Fendace is finally here – and now, we’re getting the chance to experience the lauded mashup collection between Fendi and Versace with a front row seat. To celebrate the collection’s official release, the houses have activated ten worldwide pop-up shops in Dubai, Kuwait, London, Los Angeles, New York City, Osaka, Paris, Shenyang, and Tokyo for Fendace fans to purchase the full collection.
The two Italian powerhouses combine their signature style codes in the Fendace collection. Fendi and Versace come together to create a collection that celebrates the legacy and symbols of both fashion houses. Signature silhouettes, expert craftsmanship, FF patterns and the iconic Medusa motifs are seamlessly combined in a showstopping selection of ready to wear and accessories.
It’s a swap rather than a collaboration and, most of all, it is done out of friendship. It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.
After months of increasing anticipation, the Italian labels have finally released Fendace – a collaboration swap that was debuted during Milan Fashion Week back in September. The partnership finds Versace chief creative officer Donatelle Versace teaming up with Fendi artistic director Kim Jones to create two separate collections that combine signature elements and time-honored codes from their fashion houses.
Fendace consists of the ‘Fendi by Versace’ range as well as ‘Versace by Fendi’, the latter of which was a joint effort between Jones and Silvia Venturini Fendi. The collections consist of ready-to-wear pieces, handbags, footwear, and accessories, which are presented in “an exchange of roles and brand codes”.
The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.
Fendi’s double F logo is paired with Versace’s Baroque print, the Fendi baguette is paired with a Versace Medusa emblem, and a selection of tees and hoodies feature co-branded graphic designs.
The labels showed off Fendace with a Steven Meisel-photographed campaign as well as a men’s and women’s visual directed by Alec Maxwell.
The world of Fendace comes to life, arriving in opulent colour and vibrant style to pop-up events across the world. From Paris and London to Los Angeles and Osaka, the Fendace pop-up experience takes the excitement of the moment global.
The Fendace collection is now available to purchase online at Versace and Fendi as well as in person at Fendace pop-up boutique locations:
Paris 44 Avenue Montaigne May 12 – June 12
London Harrods, 87-135 Brompton Road May 12 – 30
Dubai The Dubai Mall, Fashion Catwalk May 12 – 21
Kuwait Fendace Display, The Avenues, Ghazali St. Al Rai May 12 – 21
Los Angeles 323 N Rodeo Drive, CA May 12 – June 19
New York 90 Prince Street, SoHo, NY May 12 – June 19
Tokyo Isetan Shinjuku, Main Bldg. 3-14-1, Shinjuku-Ku May 12 – June 31
Osaka Umeda Hankyu Men’s 8-7 Kakudacho May 12 – May 17
Osaka Umeda Hankyu Women’s 8-7 Kakudacho May 12 – May 17
Shenyang Atrium, 1/F, Mix City, No. 288 Qingnian Street May 17 – May 29
Step into the magical world of Fendi Couture. Take a glimpse inside their showroom in Paris. Designed by Kim Jones and presented as part of the Paris Haute Couture Week, the collection draws inspiration from the historic codes of Rome and futuristic imagery, nodding to the past with refreshingly modern results.
Rome, for me, has so many layers to it. It’s such an ancient city. We’re always thinking of the past, present, and future of it. The idea of different times and that very spiritual side of Rome, which becomes almost celestial; almost spacey.
Created using a variety of time-honored techniques like beading, embroidery, and elaborate mother-of-pearl embellishments, the collection also experiments with new forms of craft, such as 3D trompe l’oeil prints and molded leather.
“The eternity of Rome, the spirituality of Rome, the celestial Rome”. Kim Jones reveals the inspiration behind the Fendi Couture Spring Summer 2022 Collection. Want to discover more? Come into the beautiful world of Fendi.
The job of artistic designer at Fendi has finally been filled. The storied Roman fashion house and fur specialist announced on Wednesday that the British fashion designer Kim Jones would replace Karl Lagerfeld, who died in February of last year, in the role.
Mr. Jones will be responsible for the haute couture, ready-to-wear and fur collections for women, Fendi said in a statement. He will also maintain his current position as artistic director of Dior Men in Paris. It is the second major designer move by Fendi’s owner, LVMH Louis Vuitton Moët Hennessy, the world’s largest luxury group by sales, since the coronavirus pandemic began, – the French company appointed Matthew Williams as Givenchy’s new designer in June.
As such, it reflects the luxury group’s commitment to forging ahead with its brands and buzzy designers, even as questions swirl around the future of fashion, shopping and the entire traditional show system. In a statement, LVMH’s chief executive, Bernard Arnault, called Mr. Jones ‘a great talent’, adding that he had proved his ability to adapt to the codes of assorted LVMH Maison’s ‘with great modernity and audacity’.
The hire represents a doubling down on a bet by LVMH that fur will continue to be a hallmark of luxury, at a time when it is increasingly being seen as an unethical relic of another era. And as the industry faces a reckoning on race and diversity, the hiring of a white man already in its employ at Dior for one of the most plum design titles in the business also could be seen as going against the trend of confronting fashion’s systemic racism, and LVMH’s stated commitments to tackling that.
The choice of Mr. Jones is the culmination of more than a year of discussions and apparent soul-searching by LVMH, which built Fendi into a billion-dollar brand. Fendi has been a core pillar of its fashion empire since it purchased an initial stake in the company from the Fendi family in a joint venture with Prada in 1999 (in 2001, LVMH became the brand’s sole owner).
Along with Silvia Venturini Fendi, the only family member still in the company, who will continue to design Fendi accessories and men’s wear once Mr. Jones arrives, Mr. Lagerfeld was integral to that growth. Over a 54-year tenure at Fendi, Mr. Lagerfeld created the concept of ‘fun fur’ when fur was seen as the stale province of the bourgeoisie. He held ‘haute fourrure’ shows on the couture calendar even as fur increasingly fell out of fashion. He and Ms. Fendi appeared on the catwalk together at the end of every women’s wear show.
Though it was often suggested that Ms. Fendi, who referred to Mr. Lagerfeld as a mentor, might assume sole creative ownership of the brand after his death, executives at LVMH were open about their belief in the benefit of two creative personalities sparking off each other. Along with Mr. Jones, another name thought to be in the running for the position was Maria Grazia Chiuri, artistic director of women’s wear at Dior.
Designer pairings can be a risk, given the egos that are sometimes involved. But along with Miuccia Prada’s recent decision to name Raf Simons as co-creative director of Prada, pairing Mr. Jones and Ms. Fendi may also signal a new approach to team-building in fashion. A fetishisation of the single visionary has more often been the norm, and several high-profile talents like Mr. Jones and Virgil Abloh have increasingly juggled multiple design responsibilities across top fashion houses. Fendi’s chief executive, Serge Brunschwig, called Mr. Jones “one of the most talented and relevant designers of today”.
I would like to profoundly thank Mr. Arnault, Mr. Brunschwig and Silvia Venturini Fendi for this incredible opportunity. Working across two such prestigious houses is a true honour as a designer and to be able to join the house of Fendi as well as continuing my work at Dior Men’s is a huge privilege.
After graduating from the London art-and-design school Central Saint Martins and one of the brightest stars on the luxury men’s wear scene, the London designer worked for several brands, from Iceberg to Mulberry. And while he’s best known for designing menswear for Louis Vuitton, Dior and his own brand, he’s scored many a female fan (including close friends Kate Moss, Naomi Campbell, Victoria Beckham and the Karadashians-Jenner). In fact, when he joined Dior Hommes, in 2018, there were rumours that he was going to lead all of the collections for the Parisian fashion house, including womenswear.
Before joining Dior Men he worked at Louis Vuitton as their men’s wear designer for seven years. At Vuitton, he brought his longstanding love and encyclopedic knowledge of luxe streetwear – athletic tech fabrics, big sneakers, oversize graphic T-shirts and elegant tracksuits, but also crocodile backpacks and cashmere baseball tops – to a superbrand that had been overly content to sell its male clientele little more than monogrammed leather cases, belts and wallets.
More recently, at Dior, his shows merging suiting with streetwear and reworking tailoring for a modern audience generated buzz beyond the men’s market. They have shown Mr. Jones to be more plugged in to the outside world than some of his industry peers.
In July, for example, a week after the brand was criticised for casting an all-white ensemble of models for its women’s wear couture presentation as Black Lives Matter protest raged worldwide, Mr. Jones featured only models of color in his spring 2021 collection. It was designed in collaboration with the acclaimed Ghanaian portait painter Amoako Boafo. In December, Mr. Jones was named designer of the year at the Fashion Awards in London.
He will be expected to bring some of that magic to Fendi. The brand has seen robust growth in recent years, fueled by its savvy leather accessories, fur designs and a burgeoning fan base in China and Southeast Asia.
“I look forward to taking the Fendi universe to the next level with Kim”, Ms. Fendi said. Though Fendi is planning to hold a physical show – for fall-winter 2021/22 – on Sept. 23 in front of a reduced audience during Milan Fashion Week, Mr. Jones’s debut collection is planned for February, the company said. We can’t wait. Come into the beautiful world of Fendi.