Swiss watchmaker Jaeger-LeCoultre presents 1931 Café, an elegant and convivial new venue created to coincide with 90 years of the Reverso, a watch that is considered an icon of Art Deco design. As a quintessential expression of Art Deco style, 1931 Café evokes the iconic aesthetic and design of the period, opening in Shanghai this week and travelling to Paris this autumn.
The 1931 Café will evoke the elegant interior of a 1930s ocean liner and the glamour of a film set. The design features a black-and-white palette combined with warm and flattering light. Several signature Art Deco elements have been incorporated in the design – chrome, velvet, glass and lacquered wood – and features a marble floor with an inlaid geometric pattern typical of the era.
Completing the design, a special collection of pastries has been created by French Pastry Chef Nina Métayer (photo below, wearing her Reverso), taking guests on a journey to Jaeger-LeCoultre’s home in the Vallée de Joux.
Opening from June 13 until August 15, the 1931 Café will be located at K11, the art and fashion hub in the centre of Shanghai. In the autumn, as 1931 Café, it will be recreated in a new location in the heart of Paris.
Come into the beautiful world of Jaeger-LeCoultre.