Joop! Wow! Eau de Toilette for Her

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Joop! Wow! Eau de Toilette for Her is the counterpart to the Wow! Masculine version. Perfumer Fabrice Pellegrin had the task to create a ‘distinctive, unexpected and bold fragrance’.

Wow! is created with a ‘femme fatale’ woman in mind. Some of her attributes are listed as enchanting, suductive and alluring, with self-confidence and liberation of spirit.

The new perfume is all about a strong rose infusion mixed with juicy facets of wild raspberry and aromatic peony and roses. It is an intense fragrance and very woody with floral notes that leaves behind an unusual and breath-taking smell.

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The new campaign is featuring actress and model Milla Jovovich, who earned her ‘badass’ image in movies like Resident Evil. The video campaign also featuring a panther – this time a white one – is shot – again – by French director Olivier Dahan and the photographer is Vincent Peters.

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Joop! Wow! for Women comes in a flacon of identical shape as the masculine edition, colored in deep burgundy, as a 40, 60 and 100ml Eau de Toilette, a 250ml Shower Gel, and a 200ml strong hydrating Whipped Body Cream.

 

 

 

 

Wow! The scent that makes the man from Joop!

 

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No we’re not overexcited. Or being sarcastic. The name of this fragrance is Wow! Complete with all caps and exclamation mark. We are a little excited though – everything from the Joop! catalogue is good, and their newest addition is no exception. Created by Christophe Raynaud, Joop! Wow! is all about creating a bold first impression, provoking a fresh and woody addiction. Straight to the point, it embodies a vibrant personality with a fresh attitude. No it really does.

Top notes: Violet, Cadamom, Bergamot
Heart notes: Geranium, Vetiver, Fir balsam
Base notes: Cashmeran, Vanilla, Tona bean

In less technical terms, the top notes of violet, bergamot and cardamom, paired with the middle notes of geranium, vetiver and fir balsam, and base notes of cashmeran, vanilla and tonka bean make a masculine scent that is distinct, present and will announce your arrival in a gentlemanly manner; simultaneously strictly punctual yet somehow fashionably late.

JOOP! WOW! Bottle

The German fashion house has even gone to the lengths of having a short film / ad made by Olivier Dahan which encapsulates the raw, wild man spirit that lives in us all, behind the charming smile and expensive tuxedo.

Discover the new TV campaign starring Swann de Falco and directed by Olivier Dahan, renowned for his oscar-winning film La Vie en Rose.

It also looks a bit like they borrowed some perfume marketing advice from Anchorman, but I’ll let you be the judge of that. Despite what your film critic sensibilities may think, we like this one and think that you will too.

Joop! Wow! is availble as 40, 60 and 100ml Eau de Toilette in a wiskey-like flacon with an accompanying body care line.

 

 

 

 

The Noses: Francis Kurkdjian

Our regular reader, has heard the name ‘Francis Kurkdjian’ sevaral times on Yakymour. He is not only the man behind Elie Saab’s exclusive fragances, but worked also for some prestiges houses like Jean-Paul Gaultier, Lanvin, Carven, Acqua di Parma and Guerlain. But he also opend his own Maison Francis Kurkdjian.

Francis Kurkdjian

The vèry sympathic Francis Kurkdjian in his Maison Francis Kurkdjian (Click photo to enlarge).

Francis Nourhan Kurkdjian was born in Paris, France, in (14 May 1969) to Armenian parents. The Kurkdjian family had at once fled the Ottoman Empire during the Armenian Genoicide and had settled in France after being deported and relocated to Aleppo, Syria. Having been exposed to music and dancing at a young age, Francis Kurkdjian wanted to be a ballet dancer during his youth. However, he failed passing the competition to study at the Paris Opera School of Dance in 1983. Kurkdjian, who already had an interest in perfume making since he was thirteen years old, decided in 1985 to become a perfumer. In 1990, Kurkdjian entered the Institut Supérieur International du Parfum, de la Cosmétique et de l’Aromatique Alimentaire (ISIPCA), a perfume school located in Versailles, France.He graduated from ISIPCA in 1993 and joined Quest International in Paris the same year. Kurkdjian continued his studies and obtained a masters degree from the Paris Institute of Luxury Marketing.

Francis Kurkdjian is one of the most prolific, and acclaimed perfumers of our time. At just 25 years old, Francis created Jean-Paul Gaultier Le Mâle, which remains a global timeless bestseller today; others include Iris Nobile for Acqua di Parma, Lanvin Rumeur, multi-award-winning Elie Saab Le Parfum, and recently, a duo of fragrances for the newly-revived Carven perfume house. Since he first began as a perfumer Francis has been taking risks, delighting our senses, and winning awards, too.

Francis Kurkdjian Maison Shop Boutique Paris

Maison Francis Kurkdjian, 5 rue d’Alger, Paris (Click phototo enlarge)

The ‘day job’ of creating some of the world’s best-known fragrances, however, has enabled French-Armenian Francis to fulfil his dream, building one of the most interesting perfume houses around: his signature Maison Francis Kurkdjian. Under his own label, Francis has had absolute freedom to express his boundless creativity through a portfolio of fragrances that range from the most luminous and airy, Cologne Pour Le Matin, with its Sicilian bergamot and lemon, Moroccan thyme and Tunisian orange flower, through to an exploration of oudh’s moods:
OUD Silk Mood (Bulgarian rose, papyrus, chamomile), OUD Cashmere Mood (labdanum, benzoin, vanilla) and OUD Velvet Mood, spiced with cinnamon, saffron and copahu balm, and each tethered by a base of the highest-quality Laotian oudh. Today, there are more than a dozen fragrances in the collection.

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The nose: Francis Kurkdjian

But Francis Kurkdjian‘s artistry goes beyond what’s simply in a bottle. He has worked on many artistic projects.  With Sophie Calle, he created ‘the scent of money’ (2003), that of a dollar bill that’s been handled, thumbed, and passed from hand to hand, for one of her exhibitions. He also created fragrance-focused installations for the Foundation Cartier and at Versailles, transforming the fountain in the Orangerie with wafts of orange flower, propelled into the air by jets of water. For the Lille Europe Pavilion party at Shanghai Expo 2010, Francis created bubbles scented with violet, released against the backdrop of a Taoist temple in the very centre of the city. (He is surely the only perfumer to offer scented bubbles in his collection!).

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His Parisian flagship store, one of his most famous clients, Catherine Deneuve though Maison Francis Kurkdjian can be found in many of the world’s leading perfumeries… (Click photo to enlarge).

Francis also set about making scented candles for an exhibition of paintings by Jacques Émile-Blanche, a turn-of-the-century French painter, using only the ingredients available at that time, rather than the synthetics that Francis so loves to blend with naturals, a challenge he found pretty fiendish. ‘Synthetic notes are the backbone of a structure, the longer-lasting notes or the steel beams, if you like, in the building you’re making. If you use only natural products, in two hours they will die on your skin and you will have no aura, no power. The chemical acts as a foundation, but you should use the natural notes to wrap around it, making the end result look and smell completely natural, even though it’s not.’ In 2009, as a recognition for his artistry, Francis was awarded one of France’s highest honours ‘Chevalier des Arts et des Lettres’ by the French Ministry of Culture.

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Elie Saab Le Parfum

I am a Huge fan of Francis Kurkdjian‘s irreverence; who else would offer bottles of scented laundry detergent (albeit a rarefied version, scented with sparkling Sicilian lemon) alongside a limited edition exquisite handmade Louis Crystal bottles to celebrate 10 years of custom-made perfumes: 20 numbered and decorated bottles, capped with platinum or gold? (They’ll set you back $11,000, though just $2,200 for a refill, and are unnamed:  each purchaser can choose the name, which will be engraved upon their bottle…) And yes: if money’s no object (or you can get your hands on at least 15,000 euros), or the Limited Edition (only 5 made) and bottled in a 24k Gold Crystal Flacon by Maison Saint Louis ‘Queen Marie Antoinette Fragrance’. Francis Kurkdjian creates bespoke fragrances, too.

Limited Edition Queen Marie Antoinette Fragrance by Francis Kurkdjian and Bottled in a 24k Gold Cristal Flacon by Maison Saint LouisFrancis Kurkdjian Saint Louis ‘Queen Marie Antoinette Fragrance’

Last year Francis Kurkdjian brought Versailles to the Grand Palais, at the Biennale Des Antiquaires. For those who have visited the Grand Palais, it seemed as though the scents of Versailles had drifted all the way to Paris, but how?

To unravel the mystery, begin by approaching the fountain beneath the glass dome. Somehow, the water gives off the olfactory impression of walks through castle gardens and the Grand Trianon. Now consider the fact that scenting an indoor fountain is a worldwide first, and you might guess (correctly) that the man responsible is master perfumer Francis Kudrkjian. For the 27th edition of the Biennale des Antiquarires, interior designer Jacques Grange paid homage to French gardens, filling the space with flowerbeds and foliage. He left it up to Kurkdjian to translate sight into scent.

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The 2014 Biennale des Antiquaires at the Grand Palais, Paris (Photo courtesy of Maison Francis Kurkdjian

(Click photo to enlarge).

I do know this, however: if you venture out to Maison Francis Kurkdjian’s 5 rue d’Alger boutique in the 1st arrondissement, you can pick up a box of his dinner candles and take that same scent to-go. The limited edition Côté Jardin tapers come three to a set for €28, and if the design on the box looks familiar, you’re likely recalling the patterned flowerbeds that André Le Nôtré created for King Louis XIV.

As for the scent: gorgeous! A single candle fills the surrounding air with visions of hornbeam hedges and ancient statues, conjuring up the grandeur of Versailles wherever you choose to light it. Perhaps a simple creation compared to the Grand Palais’ impressive fountain, but one you could enjoy long after the Biennale.

As Francis himself greets visitors to his website, ‘Welcome to a world of refinement and sensuality. Maison Francis Kurkdjian houses a unique collection, with a rarely matched quest for sophistication and elegance. Our luxury is a commitment to quality and authentic know-how, from the selection of the purest and rarest essential oils, to the infinite attention to every detail.’

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The limited edition Côté jardin candles, €28 (available exclusively at the 5 rue d’Alger Maison Francis Kurkdjian boutique)

(Click photo to enlarge).

And we’ll leave (almost) the last word to Francis, too. He explains: ‘Maison Francis Kurkdjian is my way to express what I think about the world of fragrances, it is my take on luxury. It is nurtured from my background as a perfumer and a composer, my artistic sensibility and sensitivity.’

List of creations:

  • 1995, Jean-Paul Gaultier: Le Mâle,
  • 1999, Jean-Paul Gaultier: Fragile,
  • 1999, Elizabeth Arden: Green Tea,
  • 2000, Escada: Lily Chic, lim. edition summer edition
  • 2001, Lancôme: Miracle Homme,
  • 2002, Giorgio Armani: Armani Mania,
  • 2002, Kenzo: KenzoKi Lotus blanc,
  • 2002, Yves Saint Laurent: Kouros Eau d’été,
  • 2002, Versace: Versus Time for pleasures,
  • 2003, Versace: Jeans couture Glam,
  • 2003, Lancome: Miracle Homme l’Aquatonic,
  • 2003, Narciso Rodriguez: For Her (co-signed with Christine Nagel),
  • 2004, Paris Garnier Opera: Pas de deux, eau de parfum, Perfume created for an evening to commemorate the 100th anniversary of the “Entente Cordiale” at the Palais Garnier in September 2004. This perfume of rose, iris and orange blossom, in a limited edition of 1000, was offered to the evening’s guests
  • 2004, Joop!: Muse,
  • 2004, Lancaster: Aquazur,
  • 2004, Acqua di Parma: Iris Nobile (co-signed with Françoise Caron),
  • 2004, Emanuel Ungaro: Apparition (co-signed with Françoise Caron),
  • 2004, Van Cleef & Arpel: Summer and Autumn,
  • 2004, Yves Saint Laurent: Kouros Cologne Sport,
  • 2005, Christian Dior: Cologne Blanche
  • 2005, Christian Dior: Eau Noire,
  • 2005, Davidoff: Silver Shadow,
  • 2005, Guerlain: Rose Barbare,
  • 2005, Lancaster: Aquasun,
  • 2005, Jean-Paul Gaultier Gaultier Puissance2,
  • 2006, Ferragamo: F by Ferragamo,
  • 2006, Lanvin: Rumeur,
  • 2006, Chateau de Versailles, Re-creation of the scent of Queen Marie Antoinette,
  • 2007, Christian Lacroix: C’est la fête (co-signed with Jean Jacques),
  • 2007, Jean-Paul Gaultier: Fleur du Mâle,
  • 2007, Narciso Rodriguez: For Him,
  • 2007, Indult: Isvaraya,
  • 2007, Indult: Manakara,
  • 2007Indult: Thiota,
  • 2007, Juliette Has a Gun: Miss Charming,
  • 2007, Juliette Has a Gun: Lady Vengeance,
  • 2007, Emanuel Ungaro: Le Parfum,
  • 2007, Jean-Paul Gaultier: Fleur du Mâle,
  • 2008, Indult: pour Colette C16,
  • 2008, Jean-Paul Gaultier: Eau d’Amour,
  • 2008, Jean-Paul Gaultier: Ligne de beauté Monsieur (co-signed with Nathalie Le Cann),
  • 2008, Jean-Paul Gaultier: MaDame,
  • 2009, Maison Francis Kurkdjian: Aqua Universalis,
  • 2009, Maison Francis Kurkdjian: APOM femme,
  • 2009, Maison Francis Kurkdjian: APOM homme,
  • 2009, Maison Francis Kurkdjian: Cologne pour le matin,
  • 2009, Maison Francis Kurkdjian: Cologne pour le soir,
  • 2009, Maison Francis Kurkdjian: Lumière Noire femme,
  • 2009, Maison Francis Kurkdjian: Lumière Noire homme,
  • 2010, Maison Francis Kurkdjian: Absolue pour le matin,
  • 2010, Maison Francis Kurkdjian: Absolue pour le soir,
  • 2011, Elie Saab: Le Parfum,
  • 2011, Maison Francis Kurkdjian: Aqua Universalis forte,
  • 2012, Maison Francis Kurkdjian: OUD,
  • 2012, Maison Francis Kurkdjian: Amyris femme,
  • 2012, Elie Saab: Le Parfum, Eau de Toilette,
  • 2012, Maison Francis Kurkdjian: Amyris homme,
  • 2012, Maison Francis Kurkdjian: 754 for Bergdorf Goodman
  • 2013, Maison Francis Kurkdjian: OUD cashmere mood,
  • 2013, Maison Francis Kurkdjian: OUD silk mood,
  • 2013, Maison Francis Kurkdjian: OUD velvet mood,
  • 2013, Maison Francis Kurkdjian: Aqua Vitae,
  • 2013, Carven: Le Parfum,
  • 2015, Maison Francis Kurkdjian: Satin Mood,

 

We will hear a lot more of him in the future! I promess you! And I promess you also that I will follow this guy…

maison_francis_kurkdjian

5 rue d’Alger, Paris, France

Website and webshop: http://www.franciskardjian.com

gr.Jean Amr

Joop! Splash Summer Ticket

Joop! Splash Summer Ticket video

Joop! is launching a new masculine summer limited edition fragrance to its famous and successful scent Joop! Splash. Joop! Splash Summer Ticket will show up later this spring and will be an ideal scent and pleasant aura for hot summer days. Neither too fresh nor to intense, Joop! Splash Summer Ticket will suit modern and trendy men.

Top notes: Lemon, Coriander
Heart notes: Violet leaves, Marine accord
Base notes: Cedarwood, Labdamen

Joop! Splash Summer Ticket blends almost the same notes as the original yet enriched with a little bit more fresher accords. It opens with lemon and coriander along with heart notes made of violet leaf, Calypsone molecule that adds a salty yet aquatic fresh aroma. The base is composed of cedar wood and labdanum.

Joop! Splash Summer Ticket will be available as Eau de Toilette.

 

Joop! Splash Summer Ticket bottle

 

 

 

Get wet with Joop! Splash

Joop! Splash Summer Ticket visual

Joop! (Pronounced ‘yope’) is a German fashion and cosmetics brand founded by designer Wolfgang Joop in 1978. The designer capitalised the name and added the exclamation point to distinguish the brand from himself. Joop!. Showed its first ready to wear collection back in 1982, and added menswear to its line in 1985.

Splash, some like it fresh

Joop! is known especially for its prolific line of fragrances, beginning with the first scent, Joop! Femme, introduced in 1987. Popular Joop! Homme was introduced just two years later. Both became top sellers and helped Joop! evolve from a fashion company into a lifestyle company who today offers fashions, accessories, eyewear, fragrances and home goods.

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Now Joop! launched a new masculine fragrance, Joop! Splash to its famous range of perfumes. Joop! Splash will be an ideal scent and pleasant aura for hot summer days. Neither too fresh nor to intense, Joop! Splash will suit modern and trendy men.

Top notes: Coriander, Cassowary fruit
Heart notes: Cardamom, Salty sea notes
Base notes: Cedarwood, Labdanum

Created by Louise Tumer, The Joop! Splash man is described as a ‘sexy urban hipster’ a woody citrus, opening on top notes of wild Cassowary fruit and coriander, building to a heart of Cardamom and Calypsone molecule that adds a salty yet aquatic fresh aroma. The base is composed of cedar wood and labdanum.

Joop! Splash Summer Ticket visual3

Joop! Splash is nothing really special but – honestly – very pleasant and versatile. Fresh, easy to wear and excellent for a good springday or summerday. Longevity is outstanding for a summer fragrance. Its a vèry ‘safe’ fragrance.

After the hunky Clint Mauro for Joop Homme, fashion model Chad White is now making a Splash for Joop! Splash new fragrance. The advertising campaign was shot by Solve Sundsbo and cast by Andrew Weir. Watch the video below.

Joop! Splash is available in a glass flacon that is coloured in blue. Its unusual shape reminds of water flow. Splash is available as 75 and 115ml Eau de Toilette along with accompanying body care products like 115ml after shave, 200ml shower gel, 75ml fresh and cool deodorant stick.

 

 

 

 

Chad White makes a big splash for Joop!

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After the hunky Clint Mauro for Joop Homme, fashion model Chad White is now making a big Splash for Joop!’s new fragance Splash.

The Joop! Splash man is described as a ‘sexy urban hipster’ a woody citrus, opening on top notes of wild Cassowary fruit and coriander, building to a heart of calypsone and cardamom. Cedarwood and cistus dominate the base…

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Well I guess that means it smells good! Too bad I cannot actually smell the scent on Chad himself, I am sure that would make it even more special…

The advertising campaign was shot by Solve Sundsbo and cast by Andrew Weir. Soon more here on Yakymour and YakymourMen….