Since launching in 2017, La Bouche Rouge has been defining a new standard in pure, sustainable beauty as the French Clean Beauty Pioneer.
Concerned that the Cosmetics industry is the third largest environmental polluter, and that 83% of the World’s water is polluted with microplastics, La bouche rouge has decided to avoid the use of plastic from the product itself, to the formula and production processes.
Starting with the lipstick as its icon, the Paris-based makeup Maison has set out to unite French traditional craftsmanship, and eco-responsibility. In 2020 the Maison has grown its collection to a full sustainable and revolutionary make up line – clean, microplastic-free and refillable. The range was created through the prism of the Maison’s four main values: responsibility, sustainability, traceability and creativity.
As we embrace this new year, we remain just as committed to sustainability as we were at our inception. Through their continued use of clean formulas in eco-conceived, refillable, responsible cases, all of which will remain free from microplastics, La Bouche Rouge will forever be dedicated to responsible beauty.
La Bouche Rouge, Paris
Beauty for you and the planet. Refillable and Responsible. Come into the beautiful world of La Bouche Rouge, Paris.
Made of cedarwood and coming with a recyclable metal cap, La Bouche Rouge’s eyebrow pencils allow you to subtly intensify and sculpt your brows. Their formula contains 98% natural origin ingredients, including castor oil, squalane, and Vitamin E. They shape the gaze and are easy to apply, bringing definition to your brows.
La Bouche Rouge Eyebrow Pencils are available in four shades: blond, light brown, dark brown, and black at selected stores worldwide. Come into the beautiful world of La Bouche Rouge.
Refill your favourite balm with this allergen-free, vegan formula
Deliver a pucker of lightweight colour with La Bouche Rouge’s White Balm refill. Formulated from entirely vegan ingredients, it is enriched with styrax sap to react with the pH and natural chemistry of your lips, helping to enhance your natural lip shade over time. Simultaneously moisturising, softening and smoothing skin. Its formula is fragrance free and absolutely free from micro-plastics, each refill also comes with a vegan leather case, making this your next sustainable favourite.
It is sold in a hand-made leather case that can be refilled indefinitely. The case is magnetic, so it’s very easy to change the refill. If you don’t want to buy a case and just the refill, it’s also possible! The refill case is made of paper (not super durable and it can become dirty quite fast).
La Bouche Rouge products are availabe at selected stores worldwide. More about La Bouche Rouge, soon here on Yakymour. Come into the beautiful world of La Bouche Rouge Paris.
A French label founded in 2017 with the aim to combine luxury with sustainability, La Bouche Rouge is building upon its strong line of refillable lipsticks, expanding to more makeup products later this year. With the launch of a full collection featuring highlighters, eyeshadows and more, the maison is the first to introduce a complete makeup routine that avoids the use of microplastic.
The Red Serum is a revolutionary lip care, enriched with natural antioxidants and anti-aging active substances, and is fragrance free. The serum contains no beeswax or animal fats and is free from micro-plastic particles. A patented method is used to micronize the pigments, which are then added to a vegetable oil.
This gives the pigment a special radiance, the product is wonderfully to apply and wear and it bonds exceptionally well with the lips. The formulation is absolutely free from immuno-compromising substances such as parabens, silicones and mineral oils – this is critical, because studies show that used regularly, the wearer ingests an amount of product equivalent to three whole lipsticks per year.
The case is magnetic, so it’s very easy to change the refill. If you don’t want to buy a case and just the refill, it’s also possible! The refill case is made of paper (so not super durable and it can become dirty quite fast). If you want to use the refill, you have to take the tube out of the case (which feels a little weird, it looks like your lipstick is falling apart).
For the hand-made leather case, the brand chose to work with a French family owned tannery, which exists since 1842. La Bouche Rouge has chosen to work with this tannery in particular because the owners live on the production site and make sure to use tanning processes that respect the environment surrounding its village.
Recently, the brand has also introduced a customization service on its website, where you can design the color of your choice, which you can name at your convenience to have your own unique lipstick shade. The lipsticks are available in 3 finishes (sheer & balmy, satin and matte) and about twenty colors in the permanent collection.
Adding to La Bouche Rouge’s original line of recyclable lip products is Le Sérum Noir, a mascara that arrives in a container made of 100 percent recycled glass. The applicator brush avoids the use of microplastic and is instead made using castor bean oil, its shape providing thickness and volume to the lashes.
Meanwhile, the Le Khôl Noir eyeliner is a 98 percent natural formula with ingredients such as castor oil, squalane and Vitamin E, arriving in recyclable metal. The line of eye makeup options is finished off with a set of eyebrow care goods, featuring Le Crayon à Sourcil, an eyebrow pencil, and Le Sérum Sourcil, a brow serum.
The Universal Compact in Metal is a refillable case that houses products such as bronzer, highlighter and eyeshadow. Composed of 100 percent recyclable metal alloy and upcycled leather, the makeup case is infinitely refillable with all La Bouche Rouge products. Arriving in four shades including ‘Black’, ‘Red’, ‘Camel’ and ‘Chocolate’, the compact can also be personalized. Refillable powders for the container include the La Terre bronzing powder, La Lumière highlighter, and Les Ombres eyeshadows.
Scroll through the gallery above for a closer look. La Bouche Rouge’s Fall/Winter 2020 eco-friendly makeup collection is set to arrive at the end of August.
It’s estimated that the world throws away a total of one billion lipsticks each year. That’s not only an inconceivable amount of lippy, but it’s also tonnes upon tonnes of plastic waste added to the sobering crisis impacting our natural environment today.
Not to mention that most lipsticks also contain microplastics in order to achieve a smooth glide on the lips. The truth is, the beauty industry has had a long-term love affair with plastic, and it’s just too difficult to change that now. Or is it?
This Dreamy New Beauty Line Wants to Make the Planet a Better Place
Today, let’s talk about some refillable, eco-responsible luxury lipsticks with precious leather cases, and also a ‘clean’ formula! Founded in 2017 by Nicolas Gerlier, a former L’Oréal executive, La Bouche Rouge is a new super trendy makeup brand made in France.
Would you be surprised to hear that many cosmetics, no matter how tiny or massive the price tag, are made in the same factory’s? It’s true, and Nicolas Gerlier has set forth to break the mold with his new company La Bouche Rouge. The lipstick brand fuses Parisian luxury and environmental accountability, and is the first start-up aided by LVMH’s cosmetology research division.
No more plastic in beauty – change your red to change the world
The Red Serum is a revolutionary lip care, enriched with natural antioxidants and anti-aging active substances, and is fragrance free. The serum contains no beeswax or animal fats and is free from micro-plastic particles. A patented method is used to micronize the pigments, which are then added to a vegetable oil.
This gives the pigment a special radiance, the product is wonderfully to apply and wear and it bonds exceptionally well with the lips. The formulation is absolutely free from immuno-compromising substances such as parabens, silicones and mineral oils – this is critical, because studies show that used regularly, the wearer ingests an amount of product equivalent to three whole lipsticks per year.
A very special lipstick has grown out of the earnest endeavor to reduce plastic waste in the cosmetics industry. Its formula is absolutely free from micro-plastics. It is also sold in a hand-made leather case that can be refilled indefinitely. Did you know that the cosmetics industry is the third-largest source of plastic waste (after the automobile and fashion industries)? 82 % of all drinking water worldwide is also tainted.
The case is magnetic, so it’s very easy to change the refill. If you don’t want to buy a case and just the refill, it’s also possible! The refill case is made of paper (so not super durable and it can become dirty quite fast). If you want to use the refill, you have to take the tube out of the case. The lipsticks are available in 3 finishes (sheer & balmy, satin and matte) and about twenty colors in the permanent collection.
Handmade to be loved forever
The lipstick container from La Bouche Rouge celebrates the age-old artisanal craft of the tanneur. Handmade at the Tannery du Puy in the Auvergne, the stylish leather case is not only an especially stunning object. It can also be refilled and enjoyed for many years to come as it accompanies you on your way.
The lipstick case can be used for all eco-recharges in their lip collection. To compose your box, select your color refill, then choose your favorite leather case. Finally customize your leather case with your initials. Change color as you wish. What is precious will always remain.
This leather case also makes a small contribution to stemming the tide of environmental pollution caused by plastics. Because, as things stand now, over a billion plastic lipstick containers end up in landfill every year. It took four years of intensive research and a total of 423 trials to arrive at the perfect basis for La Bouche Rouge lipsticks.
What if a lipstick could be a socially responsible act
With its new sustainable lipstick project, La Bouche Rouge would like to sensitize consumers, encouraging them to rethink their purchasing behavior when it comes to cosmetic products, and to act more responsibly in general. For every lipstick sold, the Bouche Rouge donates the equivalent of 100 liters of drinking water to the Eau Vive Internationale association, in the Kara Eau programme for children in the Kemerida region and the village of Hilou in Togo, which has given 25 communities access to clean drinking water and works to improve hygienic conditions overall.
I am loving it! Explore the collection with your own eyes. It is worth it! More about La Bouche Rouge, soon here on Yakymour. Come into the beautiful world of La Bouche Rouge Paris.
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