It all began in Paris on March 15, 1954, when medical student and masseur Jacques Courtin-Clarins opened his first Clarins Institute. Courtin-Clarins developed a new approach to face and body treatments and created a few luxury products based exclusively on plants. Courtin made his own treatment oils that firmed the skin, with the pioneering belief that well-being and happiness were inextricably linked to beauty – a daring holistic vision that he was the first to express and apply.
Jacques Courtin-Clarins, the founder of the French luxury skincare brand was on a mission to make women happy.
At the same time, celebrities were beginning to unveil their bodies on the covers of magazines. He built up quite a fanbase, including endorsements from some big French celebrities of the time, like Brigitte Bardot, Dalida and the Begum Om Habibeh Aga Khan. The era of physical and mental freedom was dawning – a revolution in which Jacques Courtin-Clarins played an important role by telling women, “Yes, you are beautiful!”.
In France, where skin care has always been paramount, his success was immediate. Word soon spread and Clarins products became available worldwide. Today, Clarins continues to design and produce its products in France and remains faithful to its original philosophy – listening to women to truly understand their needs, and developing safe, natural and highly effective skin care products.
Clarins will always choose a natural ingredient over a chemical one, if it delivers the same level of effectiveness. This is the golden rule that all Clarins researchers follow when designing their innovative new products. The French Maison uses over 250 natural plant extracts in its formulas. All are carefully selected for their effectiveness and are delivered in an optimal formula to reveal the beauty of every woman (and men). Each ingredient is sourced with the utmost care for the environment to protect our planet’s biodiversity.
Today Clarins extends its Aromaphytocare range, which includes formulas for face and body scented with natural fragrances and powered by the energy of plants. The newcomer to the range is the Plant Gold L’Or Des Plantes, a nutritious, revitalizing emulsion-in-oil made of 100% natural ingredients!
Obtained through the distillation of leaves, flowers, fruits and roots, essential oils are oil-soluble and diffuse the fragrant essences of plants.
Rich in several hundred molecules, they cannot be replicated through synthetic chemistry. They are also known to act on the psyche through the olfactory messages that they transmit to the brain.
Clarins’ iconic Blue Orchid Face Oil has been reinvented in a unique double formula, which combines it with a milky emulsion. The oil and the emulsion are presented in a two-compartment flacon with a dual delivery system. The innovative packaging enables the user to create and instant mixture with a single press.
The fresh-textured, non-greasy emulsion is housed in the main container of the Plant Gold flacon, while the second, smaller cartridge holds the Blue Orchid Oil. A press on an innovative nozzle releases and blends just the right amount of the two formulas. The new product is inspired by Clarins’ spa aestheticians and their praxis to combine 100%-plant-based extract face and body oils with other Clarins skincare products. In this way, they’re creating custom formulas and enhancing the effectiveness of the old ones.
With two different containers in a single flacon, Clarins Plant Gold L’Or Des Plantes offers tailor-made skincare to benefit the skin in three different ways. The rich cream texture nourishes, boosts vitality, and restores radiance. Combined with the milky emulsion, the Blue Orchid Oil transforms into a lightweight, non-oily moisturizer that comforts and nurtures the skin. A blend of macadamia, hazelnut, and grape seed oils nourishes, softens and smooths the skin; while blue orchid extract and patchouli essential oil help revitalize and tone.
Clarins Plant Gold L’Or Des Plantes comes in a 35ml dual-chamber flacon, and is available at selected stores worldwide. Come into the beautiful world of Clarins.
What Clarins believes in:
Good for the skin. Good for the planet. Clarins’ values are rooted in an ongoing dialogue with women and in abiding respect for both nature and people, with commitments to sustainable sourcing, eco-design, and partnerships with Pur Projet – over 440,000 trees planted – and FEED – over 27 million school meals provided worldwide to children in need.