Yakymour previously highlighted that Karl Lagerfeld had far more up his sleeve than fashion design, when we reported that the creative genius is set to release perfumes for both men and women in March. Now we can reveal the advertising campaign as well as details of the fragrances themselves.
Two of Karl’s favourite models, Kati Neischer and Baptiste Giabiconi, have been used to front the campaign telling a story of desire, irresistible attraction, magnetism, sensuality, between a seductive rock-and-roll duo. A renowned photographer, Karl shot the campaign, which he imagined in black and white, himself.
In the photos, Kati and Baptiste are shown embracing, their torsos bare and bodies becoming one, with Kati clinging to Baptiste with hands wearing studded gloves, exactly like the ones that Karl is never seen without.
I love perfume. I have worked with fragrances in the past and I’m thrilled to be launching new ones again today. I love women’s fragrances and I love men’s fragrances. They make life more beautiful. Perfume is like fashion for the nose…
The scents are distinguished by the wake they leave behind, by their bottles, and by the images that embody them; with Karl’s signature being evident in the use only of high-quality raw materials, the use of black and white in the elegance of the design, the modernity of the metal used in the design, the aesthetic of the bottle’s body, and the fragrances’ attractiveness to men and women alike.
Karl is the edgiest designer in fashion and his two new fragrances echo this while conveying sophisticated elegance and classicism with a bold, modern twist.
Karl Lagerfeld Eau de Parfum for Women is an elegent green floral, the creation of perfumers Christine Nagel and Serge Majoullier. The fragrance thrives on contrasts, opening with a burst of fresh lemon, enhanced by a velvety peach before flourishing into a full bouquet of roses, immaculate magnolias, and plumeria. Karl Lagerfeld Eau de Parfum for Women takes a contemporary approach to traditional perfumes (another signature in Karl’s fashions) with the addition of musks and powerful, dark, ambery woody notes in the base.
Karl Lagerfeld Eau de Toilette for Men is a timeless, ultra modern aromatic, a creation of perfumer Jean-Christophe Hérault. Featuring lavender and mandarin zest enhanced by crispy apple and violet leaves Karl Lagerfeld Eau de Toilette for Men is alluring and sensual. The scent ends with the woody, spicy notes of sandalwood and an amber blend, giving the fragrance a vibrant and elegant feel.
The bottle’s aesthetic is both high-tech and classic. I think now is the right time for it. A touch of high tech and a touch of classic glass for an exquisitely-formed bottle.
Karl desired a perfume bottle that was a work of robust, streamlined art. The clear glass used for the women’s eau de parfum and the black glass bottle used for the men’s eau de toilette are both geometrically exact and feature Karl’s name stamped on the side in silver letters. This symmetry is only interrupted by graphic beveling at the base of the bottles. Like the collar of Karl’s favorite shirts, a large metal ring sits beneath the caps, which are engraved with the designer’s iconic silhouette. The etched steel ring is a nod to the brand’s accessories.
Unlike some modern scents Karl Lagerfeld Eau de Parfum for Women and Eau de Toilette for Men both have longevity and a scent that blooms as it warms to your skin, making it one of Yakymours Top 2014 New Launch Recommendations
Both fragrance come in three sizes. Karl Lagerfeld Eau de Parfum for Women as 85ml, 45ml and 25ml. Karl Lagerfeld Eau de Toilette for Men as 100ml, 50ml and 30ml.