Black Gold Louis Vuitton Pur Oud

Created just for the Middle East, Louis Vuitton’s new fragrance, Pur Oud, pays homage to the region’s iconic woody note. “The finest raw materials are perfumes in their own right”, says Jacques Cavallier Belletrud , master perfumer for the French Maison, and the mind behind the Maison’s latest fragrance. The perfume is, as its name suggests, composed almost entirely of natural Oud essence, making it exceptional in the world of perfumery. 

Following the release of Ombre Nomad, Les Sables Roses and Nuit de Feu, Louis Vuitton’s Oud fragrance collection continues to honour once again the culture of smell in the Middle East by offering a fragrance for the region’s most emblematic ingredient: Oud. The fact that the new scent is almost only made out of Assam Oud makes it perfect for layering, especially with Ombre Nomad.

Inspired by the Middle Eastern traditions of applying perfume and the culture of Oud, wonders of the world in its purest, truest and most luxurious images. Pure Oud perfume for fans of ‘Wood of the Gods’ the opportunity to appreciate one of the most beautiful wonders of the world in its purest, truest and most luxurious images. Louis Vuitton and Belletrud finally set upon an essence of Assam oud, produced by a family, who ‘maintains a sustainable forest, farmed ethically’.

I wanted to create something exceptional, that smells like a luxury. I was amazed by the way women and men practice layering in the Middle East, mixing and applying their very personal oud preparation. I wanted to offer an oud signature from Louis Vuitton, which is why I’ve invited the Middle Eastern style of perfumery into the Louis Vuitton flacon.

Jacques Cavallier Belletrud, Louis Vuitton -inhouse- master perfumer

It is said that it is the scent of paradise and its meaning in Arabic ‘wood’ Oud is an absolute component of any raw material that has great depth and multiple aspects, as if it contains all other aspects, it is a treasure of nature it is the precious ‘black gold’ to the extent that the finest in its purity is reserved for an exclusive elite of people. The Oud contains countless distinctive ingredients where it offers its fans a completely unique experience, in its complex components and richness of symbolism and global resonance the oud is a journey in itself, smuggled through time and space, a gateway to the absolute world.

To present the purest expression of oud by simplifying one of the most beautiful fragrances in the world is the essence of pure oud, to highlight the raw beauty of this rare ingredient, Jacques Cavallier Belletrud created a near-contradictory encounter between the dreary character of the Oud focused on 10% of the composition and luminous softness of two types of white musk, ambrettolide and helvetolide. A gentle and slightly fruity helveled, and a delicate cotton empreted. The Oud weaves into an ornate cocoon that encapsulates and supports it without strangulation, and emerges from it strong wooden puffs and reveals the richness of its animal reflections.

It is important to note that the agar trees used to create oud have been declared a potentially threatened species by CITES, making the harvesting of oud for fragrances potentially environmentally damaging. To ensure they are maintaining the least harmful production practices possible, Vuitton is working with a family-run team of producers in Bangladesh, who have cultivated oud for the past 200 years. 

Pure Oud is available in the French Maison’s iconic perfume flacon, but this time in stained black glass. Pure, dense and deep to the point that, paradoxically, it reveals a stunning reflection of light, such as the fragrance it carries.

Louis Vuitton Pur Oud is available as 100ml Eau de Parfum. A limited and rare fragrance (there are only 2,000 flacons available), and it’s the most expensive of the Louis Vuitton line-up (each flacon comes in at €1,200). It’s available exclusive to the Middle East countries at Louis Vuitton boutiques. Come into the beautiful world of Louis Vuitton.

Bvlgari Allegra, the new personalized fragrance experience from Bvlgari

Bvlgari creates an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the flacons inspired by colored gems, this fragrance collection is both joyful and precious.

The days of wearing a single signature fragrance are long over. Now it’s all about having a fragrance wardrobe and Bulgari just made that a lot easier with their new Allegra perfume collection. Designed around the concept of customization, the women’s collection includes five perfumes and five magnifying essences, which add a unique twist to the perfume while making it a bespoke scent.

The magnifying essences are single ingredients. You can wear the parfum by itself without the magnifying essence, or only wear the magnifying essence. They are designed and tested to all be compatible. There is an infinite possibility of combinations. This was really the driving force, to bring true innovation and customization.

Jean-Christophe Babin, CEO Bvlgari

Perfumer Jacques Cavallier, who has worked with the house for seven years, was tapped to create the Allegra collection of fragrances. “All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome”, says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the five Bvlgari Allegra Eau de Parfums and five Magnifying essences. The multiple combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore  are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls. Get to know the Bvlgari Allegra collection:

Bvlgari Allegra Fantasia Veneta

It is all the Italian sophistication in a perfume.

Jacques Cavallier

Bvlgari Allegra Fantasia Veneta, a festive chypre that embodies the jubilation of the most incredible Italian party. A whiff of this luxuriouschypre will transport you to a fabulous masked costume ball, courtesy of Indonesian patchouli, a red peach accord and vanilla. Truly a fancy fete in a flacon, it’s a party all on its own.

Bvlgari Allegra Fantasia Veneta is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Dolce Estasi

It is the celebration of sweetness, of the Italian family cocoon.

Jacques Cavallier

Bvlgari Allegra Dolce Estasi is a dreamy and soothing powdery floral, reminiscent of a sweet memory of Italian pastries. Spritz this on and you’ll feel like you’ve walked through a pasticcerie in Italy. The sweets and candies are captured in the flacon’s sugary hues. The floral gourmand spotlights heliotrope accord, a powdery floral, rounded out with Italian citrus and musk accord.

Bvlgari Allegra Dolce Estasi is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Rock’ n ‘Rome

Like the emotion of a rendez-vous in Rome

Jacques Cavallier

Bvlgari Allegra Rock’ n ‘Rome “I like Rock’ n ‘Rome it is the most unique of all”, Babin says. “It’s pretty and joyful”. This floriental pays homage to sharing a spritz with a friend in Rome, with the conversation and cocktails flowing. A liqueur floriental expressing the fulfillment of being together on a Roman terrace. The key notes of the fragrance are osmanthus, apricot and benzoin, supported by spices, woody notes and a warm oriental touch.

Bvlgari Allegra Rock’ n ‘Rome is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Riva Solare 

Riva Solare is the endless Italian holiday

Jacques Cavallier

Bvlgari Allegra Riva Solare, jetting off for a vacation on the Italian Riviera is the ultimate dream and this citrus floral fragrance will transport you there. The blend of Calabrian bergamot, neroli, osmanthus, mandarin and a base of musks accord will almost have you feeling the Mediterranean sun beating down on you.

Bvlgari Allegra Riva Solare is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Fiori D’Amore

It is a red rose – fresh, velvety, fruity

Jacques Cavallier

Bvlgari Allegra Fiori D’Amore, no Italian fragrance collection would be complete without a scent dedicated to love. A magnificent floral expressing the loving exhalation when one receives a giant bouquet of roses. The fruity floral captures amore with Turkish and Bulgarian red roses at its heart, as well as Prelude Raspberry for a fresh touch, evoking the fruit harvested during summer.

Bvlgari Allegra Fiori D’Amore is available as 50ml and 100ml Eau de Parfum.

Bvlgari Magnifying

Bvlgari Magnifying comprises precious, tailor-made ingredients to intensify magnificent Italian emotions. As their names suggest, these essences are highly concentrated, powerful and vibrant, an expression of true exclusivity.

The essences are offered in five different olfactive directions, each offering an extra layer of zest to any of the Eaux de Parfum. The energizing Magnifying Bergamot elevates freshness. The voluptuous Magnifying Rose maximizes florality. The daring Magnifying Patchouli adds an alluring woody facet. The delightful Magnifying Vanilla brings a seductive addiction. The caressing Magnifying Musk elevates the soul. Allegra Magnifying Essences Bergamot, Musk, Rose, Patchouli and Vanilla are available in 40ml flacons.

The beautiful flacons of the Allegria Collection aren’t just impressive for their appearance. Since they’re made from glass (except for the pump), they’re completely recyclable, as well as the outer cardboard packaging. “The footprint of Allegra is extremely low”, Jean-Christophe Babin says. Sustainability is now at the forefront of Bvlgari, as they are moving to completely plastic-free packaging for their watches and jewelry, which will save more than 150 tons of plastic per year.

“Jewelry by definition is sustainable”, Babin says. “More than 95 percent of our jewelry is made from recycled gold. We don’t participate any longer in gold extraction from the planet”. All plastic is also being eliminated from Bulgari hotels. Another conscious effort is that the Allegra collection is crafted with natural ingredients whenever possible.

The Bvlgari Allegra Collection is avalable at selected stores worldwide. Come into the beautiful world of Bvlgari.

A floral and dreamy escape from reality: Louis Vuitton Heures d’Absence

While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.

The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.

The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.

The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer  Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.

Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.

The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.

Louis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.

Come into the beautiful world of Louis Vuitton.

 

 

 

 

Louis Vuitton Coeur Battant

Louis Vuitton launched a new edition of the women’s Les Parfums Collection. Invite yourself to the journey of the unknown with the French Maison’s latest perfume.

The idea of the ‘Art of Travel’ has always been in line with Louis Vuitton, which made its way into every corner of the fashion industry from strong beginnings in luxury luggage. Thus, it’s no surprise that the French house’s latest fragrance has the power to ignite the wanderlust of everyone who encounters it.

Cœur Battant (Beating Heart) magnifies the grandiosity of nature and joins nine other perfumes in the collection: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.

After a trio of fragrances (Sun Song, Cactus Garden, and Afternoon Swim) that truly captured the essence of summer, Vuitton seems ready to take its dreamy scents into the next season, helping the world to get excited for chic adventures sure to happen.

The idea for the new fragrance came to Jacques Cavallier’s mind when he was working in his creative atelier in the historic French perfume town of Grasse, just a stone’s throw from fields of flowers. The heady yet fresh floral-woody composition is inspired by floral fields of Grasse and scents of summer. His interpretation of his surroundings translated to notes of crisp pear and rich jasmine, sparking freshness and sensuality.

Top notes: pear, ambrette seeds, Cascalone®
Heart: Egyptian jasmine, ylang-ylang, narcissus
Base: moss, musk

A combination of fresh pear and rich jasmine offers the signature of contemporary women’s perfumes, along with pure undertones of ambrette seeds. Accords of narcissus, moss and patchouli round out the perfume and give it a touch of nostalgia. It is ‘a perfume with a compelling character, suspended somewhere between freshness and sensuality’.

 

The new perfume, much like the rest of the collection, shines within a sophisticated and minimalistic glass bottle engraved with the LV logo. Catch us spritzing it and dreaming of a trip to the Côte d’Azur as fall sets in.

Louis Vuitton Cœur Battant is available as a 100 and 200ml Eau de Parfum, along with a travel set that features 4 x 7.5 ml. Come into the beatiful world of Louis Vuitton.

 

 

 

 

A portrait, Jacques Cavallier Belletrud

 

Renowned perfumers often leave their mark with a single famous creation that changes the industry, but a few do so with not one – or two – but many different perfumes. Perfumer Jacques Cavallier is just such a figure, having changed our scented world with such industry changers as Jean Paul Gaultier’s Classique, Issey Miyake’s L’Eau d’Issey, Lancôme’s Poême and Nina Ricci’s Nina. He has created perfumes for Maison’s as famous as Christian Dior, Givenchy, Rochas, designers like Giorgio Armani and Stella McCartney, and niches like Caudalie and Eau d’Italie.

Although Jacques Cavallier has one of the most extensive backgrounds in natural scent materials, it was inventive use of Calone-1951, the component sometimes referred to as ‘watermelon ketone’ that brought him the most attention for his early creations. He brought a freshness and light to perfumes like L’Eau d’Issey that re-imagined what a fragrance could be.

As a schoolboy in Grasse, Jacques Cavalier Belletrud would walk by an imposing portal. He had no idea what sat behind the wrought iron gates that so intrigued him. Little could he have imagined that, in 2016, this very place would become his creative workshop.

From my earliest childhood I heard all about perfume. Creating scents is like breathing for me – it’s just the obvious thing to do.

Jacques Cavallier Belletrud

Jacques Cavallier was fittingly born in 1962 in Grasse, France, the third in a series of perfuming men. Like his father and grandfather before him, he dedicated himself to the study there in his home turf.

At the age of eight, Jacques Cavallier Belletrud went to his father, and told him he wanted to follow in his footsteps. He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas. The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers.

He studied French and Spanish at the University of Nice, and at 18, he created his first formula – but his father reminded him that becoming a perfumer takes much more than mixing a few scents together. It would take a lot of hard work to be hired at the famous perfume and flavor company Firmenich that he met Alberto Morillas, with whom he collaborated on many perfumes, and where he would spend the next 22 years.

Jacques is a perfumer of great variation and considerable range. His work is intensely wearable, and it may be due alone to this singular quality that he was awarded the Prix François Coty at the Prix International du Parfum in 2004.

• 1990 Jean Paul Gaultier – Femme (f)
• 1992 Issey Miyake – L’Eau d’Issey (f)
• 1992 Cartier – Pasha de Cartier (m)
• 1993 Jean Paul Gaultier – Classique (Femme re-named) (f)
• 1993 Azzaro – Oh La La (f)
• 1994 Issey Miyake – L’Eau d’Issey Pour Homme (m)
• 1995 Lancôme – Poême (f)
• 1995 Yves Saint Laurent – Opium Pour Homme (m)
• 1995 Yves Saint Laurent – Opium Pour Homme Eau de Parfum (m)
• 1996 Bvlgari – Pour Homme (m)
• 1997 Shiseido – Vocalise (f)
• 1998 Rochas – Alchimie (f)
• 1998 Christian Dior – Eau de Doce Vita (f)
• 1998 Salvatore Ferragamo – Pour Femme (f)
• 1998 Issey Miyake – Le Feu d’Issey (f)
• 1999 Bvlgari – Pour Homme Extrême (m)
• 1999 Krizia – Easy Krizia (f)
• 1999 Paco Rabanne – Ultraviolet (f)

 

• 2000 Issey Miyake – Le Feu d’Issey Light (f)
• 2000 Jil Sander – Sander For Men (m)
• 2000 Givenchy – Haute Couture (f)
• 2000 Givenchy – Haute Couture Eau de Toilette (f)
• 2000 Giorgio Armani – Mania (f)
• 2000 Calvin Klein – Truth (f)
• 2000 Boucheron – Initial (f)
• 2001 Van Cleef & Arpels – Zanzibar (m)
• 2001 Rochas – Aquaman (m)
• 2001 Fendi – Theorema Uomo (m)
• 2001 Yves Saint Laurent – Nu (f)
• 2001 Paco Rabanne – Ultra Violet Pour Homme (m)
• 2001 Paco Rabanne – Ultra Violet Metal Beach (f)
• 2002 Paco Rabanne – Ultra Violet Aquatic Plastic (f)
• 2002 Van Cleef & Arpels – Murmure (f)
• 2002 Carolina Herrera – Chic (f)
• 2002 Oscar de La Renta – Intrusion (f)
• 2002 Salvatore Ferragamo – Parfum Subtil (f)
• 2002 Yves Saint Laurent – M7 (m)
• 2003 Yves Saint Laurent – Nu Eau de Toilette (f)
• 2003 Yves Saint Laurent – Rive Gauche Pour Homme (m)
• 2003 Rochas – Absolu (f)
• 2003 Lancôme – Calypso (f)
• 2003 Roger & Gallet – Eau de Gingembre (f/m)
• 2003 Bvlgari – Eau Parfumee au The Blanc (f/m)
• 2003 Ermenegildo Zegna – Essenza di Zegna (m)
• 2003 Stella McCartney – Stella (f)
• 2003 Alexander McQueen – Kingdom (f)
• 2004 Alexander McQueen – Kingdom (Lim.Edition) (f)
• 2004 Issey Miyake – L’Eau Bleue d’Issey Pour Homme (m)
• 2004 Yves Saint Laurent – Cinema (f)
• 2004 Calvin Klein – Eternity Moment (f)
• 2004 Boucheron – Trouble (f)
• 2005 Bvlgari – Aqva Pour Homme (m)
• 2005 Exte – J’S Exte Woman (f)
• 2005 Roberto Cavali – Serpentine (f)
• 2006 Stella McCartney – Stella in Two Peony (f)
• 2006 Stella McCartney – Stella in Two Amber (f)
• 2006 Nina Ricci – Nina (f)
• 2006 Kenzo – L’Eau par Kenzo Love L’Eau (f)
• 2007 Issey Miyake – L’Eau d’Issey Pour Homme Intense (m)
• 2007 Christain Dior – Midnight Poison (f)
• 2007 Christain Dior – Midnight Poison Extrait de Parfum (f)
• 2007 Yves Saint Laurent – Elle (f)
• 2007 Nina Ricci – Nina Prestige Edition (f)
• 2007 Diesel – Fuel For Life Homme (m)
• 2007 Diesel – Fuel For Life Femme (f)
• 2008 Diesel – Fuel For Life Unlimited (f)
• 2008 Diesel – Fuel For Life Cologne for Men (m)
• 2008 Yves Roger – Tendre Jasmin (f)
• 2008 Lancôme – Magnifique (f)
• 2008 Yves Saint Laurent – Elle Summer Edition (f)
• 2008 Nina Ricci – Nina Gold Edition (f)
• 2008 Kenzo – L’Eau par Kenzo Ice Pour Homme (m)
• 2008 Giorgio Armani – Emporio Armani Diamonds for Men (m)
• 2008 Issey Miyake – L’Eau d’Issey Extract Shiro Kurumata (f)
• 2008 Bvlgari – Aqva Pour Homme Marine (m)
• 2009 Bvlgari – Blv Eau de Parfum II (f)
• 2009 Yves Roger – So Elixer (f)
• 2009 Nina Ricci – Nina Precious Swarovski Edition (f)
• 2009 Issey Miyake – L’Eau d’Issey Ettore Sottsass Edition (f)

 

• 2010 Yves Roger – So Elixer Eau de Toilette (f)
• 2010 Yves Roger – Vanilla Noire (f)
• 2010 Issey Miyake – L’Eau d’Issey Summer Edition (f)
• 2010 Issey Miyake – L’Eau d’Issey Pour Homme Summer Edition (m)
• 2010 Issey Miyake – L’Eau d’Issey Fleur de Bois (f)
• 2010 Issey Miyake – L’Eau d’Issey Pour Homme Edition Bois (m)
• 2010 Jean Paul Gaultier – Classique X (f)
• 2011 Jean Paul Gaultier – Classique X Jewel Edition (f)
• 2011 Jean Paul Gaultier – Classique X Love Actually (f)
• 2011 Giorgio Armani – Emporio Armani Diamonds Black Carat for Her (f)
• 2011 Giorgio Armani – Emporio Armani Diamonds Black Carat for Him (m)
• 2011 Yves Roger – Vanilla Noire Eau de Parfum (f)
• 2011 Caudalie – Thé Des Vignes (f)
• 2011 Bvlgari – Aqva Pour Homme Toniq (m)
• 2011 Bvlgari – Aqva Pour Homme Marine Toniq (m)
• 2011 Jean Paul Gaultier – Classique Love Actually (f)
• 2011 Jean Paul Gaultier – Classique Silver My Skin (f)
• 2011 Stella McCartney – Stella (Print Collection 01) (f)
• 2011 Stella McCartney – Stella (Print Collection 02) (f)
• 2011 Stella McCartney – Stella (Print Collection 03) (f)
• 2012 Stella McCartney – L.I.L.Y. (f)
• 2012 Stella McCartney – Stella (Print Collection 01) (f)
• 2012 Stella McCartney – Stella (Print Collection 02) (f)
• 2012 Stella McCartney – Stella (Print Collection 03) (f)
• 2012 Jean Paul Gaultier – Classique X L’Eau (f)
• 2012 Issey Miyake – L’Eau d’Issey Pour Homme Sport (m)
• 2012 Halle Berry – Closer (f)
• 2012 Eau d’Italie – Un Bateau Pour Capri (f)
• 2012 Ermenegildo Zegna – Florentine Ires (m)
• 2012 Ermenegildo Zegna – Indonesian Oud (m)
• 2012 Ermenegildo Zegna – Javanese Patchouli (m)
• 2012 Ermenegildo Zegna – Italian Bergamot (m)
• 2012 Ermenegildo Zegna – Sicilian Mandarin (m)
• 2012 Maison Martin Margiela – Beach Walk (f)
• 2012 Maison Martin Margiela – Flower Market (f)
• 2012 Maison Martin Margiela – Funfair Evening (f)
• 2012 Nina Ricci – Nina Fantasy (f)
• 2013 Jean Paul Gaultier – Classique Belle et Corset (f)
• 2014 Stella McCartney – Stella (re-launch) (f)
• 2014 Caudalie – Parfum Devin (f)
• 2014 O Boticário – Linda na Dança (f)
• 2014 Jean Paul Gaultier – Classique (Collector Edition ’14) (f)
• 2014 Bvlgari – Aqva Amara (m)
• 2015 Jean Paul Gaultier – Classique Pirate (Collector Edition ’15) (f)
• 2015 Bvlgari – Eau Parfumee au The Noir (f/m)
• 2016 Bvlgari – Splendida Magnolia Sensual (f)
• 2016 Bvlgari – Ombero (m)
• 2016 Bvlgari – Garanat (m)
• 2016 Bvlgari – Gyan (m)
• 2016 Bvlgari – Malakeos (m)
• 2016 Bvlgari – Onekh (m)
• 2016 Bvlgari – Tygar (m)
• 2017 Bvlgari – Aqva Pour Homme Atlantiqve (m)
• 2017 Jean Paul Gaultier – Classique (Collector Edition ’17) (f)
• 2019 Bvlgari – Falkar (m)
• 2019 Bvlgari – Opalon (m)2019 Bvlgari – Yasep (m)

For a long time Jacques Cavallier Belletrud worked for Firmenich, a company that produces perfumes for other brands, he moved on to the LVMH group (Louis Vuitton Moët Hennessey SE) in 2012, where he works together with François Demachy as in-house master perfumer, and becoming the exclusive perfumer for Louis Vuitton. Named Maître Parfumeur of Louis Vuitton, he traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. The French Maison hadn’t released any scents since the mid-twentieth century, marking new territory in creative exploration for them.

• 2016 Louis Vuitton – Turbulences (f)
• 2016 Louis Vuitton – Rose des Vents (f)
• 2016 Louis Vuitton – Mille Feux (f)
• 2016 Louis Vuitton – Apogée (f)
• 2016 Louis Vuitton – Matière Noire (f)
• 2016 Louis Vuitton – Dans la Peau (f)
• 2016 Louis Vuitton – Contre Moi (f)

 

 

• 2018 Louis Vuitton – Sur la Route (f/m)
• 2018 Louis Vuitton – Ombre Nomade (f/m)
• 2018 Louis Vuitton – Orage (m)
• 2018 Louis Vuitton – Nouveau Monde (f/m)
• 2018 Louis Vuitton – L’Immensité (m)
• 2018 Louis Vuitton – Attrape-Rêves (f)
• 2018 Louis Vuitton – Au Hasard (m)
• 2018 Louis Vuitton – Le Jour se Lève (f)

 

• 2019 Louis Vuitton – Cactus Garden (f/m)
• 2019 Louis Vuitton – Afternoon Swim (f/m)
• 2019 Louis Vuitton – Sun Song (f/m)

Wondering what Jacques Cavallier Belletrud creates for us in the future…..

 

 

 

Louis Vuitton Launches Nature-Inspired Candle Collection

 

Maison Louis Vuitton has announced that its in-house perfumer Jacques Cavallier Belletrud, the man behind its fragrances, has created a new range of four candles to expand upon the brand’s olfactory offering.

The ceramic pots that house the candles have been designed by Marc Newson, who crafted the bottles of Les Parfum Louis Vuitton. Each candle has a handle made of natural leather, which is attached via metal studs, with a gold-finish metal lid doubling as a coaster.

The scents, as described by the French Maison, were imagined ‘like a house with windows open to the world’ capturing the essence of a breeze travelling from the outdoors, in. The four fragrances have been composed like snapshots of moments suspended in time, which can be relived when the candle is lighted anew.

Louis Vuitton L’Air du Jardin

L’Air du Jardin invokes the spirit of rosebuds. It bottles the scent of the rose centifolia that blossoms in Grasse each spring.

Louis Vuitton Île Blance

Île Blance, an imaginary island where the air is fresh with ocean spray, the sun and white cotton, embodied in the scent through the use of orange, jasmine sambac from China as well as neroli and cardamom

Louis Vuitton Feuilles d’Or

Feuilles d’Or which gives the impression of walking through the woods with notes of Indonesian patchouli and Virginia cedar combining to transport your senses.

Louis Vuitton Dehors Il Neige

Dehors Il Neige inspired by the smell of a fireplace crackling inside whilst it snows outside made using star anise and cinnamon (to recall holiday memories in December) and finished with raspberry.

Designed by Marc Newson, the candles are cast in handmade white ceramic pots that will look good literally anywhere you decide to put them, both whilst the candle is burning and when it is finished. The containers also have a natural leather hand-sewn handle, a gold lid and are finished with a fun detail: colourful wicks which were hand-painted in Grasse.

The candles will retail at €175 (approximately $203) and are available to buy from November 5 online and in selected stores. Watch out! You might never want to leave your house!

 

 

 

 

Louis Vuitton Le Jour Se Lève

We has just received word that French Maison Louis Vuitton is releasing a new fragrance in March. Here’s what we know so far…

Discovering a new scent is one of life’s most enjoyable pleasures. From holding the bottle to the all-important first spritz and discovering the notes as they land on your skin, the olfactory journey is one that never gets old.

Now, our senses are in for something special this year as Louis Vuitton has just announced the launch of a new fragrance. Titled Le Jour Se Lève, the scent is the Maison’s is following its collection of seven scents in 2016. Created by the house’s Master Perfumer, Jacques Cavallier, the scent captures the essence of daybreak, the moment of infinite possibilities full of fresh hope and optimism.

With a pleasant floral/fruity aroma. The new perfume starts to impress with a refreshing opening of the perfume’s main note mandarin, and is joined by spice blackcurrant along with floral accords of jasmine and magnolia. The base calms on a woody layer made of osmanthus and musks. A scent that is both crisp and commanding.

Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of the flesh, the freshness of the zest and the floral aspect of the tree.

Jacques Cavallier

As with the brand’s previous fragrance collections, the new scent will be able to be refilled in store once finished to ensure that your signature scent remains with you forever.

Louis Vuitton Le Jour Se Lève would be available in 100 and 200ml Eau de Parfum and as purse spray (including three refils).

The perfume will be released on March 15th. Stay tuned to Yakymour for more details. Come into the wonderful world of Louis Vuitton.

 

 

 

Bulgari Presents its First High Perfumery Collection for Men

Haute Joallier Bulgari presents the new ‘Le Gemme’ collection dedicated to men. A new revolutionary chapter in the story of the Roman jeweller. It was written in the DNA of the master of coloured gemstones that Bulgari would one day travel the roads of the world to seek, in order to reveal them, the secret correspondences between gemstones and fragrances. And thus in 2014 the first ‘Le Gemme’ collection for women appeared, an olfactory tribute to six precious stones that are emblematic of the Roman jeweller.

Echoing these precious Eaux de Parfum this new high perfumery collection dedicated to men revisits an entire aspect of ancient history following the precious stones and perfume roads that the great conquerors and luxury nomads of Antiquity discovered during their travels and their conquests. This twin voyage through the worlds of gemstones and scent recreates a legendary world of adventures along famous roads and across fabled regions from the mediterranean Basin to the Far East. With ‘Le Gemme’ collection dedicated to  men, Bulgari draws a very contemporary and new map of masculinity of which 21st century man is the heir.

Bulgari entrusted Master Perfumer Jacques Cavallier with the task of transcribing the six gemstones of the collection in a radical palette. Like an olfactory ‘big- bang’, this new collection shakes up the codes of luxury perfumes for men. In the same way as stone cutters reveal the beauty of gemstones with their skill, Jacques Cavallier has worked exceptional raw materials to the limits of the possible so as to exalt their richness or reveal them in a new, unexpected register.

Between sacred and secular, wild and civilised, singularity and otherness, ‘Le Gemme’ collection for men reflects the pluralist personality of contemporary man. A combination of undisputed strength and magnetic character that since the dawn of time has never left the hear ts of powerful men in and around the Mediterranean, men that are both conquerors and seducers.

Bulgari Onekh

To illustrate the ambivalence of black onyx the Perfumer chose the power of royal Oud. It has the balance between the different facets of this ingredient, a symbol of wealth and rank in Oriental countries where it has been used it for millennia. A product that is more expensive than gold, which is one of the most beautiful and loved natural notes in the world. For ‘Onekh’, Jacques Cavallier has used a sublime natural Oud: leathery and spicy wood, with notes of saffron and honey. The contrast between brittle, dry and smoked woods and the balmy, addictive and sensual notes serve to enhance this Oud of unprecedented quality.

Bulgari Garanat

A symbol of the passion accompanying the deep red of the Garnet, but also of its light, the Perfumer has imagined a supremely elegant and virile Rose, translating the powerful energy of its colour which anchors this gemstone known since the dawn of times in the cradle of the greatest civilisations. A duality in which ancient mysteries and sophistication answer each other, transcribed in the dialogue between two symbolic ingredients: Rose and Incense. ‘Garanat’ is a perfume that is as rich and thick as velvet: curls of Roses and intoxicating incense chiaroscuro create a warm, surprising and fascinating fragrance with great masculine strength.

Bulgari Gyan

Brightened by a generous dose of night Jasmine which envelops the scent with its sensuality, Patchouli illustrates the mysteries of the blue of the Sapphire in ‘Gyan’. This unique creation combines Patchouli with a flower, and delivers a very sophisticated particularly masculine perfume with an incomparable sillage: its trilogy of woods, dominated by its extraordinary heart of Indonesian Patchouli, illustrates the aristocratic grandeur and elegance of this stone of knowledge he pays tribute to. Jacques Cavallier has used Patchouli very generously, and reworked it in Grasse to highlight the most noble and beautiful aspects of its scent. Wisps of burned Incense intensify its aura and increase its mystery.

Bulgari Malakeos

Bulgari ‘Malakeos’ pays tribute to a classical theme of masculine perfumery, Fougère, that the Perfumer has entirely revisited. In search of a powerful naturalness, an icy and nurturing green freshness, the fragrance resonates with the properties and the colours of malachite and captures the deep and aromatic greens of the forests of the Ural. The unique character of this creation in which Lavender and Oakmoss reign, with a very rare Bourbon Geranium, is resolutely modern on its base of Musk. Like the brush strokes of an artist, the herbs, the woods and the musk recall the palette of the multitude of shades of brilliant, masculine and sensual green of the Malachite.

Bulgari Ambero

The Vetiver root securely anchors ‘Ambero’ to the depths of the ear th and the shores of the Levant. Through spicy, rounded, unctuous and slightly ambery notes, the Perfumer presents a very different and contemporary interpretation of Vetiver with a warm, dense and voluptuous hear t which recalls that of Amber. It has a unique orientalism, to which Olibanum incense adds an extremely elegant character. Together it creates an ear thy, surprising and resolutely modern perfume.

Bulgari Tygar

Bulgari ‘Tygar’ is a fragrance with incomparable brightness and a very strong personality. Around an explosive Grapefruit, an accord of deep woods and Ambrox captures the duality and the exceptional energies of the Tiger’s Eye. The first impression and impact is surprising. The base is dense, but still contains light and energy. The creation of this Ambery Citrus – the most Italian of the collection and a perfume with a strong identity – was a tremendous challenge for Jacques Cavallier: a new and dazzling contrast between Grapefruit with its freshness and light and the darker and more ear thy amber note of Ambrox, in a dosage which is unique on the market. ‘Tygar’ evokes sparkling and sophisticated virility.

 

 

 

 

Maison Margiela Beach Walk

 

The Parisian fashion house Maison Martin Margiela was founded in 1988 by Belgian designer Martin Margiela. A cross-section between fashion and design, the house presents Haute Couture and ready-to-wear collections as well as leather goods, footwear, accessories, and fragrance. In 1994, Maison Martin Margiela introduced ‘REPLICA,’ a new seasonal line. The collection represents an interest in highly functional and emotive garments and accessories, meticulously reproduced to maintain the piece’s original character. Maison Martin Margiela expanded upon this concept with a collection of ‘REPLICA’ fragrances that evoke the scents hidden deep in our memories.

Maison Margiela Beach Walk

Perfumes have a tendency to remind you of certain moments or periods of your life, for example, I can put on a fragrance that takes me back to high school and your first love (Christian Dior Jules) or the times of endless desert nights in Jordan (Jil Sander Background). A good perfume is so much more than just a nice scent, it’s also connected to feelings and memories. Thats why I’ve always liked the thought of wearing a special fragrance during vacation (Bvlgari Eau the Vert, Hermès Eau de Hermès), so that I can relate to relaxation and well being when I’m wearing it. It’s possible I got kind of mesmerized by the words on the bottle but in this case they actually do make sense, even before the scent has becomed ‘yours’ you recognize it and I’m not kidding! ‘Reproduction of familiar scents and moments of varying locations and periods’ with a touch of ‘Sun kissed salty skin’ really spells out what this little bottle is all about and, well,  that’s more than enough for me.

Perfumers who were invited to participate in creation of the new collection are Jacques Cavallier and Marie Salamagne. Beach Walk opens with citruses – bergamot and lemon, and develops with pink pepper, ylang-ylang, coconut milk, musk and heliotrope to evoke a familiar but forgotten moment – a walk along a sandy beach

 

 

From now on this perfume will be forever associated with a sunny, perfect vacation and I’ll make sure to always bring it with me when I’m fortunate enough to go on another one of those.

Close your eyes and let the fragrance transport you to the memory of an afternoon stroll along the ocean. Your feet sink into the wet sand as waves brush against your skin. The sun sinks gently through the crystal sky, its warmth balanced by a soft breeze with the subtle tangy scent of water. Beach Walk evokes hints of ocean spray, and captures the carefree bliss of a summer day.

The silhouette of each ‘REPLICA’ bottle is inspired by classic apothecary jars, allowing the collection to be instantly identifiable. Each bottle carries a 100 percent cotton label, which is printed using black ink text and resembles the tags used on the clothing and accessories for the ‘REPLICA’ couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the original ‘REPLICA’ couture line.

Notes: Bergamot, Pink Pepper, Lemon, Ylang Ylang, Coconut Milk, Heliotrope, Musk,

Maison Margiela Beach Walk is availble as 100 ml Eau de Toilette and is an Allure Best of Beauty Award winner.

Bvlgari Eau Parfumée au Thé Noir: the luxury cologne for men and women

As part of their Eau Parfumée collection, Bvlgari presents an interpretation of the most noble and rarest notes of the black tea. A mysterious luxury Eau de Cologne for men and women. Its complex facets, worthy of an olfactory big-bang, intimately recall the style of the Roman jeweller.

It is an invitation to a motionless and dream-like journey to a mysterious land where an age-old art survives. Its complex facets, worthy of an olfactory big-bang, intimately recall the style of the Roman jeweller.

The Bvlgari Eau Parfumée collection is inspired by the variety of tea flavors. The fragrances include Eau Parfumee au Thé Vert from 1992, Eau Parfumee au Thé Blanc from 2003, Eau Parfumee au Thé Rouge from 2006 and Eau Parfumee au Thé Bleu from 2015.

Now the collection is joined by a new fragrance with aromas of black tea – Eau Parfumée au Thé Noir. The composition is signed by perfumer Jacques Cavallier. The scent is elegant, deep and oriental. L’Eau Parfumée au Thé Noir which translates in a trendy yet classic way the noblest and rarest black tea from the province of Yunnan.

Grown in gardens at an altitude of 2,000m, the tea of Yunnan blossoms in the fertile red soil in a warm and damp mountainous region with pure water, in the Southwest of China. More than half of the 18,000 most extraordinary plants in China are found in this province whose capital – Kumming – has been called the City of Eternal Spring.

Top Notes: Rose Absolute, Bergamot Essence
Middle Notes: Black Tea Accord, Magnolia Essence
Base Notes: Oud Wood, Patchouli

Its fragrance, as captivating as that of a perfume, and its unique qualities are highly prized in East. Said to stimulate mental faculties, this beverage is both strong in character and exquisitely balanced. Incredibly energising, it awakens without over-stimulating.

The black tea accord was built on a natural maté base that Jacques Cavallier associated with various ingredients reflecting in their own way the multifaceted aspects of tea, rose, magnolia and patchouli. The rose smells of tea; this flower both masculine with its spicy accents and feminine with its fruity notes makes perfect sense. It brings a contrast and an aqueous connotation, like rose water.

 

The slender, iconic dusky flacon of Eau Parfumée au Thé Noir, with its alternating polished and opaque glass, and a ‘crown’ of gold echoing the tea buds which inspired the scent, encapsulates the modernity of this new cologne with luxurious elegance. It expresses a sublime touch of the Orient – and fascinates.

Eau Parfumée au Thé Noir is the perfect scent for a those man or woman who exude confidence, Au The Noir Intense is a statement that will not go unnoticed. Bvlgari Eau Parfumée au Thé Noir is available as 75 and 150ml. at selected stores worldwide. Come into the beautiful world of Bvlgari.