

An exceptional showcase:

It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.

A sustainable service:

As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.

Special orders: Historic savoir-faire:

Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.

Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.

A floral and dreamy escape from reality: Louis Vuitton Heures d’Absence

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While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.

The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.

The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.

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The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer  Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.

Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.

The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.

Louis-Vuitton-Heures-d'Absence-Box-FlaconLouis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.

Come into the beautiful world of Louis Vuitton.