The iconic Flower By Kenzo celebrates its 20th anniversary!

A best-seller by Kenzo Parfums since its launch in 2000, Flower By Kenzo eau de parfum is celebrating its 20th anniversary. To mark the occasion, the fragrance is decked out in a new bottle and a floral print box in tribute to its Japanese roots. The iconic fragrance remains unchanged.

Every cult fragrance has a story, and that of Flower By Kenzo eau de parfum has for two decades been intimately linked to the evocative power of a flower, the poppy, the symbol of a fragrance that embodies softness, simplicity and joy. Flower By Kenzo was conceived as a fusion between nature and the city.

This message has been expressed since the launch in ad campaigns that poetically stage fields of poppies that bloom freely in the heart of the city, as well as delicate red petals floating down from the sky…. The spots have been joined by festive events across the globe, heralding the concept behind a fragrance that has won over the world. Between 2001 and 2009, 1,385,000 poppies were sown in Singapore, Milan, Vienna, Mexico City, Dubai, London, Moscow and Johannesburg.

The original Serge Mansau flacon design for Kenzo’s fragrance was described as “A poppy has come to the city and embraced it. Erect in its slender, see-through bottle, the poppy has curved the glass, the way flowers can. It blossoms out in three steps, 30, 50 and 100 ml, each corresponding to a stage of the flower’s unfolding”.

To mark its 20th anniversary, Flower By Kenzo pays tribute to its Japanese roots. The sensual fragrance created by master perfumer Alberto Morillas retains its original identity, a subtle harmony of Bourbon vanilla, white musks, pink pepper, Bulgarian rose and Parma violet, enveloped in an enchanting new collector’s edition flacon designed by glass architect Serge Mansau, who passed away in February 2019.

The new Flower By Kenzo is inspired by the traditional Japanese Seijin No Hi ceremony, which takes place on the second Monday of January each year. Young women of the archipelago wear kimonos embellished with flowers to celebrate turning 20 and becoming adults. For its 20th anniversary, the iconic Eau de Parfum also dons its most beautiful furisode, a kimono with very long sleeves. The intense red flacon is crossed by a blue line, joined by colorful, floral motifs.

Kenzo Flower 20th Anniversary Limited Editio is available as 50ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Kenzo.

Flower by Kenzo Red

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Flower by Kenzo Red is a flanker to the original perfume Kenzo Flower, launched in 2000, and since then it has been updated with much more pure and aromatic notes. Kenzo Flower is an aromatic and intense fragrance. The new edition promises a lighter version, yet strong and quite intense.

Top notes: Mandarin, Citrus
Heart notes: Jasmine, Roses Frangipani
Base notes: White musk, wood notes

The red color always symbolizes romance, hot aroma, and pure love. The new perfume is like a sun kissing you on your forehead – it warms you and your feelings from the start of your day. It opens with fresh citrusy and mandarin notes along with floral accords of frangipani, roses, and jasmine calmed on a woody layer made of wood and white musk.


Flower by Kenzo Red Flacon

Flower by Kenzo Red preserves the same curved shape as if inspiring a growing flower, sealed in a transparent red color bottle. 

Flower by Kenzo Red is available as 50ml Eau de Toilette. 





Kenzo Flower In The Air

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This summer the Japanese iconic fashion label Kenzo launches Flower In The Air perfume. A flowery, lovely, aromatic perfume for most amazing, beautiful and daring women in the world composed of highly natural, long lasting ingredients. Kenzo Flower In The Air emanates a more lovely, earthy, fresh smell, as well as sweet and romantic.

Kenzo Flower In The Air video

Created by Alberto Morillas, Kenzo Flower In The Air is composed of fresh flowery notes of rose, magnolia, gardenia along with fruity accords of raspberry and pink pepper. The base sweetly yet freshly calms with sensual and elegant white musky notes. Flower In The Air by Kenzo comes in a massive transparent bottle with a crystal stopper hiding inside a beautiful red poppy flower.


This time the new flowery perfume comes in a new bottle design, yet as lovely and as inviting as the original perfume.

Kenzo Flower In The Air will be available as 30, 50 and 100ml Eau de Parfum.

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