Ralph Lauren has released a Pride month capsule collection globally on Tuesday (May 21) featuring a rainbow polo pony.
American fashion house Ralph Lauren is celebrating the LGBTQ+ community with a Pride month capsule this season. The heritage label has reworked staples such as a polo shirt, T-shirt, hooded sweatshirt, cap and a tote bag with a rainbow flag-colored pony logo. The ‘Pride’ collection is unisex and features both adult and children sizes, which are all customizable in true Ralph Lauren fashion.
This Pride month is the 50th anniversary of the Stonewall riots of 1969, and the collection will raise money for the Stonewall Community Foundation, which supports a network of LGBT+ organisations. The fashion house will be donating 100% of the profits from the T-shirt and 50% from the four other pieces.
Ralph Lauren has a history of supporting the LGBT+ community. The brand has sponsored AIDS Walk New York since 1990 and has also partnered with organisations like the Elton John AIDS Foundation, amfAR, and Harvey Milk High School in New York. The brand featured a same-sex couple in an advert for the first time in March 2019.
The collection’s lookbook was shot by the American lesbian photographer Cass Bird, who is known for her editorials which challenge and explore societal norms on the ideals of femininity, masculinity and beauty.
Be anything you want to be. And be many things.
Ralph Lauren, fashion designer
The campaign was shot to spotlight various influential people in the community: free-skier, Olympic medalist, and activist Gus Kenworth; Houston Ballet dancer Harper watters; trans writer, comedian, and actress Patti Harrison; photographer and model Jocob Bixenman; trans actress Josie Totah: and Hetrick-Martin Institute graduate program members Evrisha, Tyriq, and Cory.
Take a look at Ralph Lauren’s Pride month capsule collection above and shop the selection on its website now. Come into the beautiful world of Ralph Lauren