What’s this? I can’t believe it! My lucky number, number five.
Captivating as always, French Maison Chanel just revealed its latest holiday campaign starring not only its iconic No.5 L’Eau fragrance, but one of the muses of the late (great) designer Karl Lagerfeld: Lily-Rose Depp. As face of the fragrance and ambassador of the brand, Depp channels Parisian-chic in a new campaign that’s seriously giving us holiday cheer and leaving us feeling nostalgic about the good old days.
The 20-year-old sports a classic Chanel look for the campaign, wearing a little black dress, fingerless gloves and some thigh-high red boots, with a 1940s-inspired hairstyle underneath a white beret, Lily-Rose Depp exudes a fresh, youthful charm as she gazes into a large snow globe set amongst the pile of gifts – where she discovers her lucky number, No.5, along with her favourite fragrance, No.5 L’Eau.
For me, Lily-Rose incarnates the freshness and vivacity of a young girl, mixed with the maturity of a seasoned actress. With this film, we wanted an experienced actress to play a purely commercial message in a natural and spontaneous way, something that Lily-Rose accomplished brilliantly.
Lily-Rose Depp then breaks out into some very auto-tuned lines: “What’s this? I can’t believe it! My lucky number, number five”. She serves all the energy of a chipper elf as she raises her hands above her head in the Jean-Paul Goude-directed video. She said of the role: “I loved playing the character created by Jean-Paul. The joy and wonderment reminded me of how I felt as a little girl on Christmas morning”.
A key component to Chanel’s advertising campaign, the oversized fragrance bottle (three-meter-high bottle to be exact) was specially created for the film, along with the giant double C in the background.
Watch the campaign video above now. Come into the beautiful world of Chanel.