Kate Moss’ daughter Lila is the new face of Marc Jacobs Beauty



Lila Moss-Hack just landed a major beauty contract and we suspect it won’t be her last… The 16-year-old daughter of Kate Moss is following in her mom’s footsteps.

Most people celebrate their 16th birthday with a massive cake, maybe a party, and most likely getting tipsy. If, though, you’re Kate Moss’ daughter, the occasion is marked by not only landing your first modelling gig, but that gig is to be cast as the new face of Marc Jacobs beauty.

We’ve all seen the stratospheric rise of Cindy Crawford’s daughter Kaia Gerber in recent seasons and now another supermodels’ offspring is making her mark in the industry. It was revealed overnight that Lila Moss-Hack, the 16-year old daughter of supermodel Kate Moss, 44, and magazine editor Jefferson Hack, has just landed her very first beauty campaign with none other than Marc Jacobs Beauty (coincidentally, Kaia has also been a face of the brand in the past but recently moved across to YSL Beauty).

Lila, whose mother Kate has been close friends with the designer since they both started out in the industry, follows in the footsteps of previous brand faces including Kaia Gerber, Winona Ryder, Adwoa Aboah and Jessica Lange. Bearing more than a passing resemblance to her famous mother, Lila is pictured in her first campaign image sporting a lilac cat eye and seriously perfect skin.

When I met Lila Moss for the first time in 2008, I was on a holiday in Ibiza and went to Formentera for the day to visit with her mum, Kate Moss, and other friends and family. At just 6 years old, Lila’s strong character, demeanour and great beauty was already very apparent. The next time I saw Lila was in August of 2011 at Kate’s wedding, her character was even more dynamic and her beauty even greater. This past July is that last time I saw Lila when Kate brought her to the set of our Marc Beauty campaign shoot with David Sims. It was a bit surreal to have Kate in the studio with Lila as it brought back memories of the first time I met Kate when she was 18 years old and cast to walk for the Perry Ellis Spring/Summer 1993 Grunge Collection… Lila’s beauty, composure, patience and kindness made this project even more special than I could have imagined. With each look we photographed, she got into each character effortlessly and gracefully. Thank you, Lila, for being a part of this extremely special project and thank you Kate Moss and Jefferson Hack.

Marc Jacobs on Instagram

“I love his make-up! Especially the bronzers. Make-up can give you confidence and make you feel better about yourself”, Lila Moss-Hack told Vogue. “A few years ago my mum gave me a Marc Jacobs perfume, Daisy, and I’ve loved it ever since”. the younger Moss, who only recently joined Instagram, and posted her first picture on September 26, described it as ‘an honour to be the face of the new Marc Beauty campaign’.

The full campaign is set to be revealed in the coming months and the Spring collection Lila is modelling will be available in store from February 2019. We suspect this won’t be the last we see of Lila between now and then…