The bear is back: Mochino gets playful with Toy 2

 

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Fashion designer Jeremy Scott, the creative director of Moschino is back with a fun, cartoonish and iconic fragrance. The Italian fashion house has extended its Toy line with a Toy 2 Eau de Parfum for women and two body care products. The innovative Toy line was launched in 2014 when Moschino presented a unisex fragrance which was packaged as a teddy bear.

Italian fashion house Moschino is back with a fun, cartoonish and iconic fragrance, Toy 2, a flanker to to the original Moschino Toy from 2014.

Its latest line presents a sculpted teddy-shaped Toy 2 Eau de Parfum spray in opaque glass flacons. The bottles feature bear head-shaped caps and gold collars. Packaging is designed to highlight the shape of its contents.

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THE ICONIC MOSCHINO TEDDY BEAR
FRAGRANCE IS BACK!
THE UNIQUE SECOND EDITION IS THIS TIME SCULPTED
IN GLASS REVEALING AN EXCLUSIVE FRAGRANCE.
TOY 2, THE NEW WOMEN’S FRAGRANCE
BY MOSCHINO.

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The Toy 2 fragrance opens on notes of mandarin and apple, with a heart of florals, including magnolia, jasmine, peony and white currant. Its base blends amber wood, sandalwood and musk.

Top notes: Magnolia, Mandarin, Apple
Heart notes: Peony, Jasmine, White currant
Base notes: Sandalwood, Amberwood, Musk

Mochino presents Toy 2 in opaque glass sculpted teddy-shaped Eau de Parfum spray flacons. The bottles feature bear head-shaped caps and gold collars. The packaging is designed to highlight the shape of its contents.

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Was it Kendall Jenner that carried an oversized Moschino Toy 2 flacon on the runway at the this week’s SS 2019 fashion show in Milan, supermodel and actress Devon Aoki is the face for the Toy 2 line. She posed for Steve Meisel with the over-sized teddy bear flacon for the ad of Toy 2.

Moschino Toy 2 is available as in three sizes: 30ml, 50 ml and 80ml. Eau de Parfum and matching body care products including a 200ml perfumed Bath & Shower Gel and perfumed Body Lotion.

 

 

 

 

 

Kendall, Gigi and Jourdan for Balmain x H&M

Balmain H&M

Balmain x H&M‘s campaign, featuring Hao Yun Xiang, Dudley O’Shaughnessy, Kendall Jenner, Gigi Hadid and Jourdan Dunn captured by fashion photographer Mario Sorrenti (Click photo’s to enlarge).

They are the perfect choice to star in the Balmain x H&M campaign.

Balmain’s Creative Director Olivier Rousteing.

Photographed by Mario Sorrenti, Kendall Jenner, Jourdan Dunn, Hao Yun Xiang, Dudley O’Shaughnessy and Gigi Hadid, all look like a billion dollars in the Balmain x H&M campaign. These 21st century supermodels are some of the most sought-after names in the industry right now, and Balmain’s Creative Director Olivier Rousteing is obviously thrilled about the casting:

“When you love the Balmain world, you love the models that are part of it too. Kendall, Gigi, Dudley, Jourdan and Hao Yun Xiang are my friends, and they are the perfect choice to star in the Balmain x H&M campaign.”

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

Male models Hao Yun Xiang and Dudley O’Shaughnessy also star in the print campaign, which is set in a futuristic urban subway system where each model leads their own crew, reflecting the different themes of the Balmain x H&M collection, designed by Balmain’s creative director Olivier Rousteing. Together the images represent the diversity, energy and attitude of Balmain x H&M, and the heart of the campaign – #HMBalmaination.

Balmain H&M

Balmain H&M

Balmain x H&M (Click photo’s to enlarge).

The Balmain x H&M collection includes womenswear, menswear and accessories, and will be available at selected H&M stores worldwide from 5 November, as well as on hm.com. I have some favorites already….

by.Jean Amr