A New Campaign for Chanel No.5

Iconic French Maison Chanel is writing a new chapter in the story of the legendary perfume Chanel No.5 with Thomas du Pré de Saint Maur, the Maison’s Head of Global Creative Resources Fragrance and Beauty, behind the creative process. The new face of the fragrance is the French actress Marion Cotillard, featured in the video commercial directed by Johan Renck.

Marion was the obvious choice. Returning to a French actress meant returning to a subconscious image of French femininity dear to the spirit of the Maison… What I like about Marion Cotillard is that when she acts, she has this sort of reserve that is simultaneously ultra-powerful.

Thomas du Pré de Saint Maur, Head of Global Creative Resources Fragrance and Beauty

Marion Cotillard continues the lineage of female icons who were the face of this revolutionary fragrance, starting with Marilyn Monroe, who in 1954 dared to talk about nudity, preferring to be dressed in just this perfume. She was followed by Catherine Deneuve, Carole Bouquet, and Nicole Kidman. In addition to her beauty and free spirit, Marion Cotillard, embodies that ‘je ne sais quoi’of French elegance. The actress claims to have felt an instant connection to No.5 which, more than a fragrance, is a work of art.

Swedish director Johan Renck is known for his music videos as well as advertising campaigns, photography and television shows, the most famous of which is the multi-award winning series ‘Chernobyl’.

This new campaign pays tribute to the history of No.5, all the while making the unique and radical choice to consider beauty as a bet of joy and equality. The woman and the man guide and support themselves, seducing each other in an elegant and whimsical pas de deux. More than a dreamlike digression, the union of the lovers after their celestial dance embodies an ideal: It is made for a woman who strives to accomplish her dreams. That is the power of No.5.

The movie shows a mysterious woman clad in a black cloak walking across a Parisian bridge, covered in snow on a full moon night. Suddenly, she is on the moon where a man is waiting for her and the two of them are dancing a unique choreography. The dance ends with the two of them leaping together, and she is on the bridge again, where she meets the same man. The song ‘Team’ by Lorde, recorded by Flavien Berger and interpreted by Marion Cotillard, is an ode to modern love, where two beings speak as equals.

“I wanted Marion to perform in a dress that was completely Chanel, past, present and future. Iconic. We started from the dress worn by Mademoiselle Chanel, immortalized by Cecil Beaton in 1937, which Karl Lagerfeld particularly liked… We adjusted it so that Marion could make it her own, dance in it; we wanted the dress to serve her and not the other way around”, said Virginie Viard, Artistic Director of Chanel.

The choreography in the new campaign is done by Ryan Heffington, and Marion Cotillard’s partner is Étoile dancer, Jérémie Bélingard.

Chanel No.5 is available in different concentrations and packages, and a beautiful matching bodyline at Chanel Beauty Boutiques, and selected stores worldwide. Come into the beautiful world of Chanel.

Paco Rabanne Pure XS

Paco Rabanne has launched Pure XS, a new flanker to 1993′s XS. In 1993, the XS fragrance paved the way and claimed sexual desire, free of taboos. Now, Pure XS announces the comeback of sex, or rather eroticism. With excess in its very genes.

Paco Rabanne Pure XS is fantasy embodied by an excessively perfect and perfectly indecent man. An unattainable heir who oozes sex and desire. Pure XS is excess in its pure state, implicit, explicit and pure fantasy. Pure XS is the duality of a man with a noble upbringing and sexual power. He merges decency and daring, vice and virtue with magnetic results.

Paco Rabanne Pure XS has oriental composition of fresh spices and heated resins and woods. It contains a large dose of fresh icy ginger, which is warmed by a carnal mixture of myrrh resin and sweet vanilla. Paco Rabanne Pure XS was created by Anne Flipo, Bruno Jovanovic and Caroline Dumur.

The face of the fragrance is Francisco Henriques.The campaign was shot by fashion photographer Nathaniel Goldberg and directed by Johan Renck.

Paco Rabanne Pure XS comes in a lighter-shaped bottle that follows the design of the collection, but this time colored in dark blues and blacks.

Paco Rabanne XS Pure is available as a 50 and 100 ml Eau de Toilette.

 

 

 

Chanel teases us….

After releasing the first campaign images, Maison Chanel has dropped two teaser videos for its new N°5 L’Eau fragrance.

French luxury label Chanel has released two short videos as part of its campaign for the new N°5 L’Eau fragrance. Directed by Johan Renck, the first teaser film screams the words, “you know me and you don’t”, as the face of the fragrance, Lily Rose Depp, dressed in head-to-toe Chanel, walks away from the camera. Meanwhile the second short offers a more edgy scene with images of an idyllic Depp cut with intermittent flashes of bright lights.

The full films are scheduled for release later in the year. Watch the teaser films here…

Cartier Diamonds: making of the new film

Cartier diamonds are always unparalleled in quality thanks to the maison’s keen selection, savoir-faire, creation and distinctive style. Each and every dazzling white or colored diamond is extraordinary and depicts history.

The house has never ceased to offer exceptional stones. As a jeweler with history, the brand’s essence is to find one-of-a-kind diamonds as it owned the most beautiful stones the world has seen. Referred to as the ‘Jeweler to Kings, King of Jewelers’ by King Edward VII, Cartier jewels have always shined as brightly as film projectors.

They have adorned stars of the big screen in the most iconic movies, such as Marilyn Monroe in Gentlemen Prefer Blondes, Jean Cocteau in Beauty and the Beast and Daisy Buchanan in The Great Gatsby.

In its latest film ‘Cartier Diamonds’, Cartier captures the glamour and fascination of diamonds on screen taking us to a world of dreams, and pays homage to the Maison’s world renowned diamonds. As usual, just a few musical notes and Cartier’s unique brand of magic takes hold in this film by Swedish director Johan Renck. Starring Karen Elson, the British model and singer embodies the Cartier woman in her city of light, Paris.

Set to a lively upbeat tempo, the film is a delicious interpretation of an exhilarating, ultra modern fresco depicting the full range of emotions experienced by a woman when when she slips a cartier diamond ring into her finger.

This spellbinding 90-second whirlwind of music and images stars the vibrant Karen Elson, who lends her voice to this rendition of the cult song Diamonds Are a Girl’s Best Friend, written in 1949 by Jule Styne and Leo Robin and reimagined for this film by Jarvis Cocker.

Playing with the rules of elegance, Cartier has never disappointed women with the excellence and rarity of these precious stones. The house’s offerings widely range from ‘1895′ and ‘Diamants Légers’ lines to the newly launched collection ‘Galanterie‘ and high-jewelry creations – all packing the same statement. After all, diamonds are a girl’s best friend and the quest for beauty is the signature of Cartier’s style.