Spanish fashion house meets Japanese artist Tomoko Kawao

Tomoko Kawao is a modern pioneer in the art of calligraphy, known for original works such as the Hitomoji series where she incorporates herself into the bold lettering. To mark Japan’s Kakizome tradition of writing new year’s resolutions in calligraphy, Tomoko has applied her iconic brushwork to the Loewe Anagram.

The final piece, which extends to over five meters, features a simple idiom ‘Un-Gai-So-Ten’ (Cloud / Outside / Blue / Sky) meaning: “A day will come when we see a clear sky again”. The piece will be exhibited at the Matsuya Ginza New Year pop-up from 6 January.


Come into the beautiful world of Loewe.