Bvlgari Allegra, the new personalized fragrance experience from Bvlgari

Bvlgari creates an Italian sensorial experience with its new Bvlgari Allegra fragrance collection. Bvlgari Allegra offers myriad combinations to create a uniquely personal scent. From the composition to the flacons inspired by colored gems, this fragrance collection is both joyful and precious.

The days of wearing a single signature fragrance are long over. Now it’s all about having a fragrance wardrobe and Bulgari just made that a lot easier with their new Allegra perfume collection. Designed around the concept of customization, the women’s collection includes five perfumes and five magnifying essences, which add a unique twist to the perfume while making it a bespoke scent.

The magnifying essences are single ingredients. You can wear the parfum by itself without the magnifying essence, or only wear the magnifying essence. They are designed and tested to all be compatible. There is an infinite possibility of combinations. This was really the driving force, to bring true innovation and customization.

Jean-Christophe Babin, CEO Bvlgari

Perfumer Jacques Cavallier, who has worked with the house for seven years, was tapped to create the Allegra collection of fragrances. “All roads lead to Rome, all magnificent ingredients lead to Rome, and all fragrances lead to Rome”, says Jacques Cavallier about his creations for Bvlgari. Inspired by the history and lifestyle of Italy, the master perfumer put his passion and art into crafting the five Bvlgari Allegra Eau de Parfums and five Magnifying essences. The multiple combinations are the fruit of superb creativity.

For the fragrances, the citrus notes of Riva Solare evoke an endless Italian Riviera holiday, while the roses of Fiori d’Amore  are like kisses in the eternal city. The gourmand amaretti and orange blossom in Dolce Estasi are inspired by the attachment to family and childhood memories. The cocktail of fruity notes in Rock’n’Rome echoes a spritz aperitivo shared at sunset. And the chypre accord of Fantasia Veneta with patchouli, peach and vanilla is an invitation to extravagant Venice masked balls. Get to know the Bvlgari Allegra collection:

Bvlgari Allegra Fantasia Veneta

It is all the Italian sophistication in a perfume.

Jacques Cavallier

Bvlgari Allegra Fantasia Veneta, a festive chypre that embodies the jubilation of the most incredible Italian party. A whiff of this luxuriouschypre will transport you to a fabulous masked costume ball, courtesy of Indonesian patchouli, a red peach accord and vanilla. Truly a fancy fete in a flacon, it’s a party all on its own.

Bvlgari Allegra Fantasia Veneta is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Dolce Estasi

It is the celebration of sweetness, of the Italian family cocoon.

Jacques Cavallier

Bvlgari Allegra Dolce Estasi is a dreamy and soothing powdery floral, reminiscent of a sweet memory of Italian pastries. Spritz this on and you’ll feel like you’ve walked through a pasticcerie in Italy. The sweets and candies are captured in the flacon’s sugary hues. The floral gourmand spotlights heliotrope accord, a powdery floral, rounded out with Italian citrus and musk accord.

Bvlgari Allegra Dolce Estasi is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Rock’ n ‘Rome

Like the emotion of a rendez-vous in Rome

Jacques Cavallier

Bvlgari Allegra Rock’ n ‘Rome “I like Rock’ n ‘Rome it is the most unique of all”, Babin says. “It’s pretty and joyful”. This floriental pays homage to sharing a spritz with a friend in Rome, with the conversation and cocktails flowing. A liqueur floriental expressing the fulfillment of being together on a Roman terrace. The key notes of the fragrance are osmanthus, apricot and benzoin, supported by spices, woody notes and a warm oriental touch.

Bvlgari Allegra Rock’ n ‘Rome is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Riva Solare 

Riva Solare is the endless Italian holiday

Jacques Cavallier

Bvlgari Allegra Riva Solare, jetting off for a vacation on the Italian Riviera is the ultimate dream and this citrus floral fragrance will transport you there. The blend of Calabrian bergamot, neroli, osmanthus, mandarin and a base of musks accord will almost have you feeling the Mediterranean sun beating down on you.

Bvlgari Allegra Riva Solare is available as 50ml and 100ml Eau de Parfum.

Bvlgari Allegra Fiori D’Amore

It is a red rose – fresh, velvety, fruity

Jacques Cavallier

Bvlgari Allegra Fiori D’Amore, no Italian fragrance collection would be complete without a scent dedicated to love. A magnificent floral expressing the loving exhalation when one receives a giant bouquet of roses. The fruity floral captures amore with Turkish and Bulgarian red roses at its heart, as well as Prelude Raspberry for a fresh touch, evoking the fruit harvested during summer.

Bvlgari Allegra Fiori D’Amore is available as 50ml and 100ml Eau de Parfum.

Bvlgari Magnifying

Bvlgari Magnifying comprises precious, tailor-made ingredients to intensify magnificent Italian emotions. As their names suggest, these essences are highly concentrated, powerful and vibrant, an expression of true exclusivity.

The essences are offered in five different olfactive directions, each offering an extra layer of zest to any of the Eaux de Parfum. The energizing Magnifying Bergamot elevates freshness. The voluptuous Magnifying Rose maximizes florality. The daring Magnifying Patchouli adds an alluring woody facet. The delightful Magnifying Vanilla brings a seductive addiction. The caressing Magnifying Musk elevates the soul. Allegra Magnifying Essences Bergamot, Musk, Rose, Patchouli and Vanilla are available in 40ml flacons.

The beautiful flacons of the Allegria Collection aren’t just impressive for their appearance. Since they’re made from glass (except for the pump), they’re completely recyclable, as well as the outer cardboard packaging. “The footprint of Allegra is extremely low”, Jean-Christophe Babin says. Sustainability is now at the forefront of Bvlgari, as they are moving to completely plastic-free packaging for their watches and jewelry, which will save more than 150 tons of plastic per year.

“Jewelry by definition is sustainable”, Babin says. “More than 95 percent of our jewelry is made from recycled gold. We don’t participate any longer in gold extraction from the planet”. All plastic is also being eliminated from Bulgari hotels. Another conscious effort is that the Allegra collection is crafted with natural ingredients whenever possible.

The Bvlgari Allegra Collection is avalable at selected stores worldwide. Come into the beautiful world of Bvlgari.

Bvlgari Still Supports Italy

Italian jeweler Bvlgari keeps supporting front line the fight against Covid-19. After the donation of hundredths of thousands of sanitizing gels bottles last Spring, Bvlgari continues supporting the scientific and medical community by renewing its donation of hand-sanitizing gel to the Italian Hospitals. The gels will be supplied to all medical facilities through the Protezione Civile (Italian Civil Protection Department).

Aware of the difficult situation we are experiencing again with the second wave, we believe it is our duty to contribute once again with our know-how and production facilities.

Jean-Christophe Babin, CEO of Bvlgari.

Roberto Speranza, Italian Health Ministry commented “I would like to thank Bvlgari which again demonstrates its amazing civic sense and responsibility, proposing again a generous donation pf tens of thousands bottles of sanitizing gels for our hospitals, thus helping to better protect our front line medical staff mobilized in intensive care units fighting bravely Covid-19”.

Come into the beautiful world of Bvlgari.

Bvlgari celebrates ten years of philanthropic partnership with Save the Children

For the past ten years Bvlgari has been engaged in a social solidarity initiative designed to bring hope to children living in vulnerable conditions around the world. In partnership with the charity Save the Children, the Roman Maison continues its engagement for youth with the launch of new initiatives.

When you have hope the whole world can change before your eyes.

In 2009, Bvlgari joined Save the Children to help vulnerable children around the world, primarily by bringing them access to education. The two partners are celebrating ten years of actions this year, during which more than 1.5 million young people have been empowered to build a better future. The partnership has raised nearly €80 million, and 300 personalities have donated support for different initiatives since the launch.

Nadine Nassib Njeim

Bvlgari recently unveiled the #GiveHope campaign. Captured through the lens of photographer Rankin, the monochrome images see personalities such as Lily Aldridge, Ursula Corbero, Alicia Vikander, Jon Kortajarena, Michael Fassbender, Lady Kitty Spencer, Laura Harrier, Eva Green, Nieves Alvarez, Mario Casas, Isabella Ferrari, Maya Henry, Evangelie Smyrniotaki, Kristina Bazan, Lebanese actress Nadine Nassib Njeim, Saudi Arabian singer Aseel Omran, Ginevra Bulgari, Carlota Bulgari, Paolo Stella and Bvlgari CEO Jean-Christophe Babin.

The collaborative pendent symbolises a shared ambition for creating a brighter future for vulnerable children across the world.

All wore the same creation by the high jewelry Maison, a silver and onyx pendant set with a red ruby, which retails for 750 euros (of which 75 euros will fund charity work). This latest jewel joins the sterling silver Save the Children collection, from which a portion of sales is donated directly to the charity.

Jon Kortajarena

To mark their ten years of partnership, Bvlgari and Save the Children also inaugurated the first Punto Luce delle Arti center in early November. The Punto Luce, or ‘points of light’, are centers created by Save the Children in disadvantaged neighborhoods across Italy to help combat exclusion, poverty and school dropout rates.

The first Punto Luce built in collaboration with Bvlgari taps into the power of art and creativity to help young people. At these safe spaces, children and teenagers can acquire knowledge and learn skills in cinema, photography and design.

Discover Bulgari’s Save the Children 10th Anniversary necklace at Bulgari.com or visit one of the Bulgari boutique worldwide. Come into the beautiful world of Bvlgari.