Reverso, happy anniversary

Ninety years after the birth of the Reverso, and 150 years after creating its first minute repeater, Jaeger-LeCoultre presents the new Reverso Tribute Minute Repeater.

This exquisite new timepiece unites two of the key themes that have defined our Grande Maison for much of its history: an exceptional expertise in chiming watches and the timeless story of the Reverso. Offering two dials with very different characters, this new timepiece is a true testament to the beauty of fine movement decoration and the exceptional level of craftsmanship that resides within the Manufacture.

Discover the new Reverso Tribute Minute Repeater. The Jaeger LeCoultre Reverso Tribute Minute Repeater is available at Jager LeCoultre Boutiques and selected stores worldwide.

Come into the beautiful and timeless world of Jaeger-LeCoultre.

Jaeger LeCoultre Reverso the one

A distinctive signature. Inspired by the first elongated models of the 1930s, this feminine and daring expression of the Jaeger LeCoultre Reverso One reveals itself with an absolute charm. With its rectangular case, iconic gadroons, and two rows of brilliant-cut diamonds surrounding its lacquered dial, the Reverso One reinterprets the codes of Art Deco with an irresistible touch of modernity.

Discover the new Reverso One. The Jaeger LeCoultre Reverso One is available at Jaeger LeCoultre Boutiques and selected stores worldwide.

Come into the beautiful and timeless world of Jaeger-LeCoultre.

Absolutely contemporary

Jaeger-LeCoultre’s attention to detail and desire to always evolve and challenge oneself is what I relate to. I want to always learn as an actor from my past and then move forward with that perspective, which I think they’ve managed to do with their heritage.

Friend of the Maison and Actor Nicholas Hoult, sporting the Master Control Chronograph Calendar.

Discover the new Master Control Chronograph Calendar. The Jaeger LeCoultre Master Control Chronograph Calendar is available at Jager LeCoultre Boutiques and selected stores worldwide.

Come into the beautiful and timeless world of Jaeger-LeCoultre.

Absolutely dazzling

Swiss watchmaker Jaeger LeCoultre is introducing the Rendez-Vous Dazzling Moon Lazura, a new glittering interpretation featuring a precious dial made of lapis lazuli set with brilliant cut diamonds and a mother-of-pearl moon complication at the center.

Set on the edge of the dial, a hand-polished golden star – emblem of the Rendez-Vous collection – marks the time of a special appointment. The new addition to the Rendez-Vous collection unites the codes of fine watchmaking and high jewellery in an exquisite ode to the romance of the night sky.

Discover the new Rendez-Vous Dazzling Moon Lazura. The Jaeger LeCoultre Rendez-Vous Dazzling Moon Lazura is available at Jager LeCoultre Boutiques and selected stores worldwide.

Come into the beautiful and timeless world of Jaeger-LeCoultre.

Jaeger-LeCoultre’s Reverso Stories Exhibition

Swiss watchmaker Jaeger-LeCoultre celebrates the opening of the Reverso Stories Exhibition in Shanghai. Marking 90 years since the birth of the Reverso, Jaeger-LeCoultre presented Reverso Stories, a fascinating exhibition devoted to this icon of watchmaking, in the presence of Chinese Actress and Friend of the Maison, Ni Ni. Tracing the history of Reverso, this exhibition immerses visitors in the creative and cultural universe of this exceptional design through four chapters.

Reverso Stories in Shanghai, from 9 – 18 July, and will then travel to Hong Kong and Paris later in the year. Come into the beautiful world of Jaeger-LeCoultre.

Jaeger-LeCoultre 1931 Café

Swiss watchmaker Jaeger-LeCoultre presents 1931 Café, an elegant and convivial new venue created to coincide with 90 years of the Reverso, a watch that is considered an icon of Art Deco design. As a quintessential expression of Art Deco style, 1931 Café evokes the iconic aesthetic and design of the period, opening in Shanghai this week and travelling to Paris this autumn.

The 1931 Café will evoke the elegant interior of a 1930s ocean liner and the glamour of a film set. The design features a black-and-white palette combined with warm and flattering light. Several signature Art Deco elements have been incorporated in the design – chrome, velvet, glass and lacquered wood – and features a marble floor with an inlaid geometric pattern typical of the era.

Completing the design, a special collection of pastries has been created by French Pastry Chef Nina Métayer (photo below, wearing her Reverso), taking guests on a journey to Jaeger-LeCoultre’s home in the Vallée de Joux.

Opening from June 13 until August 15, the 1931 Café will be located at K11, the art and fashion hub in the centre of Shanghai. In the autumn, as 1931 Café, it will be recreated in a new location in the heart of Paris.

Come into the beautiful world of Jaeger-LeCoultre.

Jaeger LeCoultre Modernist Retro Gold and Citrine Bracelet Watch

jaeger-le-coultre-retro-gold-and-citrine-bracelet-watchOne of this months birthstones is the highly populair citrine. Not only populair by todays great Maison’s like, but also in the past, like Cartier, Van Cleef & Arpels, Rene Boivin and Mauboussin. Here we show you an extra ordinary, very rare, piece! A Jaeger LeCoultre Modernist Retro Gold and Citrine Bracelet Watch. The clean Modernist design, circa 1935, is full of sleek, polished curves, but retains some of the geometry of Art Deco.


The beautifully cut citrines pair beautifully with yellow 18k gold, is made in France. Notice the two round cabochon citrines! The unique Swiss made back-wind watch, a very fine and costly movement, is cleverly hidden in the scroll design. The workmanship is superb, A stunning and elegant jewel. When closed, no-one knows that there is a hidden watch….




Marc Newsome and Jaeger-LeCoultre Atmos 568 takes you back to the future



Australian designer Marc Newson has designed his third Atmos clock, powered by air and cased in handmade Baccarat crystal.

Celebrated watchmaker Jaeger-LeCoultre and industrial designer Marc Newsome have worked together several times before on Atmos clock models and have wowed us each time. The latest model in the Atmos series promises the same innovation and technical complexity as those that came before it. Jaeger-LeCoultre and Newsome have recently revealed the Atmos 568 clock which is actually housed in a Baccarat crystal cabinet.


The transparent crystal gives the clock a cool futuristic look and evokes a feeling of clean minimalism. The Atmos was originally created in 1928 and runs on the strength of a mix of gases hermetically sealed inside a capsule. The gases expand and contract with temperature changes in the room, their expansion swell the bellows of the accordion and power the clock. Even minute changes of a single degree are enough to keep the clock running for two days.


For the new 568 version, Newsome has redesigned most of the visible parts including the hands, dial, case and counterbalance.


When looked at through the front of the clock, the mechanism appears to float in midair, but a look through the back reveals the points at which it has been secured in place.


Bold blue numerals mark the indices and the month marker is part of the transparent dial. Moon phases are indicated on a white moon and blue sky at 6 o clock.

I asked myself: to what extent could I express myself within that object? And that, in fact, was the real challenge. … Despite the careful consideration for designing the interior elements, the “wow factor” of this clock is the Baccarat crystal case with its rounded cube shape. However the case was extremely complex to fabricate, there was an enormous amount of work and development required to perfect the shape.

Marc Newsome

The clock is a rounded cube, with the crystal at certain places being only 13mm thick to amplify that feeling of lightness and airiness.


While the previous Newson clocks were limited editions, the Atmos 568 is part of the regular collection.

Marc Newson reinterprets the Atmos clock by reworking its classical style while preserving all its essential features, allowing an icon of watchmaking to become an icon of style. Unveiling its secrets little by little, the Atmos 568 will intrigue the gaze of connoisseurs of beautiful objects.

The Atmos 568 by Marc Newson (ref. Q5165107) is available from both Jaeger-LeCoultre boutiques and retailers starting December 2016, priced at $28,000. The clock features both brand names and promises to be a showstopper at the 2017 Salon International de la Haute Horlogerie.




Jaeger-LeCoultre Reverso 85th Anniversary Collection

Introduced to the public in 1931, the Reverso is one of the most iconic watches ever created. Now Jaeger LeCoultre celebrates it’s iconic Reverso‘s 85th anniversary by releasing five new models for the product line varying from time only base model to the dual face triple calendar.


Initially designed for British soldiers in India to use while playing polo with a reversing case to cover up the crystal, the JLC Reverso celebrates in 85th year in 2016. This important occasion is marked with the introduction of five new models for the famous product line which was officially released within Salon International de la Haute Horlogerie 2016 (SIHH, Geneva, 18-22 January 2016). The models are Reverso Classic (in three different sizes), Reverso Duo and Reverso Tribute Calendar featuring the new movement Caliber Ref. 853.


Jaeger LeCoultre Reverso Classic,

The most basic version for the product line, Reverso Classic is available in large, medium and a small size. Both models feature the time only design similar to early versions.

Jaeger-LeCoultre Reverso Classic Large, Medium and Small Watch

The Reverso Classic series are powered with both quartz and mechanical movements. The ‘small’ version has the quartz caliber while medium and large versions are powered by automatic Calibre Ref. 965.  All Reverso Classic models are offered in stainless steel cases only with following measurements:

Large – 27.4 mm wide and 45.6 mm long
Medium – 24.4 mm wide and 40 mm long
Small –  21 mm wide and 34 mm long

The solid back-case will offer the possibility to personalise it with any type of engraving.


Jaeger LeCoultre Reverso Classic Duetto,

Being considered as a perfect ladies watch as well, Reverso line welcomes a pair of ladies models. Offered in small size with a manual winding caliber and medium size with an automatic caliber, both versions are available in stainless steel or 18K pink gold with an option of a matching material bracelet.



Jaeger LeCoultre Reverso Classic Large Duo,

As the name speaks for itself, the Duo model sports the most useful feature of the model with twin time zones on both faces. Powered up by the automatic Caliber Ref. 969, the Duo shows time with a 24h display on the front and local time at the back side. Unlike the previous versions, this is the first Duo model with an automatic caliber as the older ones has manual winding movements.


The 28.3mm diameter case has a length of 47mm and it is available in 18K pink gold or stainless steel.


Jaeger LeCoultre Reverso Tribute Duo,

Inspired by the early generation Reverso‘s with the dauphine style hands and baton markers which is a rare combination for Reverso, the Tribute Duo sports a manual winding movement with dual time zone complication. The Caliber Ref. 854A/2 shows the local time on the front dial and the home time on the back dial along with a 24h indicator.


25.5mm wide and 42.8mm long case is offered in stainless steel only which a tad smaller than the Jaeger LeCoultre Reverso Classic Duo Large.


Jaeger LeCoultre Reverso Tribute Calender,

Being the new line-up’s most complicated model, the Reverso Tribute Calendar features dual time zone and triple calendar functions at the same time. The front side silver dial show local time along day, date, month displays. There is also a moon phase indicator located at 6 o’clock position. The reverse dial shows the home time along with a day and night display.


Being the largest version of the new line-up, the 49.4mm x 29.9mm case is offered in 18K pink gold only. See the beautifull close-up of the dail…



Jaeger LeCoultre Reverso Tribute Calendar sports the brand new Caliber Ref. 853. The movement is the hand-wound Calibre 853 comprised of 283 parts and beating at 21,600 vph with an autonomy of 45 hours, when fully wound.

More info at

The Noses: Christine Nagel

A New Nose for Hermès

Hermès appointed its first in-house nose, Jean-Claude Ellena, a little over ten years ago. Now, as Ellena approaches his seventh decade, he’s preparing to hand over the reins to Christine Nagel, who developed blockbuster Narciso Rodriguez for Her (with Francis Kurkdjian), Jimmy Choo Flash and Guerlain’s Les Elixirs Charnels collection. It’s no ordinary handover. ‘Jean-Claude is giving it to me little by little’, says Nagel, it’s being what Ellena refers to as ‘the spirit of the house’.


Christine Nagel the new nose for Hermès since summer 2014 wearing her Jaeger LeCoultre Reverso watch….

(Click photo to enlarge).

Ellena personally chose Nagel as his apprentice, and she’ll take over in a few months or a few years, whenever the two of them decide that she’s ready. For now, she’s slowly and meticulously soaking up that aforementioned spirit. ‘She’s watching the person in charge of fashion, silk, jewelry, talking to all of the people who make Hermès, because the brand is its artists and craftsmen,” says Ellena. “She has to see everyone put a lot of energy and work into the details, the small details are so important.”

Not surprisingly, Nagel, who’s always wanted to be a nose, is a bit intimidated. ‘There’s so much freedom to take a risk, to have a strong opinion’, says Nagel. ‘It’s very exciting but also very dangerous!’ She does, however, have one leg up on her predecessor: She actually wears perfume and compares her own skin to ‘a playground’.

‘I have a creative preference for compositions characterised by simplicity, which mirrors their philosophy’. ‘Favourite’ notes go in cycles: ‘I’ve phases when I’m deeply into a single type: woody, oriental, green facets. It can turn almost into an obsession, until I have the feeling I’ve found what I’m looking for, and then I move on.’ And is it easier to create for women, or men? ‘Gender in perfume is an everlasting debate. In reality, anyone can wear whatever he or she likes, even if the fragrance is supposedly ‘masculine’ or ‘feminine’. There’s no right or wrong…’


Fendi Theorema

  • 1998 Fendi Theorema
  • 1999 Lancôme  2000 Et Une Nuit
  • 1999 Lancôme  2000 Et Une Rose
  • 1999 Lancôme  Mille Et Une Roses
  • 2000 Lagerfeld Lagerfeld Femme
  • 2001 Chopard Madness
  • 2001 Cartier Eau de Cartier
  • 2002 Lagerfeld Lagerfeld Man
  • 2002 Nina Ricci Mémoire L’Homme


Nina Ricci Mémoire d’Homme

  • 2003 Guerlain With Love
  • 2003 Morgan de Toi Morgan de Toi Femme
  • 2003 Narciso Rodriguez for Her (with Francis Kurkdjian)
  • 2004 Thierry Mugler B.Men
  • 2005 Thierry Mugler Angel Garden of Stars – The Lily Angel
  • 2005 Christian Dior Miss Dior Chérie
  • 2006 Cartier Délices de Cartier
  • 2006 Roberto Verino Mellow
  • 2007 Jo Malone London Rain Collection, White Jasmin & Mint
  • 2008 Guerlain Les Elixirs Charnels collection – Oriental Brûlant
  • 2008 Guerlain Les Elixirs Charnels collection – Gourmand Coquin
  • 2008 Lalique Lalique White

Lalique  White

Lalique White

  • 2008 Thierry Mugler A.Men Pure Coffee
  • 2008 Thierry Mugler Miroir, Miroir: Miroir des Envies / Mirror of Desires (with Louise Turner)
  • 2008 John Galliano by John Galliano (with Aurélien Guichard)
  • 2009 Lalique Encre Noire Pour Elle
  • 2009 Lancome Hypnôse Senses
  • 2009 Lolita Lempicka Si Lolita
  • 2009 Azzaro Travelling
  • 2009 Guerlain Les Elixirs Charnels collection Boisé Torride
  • 2010 Jo Malone English pear & Freesi
  • 2010 Kenzo Unce Upon A Time Pour Femme
  • 2010 Kenzo Unce Upon A Time Pour Homme
  • 2010 Emilio Pucci Miss Pucci (with François Demachy)
  • Pierre Cardin Signé Cardin for Him
  • 2011 Lalique Hommage a L’Homme
  • 2013 Jimmy Choo Flash


by Jean Amr