Paris Jackson Named Face of KVD Beauty with First-Ever Beauty Partnership

KVD Beauty launches Tattoo Pencil, born from the brand’s #1 liquid liner, now in an ultra-smooth gel pencil. Model, actress, singer, and musician Paris Jackson makes her beauty industry debut as the face of the new Tattoo Pencil Liner launch.

An accomplished actress and model, Paris Jackson has graced the cover of multiple national and international fashion magazines, a testament to her worldwide recognition. Daughter of a prodigal pop sensation, Jackson is an emerging musician herself, taking the industry by storm with her beautiful moody, vocal songs. Now with her first-ever beauty role as KVD Beauty’s latest brand ambassador, Jackson is expanding her wings with an entirely new and exciting endeavor.

As an artist, I was immediately drawn to KVD Beauty for their commitment to artistry and self-expression, both of which are huge parts of my personal identity. I also appreciate how the brand brings tattoos and cosmetics together in such a beautiful way. Paired with the fact that they’re 100% vegan and cruelty-free, this partnership with KVD Beauty feels truly organic and I cannot wait for all the exciting things to come.

Paris Jackson

“Paris exemplifies so much of what KVD Beauty stands for – kindness, discovery, and individuality, to name a few,” said Tara Loftis, KVD Beauty Global Vice President of Marketing and PR. “As graceful as she is beautiful, we are so excited to be partnering with such an inspiring, powerful woman as our new brand ambassador and the face of Tattoo Pencil Liner. We know this partnership will be a great success, and there’s no one we’d rather work with than Paris for this exciting journey”.

To bring this highly anticipated launch to life, Jackson’s artistry for this campaign shoot was spearheaded by KVD Beauty’s Global Veritas Artistry Ambassador Anthony Nguyen (@anthonyhnguyenmakeup), top celebrity makeup artist known for his endless creativity and showstopping looks. Inspired by the bold and graphic liner looks you can create with the pencil, the campaign was shot by celebrated photographer Tyrell Hampton and styled by Danyul Brown.

The new Tattoo Pencil Liner is a long-wear gel eyeliner featuring high-impact pigment with a bold matte finish, and glides on easily so you can line it, smudge it, or go graphic with your look. This versatile pencil is waterproof, transfer resistant, and fade resistant for all day wear on the lid or waterline.

Tattoo Pencil Liner was inspired by the two foundations of tattoo artistry: LINING, to easily create bold linework + SHADING, to let you quickly smudge it out. The formula sets fast and locks in place for all-day wear; simply apply on one eye at a time so you can set it and forget it.

Launching in 10 matte shades ranging from kit-essentials like TROOPER BLACK + brown to high-impact cobalt + purple, this collection gives you the tools to get artsy with your looks. Shades were inspired and named after historical pigments including Pyrolusite Brown (cool brown), Axinite Brown (warm brown), Magnetite Gray (smoke gray), Verdetta Green (deep emerald), Violet Hematite (antique violet), Diox Purple (bold amethyst), Madder Red (rust red), Azurite Blue (vibrant cobalt), Blue Ashes (intense sapphire) and the brand’s iconic Trooper Black (ultra-black).

Pro Tips:

  • LINE IT: Glide the pencil along the lash line and/or waterline. For a softer look, use a small, dense brush or your finger to gently smudge the line.
  • LIQUID SMOKE: Create a wing with Tattoo Liner in TROOPER BLACK on the upper lash line, then use a color Tattoo Pencil Liner shade to quickly smoke out your lower lash line and waterline for an undersmoke look.
  • TIGHTLINE: After lining with Tattoo Liner, use Tattoo Pencil Liner in TROOPER BLACK or PYROLUSITE BROWN to fill in any gaps in your upper waterline for a seamless look.

KVD Beauty is launching with 10 shades and will be available at in store and online at on April 11, 2022, and in-stores and online at Ulta Beauty on June 10, 2022. Come into the beautiful world of KVD Beauty.

KVD Beauty’s Viral Foundation Now Available as Concealer: Good Apple Lightweight Full-Coverage Concealer

On the heels of KVD Beauty’s iconic Good Apple Skin-Perfecting Foundation Balm’s viral launch, the brand turns the transformational formula into their latest innovation: NEW Good Apple Lightweight Full-Coverage Concealer. The latest addition to the brand’s robust complexion collection combines the same iconic lightweight full coverage with extreme long-wear staying power designed for all skin types.

This game-changing concealer is packed with ultra-concentrated InterLace Pigments that seamlessly spread over skin for crease-resistant coverage and maximum vibrancy. Infused with antioxidant-rich apple extract to nourish the delicate eye area and raspberry stem cells to help provide all-day hydration, Good Apple Lightweight Full-Coverage Concealer gives you skin like a juicy apple: smooth on the outside, hydrated on the inside. Send blemishes and dark circles packing with this buildable, blendable concealer that gives back to your skin with every application.

To bring this highly anticipated launch to life, the campaign shoot was spearheaded by KVD Beauty’s Global Creative Director of Artistry Nikki Wolff (@Nikki_Makeup), an industry mainstay best known for her eclectic, editorial makeup looks. Inspired by LA’s grungy nightlife to demonstrate the product’s long-wear staying power, campaign looks are both edgy and fresh, with a focus on juicy apple skin and coverage that feels light and lasts all night.

New KVD Beauty Good Apple Lightweight Full- Coverage Concealer in 32 shades

Shot by celebrated photographer Tyrell Hampton, KVD Beauty will not be retouching models’ skin in the campaign images, a gesture that not only supports the evolution of the industry and beauty standards, but also demonstrates Good Apple Lightweight Full-Coverage Concealer’s natural-looking full coverage. Models featured in the campaign include Sophie Floyd (@sophfloyd), wearing Good Apple Concealer in shade Medium 149, Daberechi Ukoha-Kalu (@daberechi) in shade Deep 179, Ruby Ward (@rubeswardd) in shade Light 009, and Thara Parambi ( in shade Tan 158.

The new Good Apple Lightweight Full-Coverage Concealer is housed within a sleek, gradient black tube. The vial cap was crafted from 70% post-consumer recycled materials, while the tube and box are fully recyclable—a testament to KVD Beauty’s ongoing dedication toward world-consciousness and choosing more and more sustainable packaging.

The concealer is equipped with a unique doe-foot applicator that mimics the fingertip for precision application and a soft-touch feel. Suited for all skin types, ranging from oily to dry, Good Apple Lightweight Full-Coverage Concealer is launching with 32 shades across light to deep. Thanks to the product’s brightening properties and diverse undertones, including yellow, pink, and copper, there’s a perfect highlighting shade for each skin tone family.

Choose your shade based on the coverage you want:

  • To hide blemishes, choose the shade that’s closest to your skin tone.
  • To wake up and highlight, choose a shade that’s 1–2 shades lighter than your skin tone.
  • To cancel purple/blue undertones, choose a shade with a yellow or golden undertone to balance.
  • To brighten discoloration, choose a shade with peach or copper undertone to color correct.

To optimize application for concealing:

  • Use the applicator to smoothly apply concealer under your eyes and anywhere you want more coverage.
  • Blend it out with a damp beauty sponge or small brush or tap it into skin with your finger.
  • Pro Tip: For boosted coverage when spot concealing, let the concealer sit on skin for 30 seconds before blending it out.

To optimize application for highlighting:

  •  Use a shade lighter than your skin tone to accent the high points of your face, like under eyes blended out to cheekbones, down the bridge of your nose, in the center of your forehead and chin.

KVD Beauty Good Apple Lightweight Full-Coverage Concealer ($28) is launching with 32 shades and will be available online at, and on February 1, 2022, and in-stores at Ulta and Sephora on February 4, 2022. Come into the beautiful world of KVD.