LA MER Renewal Oil with Endless Possibilities

LA MER Renewal OilFrom LA MER: the new highly potent, multi-faceted elixir that is the Renewal Oil (Click photo to enlarge).

If you loved the wonderfully hydrating powers of La Mer’s signature Crème de la Mer, then you will love the brand new La Mer Renewal Oil, the brand’s first dual-phase oil that is designed to mimic the skin’s hydrolipidic structure of an emulsion of fat and water, with a overlying natural film of oil. Containing its legendary ingredient The Miracle Broth’s oils of eucalyptus and sesame as well as sea-sourced nutrients, treats the skin in a deeper way. The product is formulated for use on the face, but suitable for application on hair and body as well.

LA MER Renewal Oil Gold

Massage this nourishing formula into hair, cuticles and dry areas of the body as needed. With the Renewal Oil, your skin will be truly be transformed (Click photo to enlarge)

Cooler temps, indoor heating means dry skin for many people, women and men.  It has actually gotten ‘cold’ in here and I can already feel my skin changing. Oil formulas are a precious way to help heal dryness and skin with renewing, ageless benefits-resulting in a transformative, youthful and radiant glow.

Used daily, the Renewal Oil collagen production improves, visibly firming skin and helping softing the look of emerging lines and wrinkels. Day by day skin’s natural barrier becomes more resiliant, and it’s lifting and plumping the skin. Aromatic and soothing with the delicate scent of honeyed blossoms, the Renewal Oil is rich and nourishing and perfect for getting creative in beauty rituals. For women ànd for men!!

How to use, and some tips:

Versatility is key in this beauty product — Simply give the bottle a shake to activate the powerful bubbles of The Miracle Broth inside and you can layer it under makeup, use the new oil as a primer for your serum, use it as a primer, include it as a hydrating element in your night-time beauty regimen and even use it as a moisturiser on a daily basis. Or even add a few drops to your body lotion, handcreme or haircare.

Infused with the brand’s iconic Miracle Broth formula, the restorative powers of the Renewal Oil can be seen in just a slick.

by Jean Amr

Estee Lauder, the fabulous story!

Estee Lauder

The most beautiful face in the world? It is yours.

Estee Lauder

She shows us her passion for the beauty through this quote. It is the very famous Estee Lauder! This lovely lady has completely revolutionized the world of cosmetics in 1946.

Did you know that Estee Lauder was at the origin of the samples, serum, the first line treatments for men, the muses and many others things that seem so normal to us today, and was simply yet revolutionaries at the time? Touch the heart, the spirit and the face of every woman, such was the philosophy of Estée Lauder, this visionary woman who revolutionized the beauty industry.

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Estée Lauder at work (Click photo to enlarge).

With a journey like his, carved on the determination and the frenzy, there are what become a true legend. Zoom on Estée Lauder, quite surprisingly wife, saleswoman and marketeuse outstanding… and his eponymous line of cosmetics… to become an empire!

A true passionate of beauty! Estée Lauder, of his real name Josephine Esther Mentzer, born July 1, 1906 into a family of Czech-Hungarian Jewish immigrants has always been drawn by aesthetics. And to increase his drinking for this magnificent universe, from a young age she decided to join his uncle John Schötz – brother of his mother – who worked in the field of chemistry. His goal? Estée wanted at any price creating beauty products. His many years of work and research alongside his uncle marked the beginning of the beginning.

Even if his dream of becoming dermatologist failed, Estee was motivated to start something again. Between the hours spent in the laboratory and in the kitchen, she managed to concoct care for home-made skin for his family. And in 1946 with the help of her husband, Joseph, she designs a range consisting of a lotion, a cleansing oil and two creams.

Estee Lauder Private Collection Eau De Parfum

Estée Lauder Privat Collection 1970’s ad

And it is in her own hairdressing salon, called The House of Ash Blondes, she was doing his marketing. The women of the neighborhood came not only for hair care, but also to discover the labeled earnings Estée Lauder. While these ladies were ‘imprisoned’ in the heated helmet, Mrs. Lauder was personally and for free to beautify their face. Very quickly, the new toured the region and sales figures rose dramatically

To top it all, Estée gave samples of its new products to its customers. At times, she scratched a small piece of red lipstick, just to give it to the ladies so they can try it at home, and of course they came back immediately! Namely that the concept of the free gift for any purchase is actually inspired by Mrs.

It is with the help of her husband (design, manufacture…) Joseph Lauder, it managed to attract clients and proudly presented these first four products: Super Rich All – Purpose cream, cream Pack, Cleansing Oil and Skin Lotion. After the tour of New York, these products home made specially by the Lauder couple, gave life to a real cosmetic empire. And this empire is now one of the world leaders in the world of beauty!

 

Estee Lauder Serums Advanced Night Repair Synchronized Recovery Complex II

A true classic: Estee Lauder Advanced Night Repair Synchronized Recovery Complex II

To return to her love life, it is found that Estée was immediately charmed by Joseph Lauder. Real name Lauter, he decided to change it to Lauder before he married her in 1930. From this union was born their first child Leonard, three in later. In 1939, the couple divorced!

During their separation, Estée will be a meeting that will change his life, that of the wealthy Dutch industrialist Arnold Lewis Van Ameringen, who will become her lover (they will break apart because he refused to leave his wife but will remain very good friends) but also and above all ‘financial’ mentor. After their separation, she returned to New York to rebuild ties with Joseph. This is so in 1942 the couple remarried. A love that will last until the last breath of Joseph…

I wanted to see my name in lights, but I was willing to settle for my name on a jar.

Estée Lauder

The company began in 1946 when Estée Lauder and her husband Joseph Lauder began producing cosmetics in New York City. They first carried only four products: Cleansing Oil, Skin Lotion, Super Rich All purpose Creme, and Creme Pack. Two years later, in 1948 they established their first department store account with Saks Fith Avenue in New York.

In 1953, Lauder introduced her first fragrance, Youth Dew, a bath oil that doubled as a perfume. Instead of using French perfumes by the drop behind each ear, women began using Youth Dew by the bottle in their bath water. In the first year, it sold 50,000 bottles, and by 1984, the figure had jumped to 150 million. Lauder was a subject of a 1985 TV documentary, Estée Lauder: The Sweet Smell of Success. Explaining her success, she said, “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard”.

 

Estee Lauder Youth Dew Eau de Parfum

Estée Lauder Youth Dew Eau de Parfum (Click photo to enlarge).

They expanded the range and continued to sell their products in the United States. In 1960, the company started its first international account in the London department store Harrods. The following year it opened an office in Hong Kong.

In 1964, they started Aramis Inc., designed by Arame Yeranyan, with the fragrance named after Yeremes, a city in Armenia, producing fragrances and grooming products for men. In 1967, Estée Lauder herself was named one of ten Outstanding Women in Business in the United States by business and financial editors. This was followed by a Spirit of Achievement Award from the Albert Einstein College of Medicine at Yeshiva University in 1968. In that year, the company expanded again, opening Clinique Laboratories, Inc. Clinique was the first dermatologist guided (Dr. Norman Orentreich), allergy tested, fragrance-free cosmetic brand created by Estée Lauder.

Estée Lauder and her husband Joseph in 1972.

Estée Lauder and her husband Joseph in 1972

Estée Lauder’s Clinique brand became the first women’s cosmetic company to introduce a second line for men when, in 1976, they began a separate line called ‘Skin Supplies for Men’, which continues to be sold at Clinique counters worldwide. In 1981, the company’s products became available in the Soviet Union.

In October 1992, the BCA campaign was launched by Evelyn Lauder (Estée’s daughter in law) who co-created the ‘Pink Ribbon’ with SELF magazine as a symbol of breast health. Since then, millions of people globally have heard the message about the importance of breast health and early detection can save lives. The Estée Lauder Companies’ annual Breast Cancer Awareness campaign involves all of the 18 brands that make up the Estée Lauder Companies. They collectively represent The Breast Cancer Research Foundation’s first and largest corporate supporter. Estée’s daughter-in-law created BCRF’s signature pink ribbon. (Over $10 million were raised for the Breast Cancer Research Foundation between 1993 and summer 2003. Another $1 million were raised from their retail partners between July 2002 and summer 2003).

Since at least February 2001, Estée Lauder and its brands have been the target of a boycot campaign. The boycott has been led by pro-Palestinian activists who have targeted the corporation because of the pro-Israel activities of Ronald Lauder.

While Lauder’s son Ronald has been an outspoken conservative in most of his activities (including leadership of the World Jewish Congress), the Estée Lauder company has given most of its political contributions to liberal Democratic senatorial candidates in New York. Nevertheless, the company’s products, including Aramis, Prescriptives, Clinique, Aveda, DKNY, Tommy Hilfiger and Tony Burch toiletries products, have been targeted for boycott by pro-Palestinian activists, in opposition to Ronald Lauder’s support for the Likud party and his opposition to the establishment of a Palestinian state.

In June 2003, the San Francisco-based Queers Undermining Israëli Terrorism (QUIT) took up the boycott with their ‘Estée Slaughter’ campaign.

Estee Lauder Yasmin Aga Khan 2004_05_06

Estée Lauder and Princess Yasmin Aga Khan

At age 95, Estée Lauder died of cardiopulmonary arrest on April 24, 2004 at her home in Manhattan.

The company has had sometimes iconic spokesmodels, sometimes referred to simply as ‘faces’. Past ‘faces’ for Estée Lauder include Karen Graham (model), Bruce Boxleitner (actor), Shaun Casey (model), Willow Bay (television correspondent, editor, author, model). Pauline Porizkova (model), Elizabeth Hurley (actress and model), Anja Rubik (model), Carolyn Murphy (model) Hilary Rhonda (model), Liu Wen (model) and actress Gwyneth Paltrow.

As of 2010, Estée Lauder sold its products in department stores across the world and has a chain of freestanding retail outlets. On July 1, 2010, the company acquired Smashbox Beauty Cosmetics, Inc., a brand created in Smashbox Studios in Culver City, California by brothers Dean and Davis Factor (as in Max).

Estee Lauder Mad Men Collection 2012 Ad

Estee Lauder ‘Mad Men Collection’ 2012 Ad.

 

Estee Lauder Mad Men Collection 2012

The Mad Men Collection by Estee Lauder boasts vintage-inspired packaging much like the original Estee Lauder’s items of the ’60s

In 2012, the Company launched AERIN Beauty, a luxury lifestyle beauty and fragrance brand inspired by the signature style of its founder, Aerin Lauder.

In 2013, philanthropist and cosmetics tycoon Leonard Lauder donated a cubist art collection, worth $1 billion to the Metropolitan Museum of Art. The enormous gift, estimated to be worth $1 billion, includes 78 works by Picasso, Braque, Gris, and Leger, and ‘will transform the museum’. That may seem extravagant, but Lauder can afford it, Forbes estimates he’s worth $8.5 billion, due mainly to the cosmetics empire founded by his mother, the late Estée Lauder.

In 2014, the Company acquired two insider beauty brands, RODIN olio lusso, a skin care brand renowned for its ‘Luxury Face Oil’, and Le Labo, a fragrance and sensory lifestyle brand with an emphasis on craftsmanship.

 

Estee-Lauder-Re-Nutriv-Ultimate-Diamond-Transformative-Energy-Eye-Creme Gold

Estée Lauder Re-Nutriv Ultimate Diamond Transformative Energy Eye Crème

In 2015, the Company acquired Editions de Parfums Frédéric Malle, a fragrance brand dedicated to the art of perfumery, and GLAMGLOW, a Hollywood skin care brand that delivers camera-ready resultsl.

Tom Ford Fragrances Eau de Parfum

Tom Ford fragrances

Today, the Estée Lauder empire now owns 29 other big-name brands and reported sales of just over $9.7 billion to investors last year. Not that difficult with these brands: Aerin, Aramis, Aveda, Bobbi Brown, Bumble and Bumble, Clinique, Darphin, Donna Karan New York, DKNY, Editions de Parfums Frédèric Malle, Estée Lauder, Glamglow, Goodskin, Jo Malone London, Kiton, Lab Series, La Mer, Le Labo, M.A.C, Marni, Michael Kors, Ojon, Origins, Osiao, Prescriptives, RODIN olio lusso, Smashbox Cosmetics, Tommy Hilfinger, Tom Ford, Tory Burch, Ermenegildo Zegna.

And how the Lauders spend all that money is almost as interesting as the rags-to-riches story of how the daughter of two Hungarian Jewish immigrants left behind a beauty dynasty.

 

 

 

 

Support World Oceans Day with LA MER

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Hawaii, Lanai, School of Yellow Tangs (Zebrasoma flavescens) in the Hulupoe Bay Marine Preserve (photos: National Georgraphic Society, The Blue Project)

(Click photos to enlarge).

Dr. Max Huber, the founder of La Mer, recognised the value of the living ocean when he pioneered the use of sea kelp in the cream that renewed and restored the look of his skin.

Today, in a tribute to his legacy, the label that undoubtedly represents the supreme in skincare, continues to help support the natural habitat of this special sea plant by only using sea kelp that has been sustainably hand harvested.

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  “The ocean is an integral part of LA MER’s heritage, and we are committed to celebrating the beauty and bounty of the ocean throughout the year” said Sandra Main, Global Brand President of LA MER

(Click photo to enlarge).

With the sea at the core of La Mer‘s inspiration and products, the brand established its year-round philanthropic mission, Blue Heart, with the goal of helping raise awareness of the need to protect and explore the ocean.

Sea Turtle GIF

La Mer has donated over $2.6 million since 2008 to help promote ocean conservation efforts globally and for the third consecutive year, continues on its global partnership with the National Geographic Society, supporting its next generation of ocean explorers.

La Mer Ocean, 2015

To commemorate the World Oceans Day 2015, a 100ml jar of Crème de la Mer with a new limited-edition design will be available May through June 2015

(Click photo to enlarge).

Created in 1992 and made official by the United Nations in 2009, World Oceans Day takes place annually on June 8. TI serves as a time to recognise the importance of the sea as a vital ecosystemm and to take action to preserve its delicate habitats and wildlife.

BlueHeartProject_1stHero_20001503_updated

For the first time, the jar design will be inscribed with ‘Blue Heart’ to communicate the brand’s ongoing goal of supporting the protection of the blue heart of our planet, the ocean. But it’s not only the outside that counts… We are talking about one of the true miracles in a jar: Crème de la Mer. One of the best mosturizing, regeneraters on the markt today! With the power to transform, Crème de la Mer helps firm the look of skin, diminish the appearance of fine lines and visibly minimise pores. Skin looks virtually ageless. Even the driest complexions are renewed and rejuvenated.

Notice: How to use: Warm cream between fingers until it becomes translucent, then press gently into the skin.

by Jean Amr

La Mer Intensive Revitalizing Mask

la-mer-intensive-revitalizing-mask

Crème de la Mer’s new Intensive Revitalizing Mask is ‘The 8 Minute Miracle’ Mask that energizes, plumps and protects the skin.

As with The Crème, The Intensive Revitalizing Mask’s has a soothing application ritual, which uplifts the senses with Grapefruit, Geranium and other sensorial ingredients by breathing it in, then massaging onto clean skin and leaving the mask on for 8 minutes and finally dabbing away excess.

La Mer made this 8 minute video to watch as you countdown to revitalization:

Containing La Mer’s potent, renewing ‘Miracle Broth’ the mask immerses skin in the rejuvenating energies of the sea, instantly revitalizing, awakening and helping promote skin’s natural renewal.

A unique blend of active, moisture-rich ingredients, such as Elastic Kelp, drenches skin with skin-plumping hydration. The synergy in this ferment helps improve barrier strength as skin becomes softer and smoother to the touch, and appears healthier, more supple and resilient.

 

la_mer-intensive_revitalizing_mask

‘The Purifying Ferment’ is, according to the brand, a powerhouse ferment that helps neutralize free radicals and protect skin from the visible aging effects of fatigue, stress and pollution. Lime Tea Concentrate and Glacial Kelp, known for its extraordinary ability to survive in icy winter waters, help protect skin.

A calming daily application ritual soothes and uplifts the senses with aromas of grapefruit, mint, Helichrysum and other natural ingredients.

La Mer Intensive Revitalizing Mask is available from September.

Creme de la Creme La Mer by Boucheron

Boucheron La Mer

Only users of Crème de La Mer, will understand the magic in a pot of face cream. A regular jog of the cult face cream, will set you back £105 ($168). But there’s always something a little more exclusive for those who can afford it, isn’t it? Well, the makers of the magic cream launched this precious offering retailing at a astounding £12,500 ($20,000). Yes, for just a pot of cream, no face-lift on purchase.

But what makes it so expensive? Well, ‘sadly’ just its packaging! This special Crème de La Mer was designed by Maison Boucheron, the famous fine French jeweler. Keeping with Crème de La Mer oceanic theme, Boucheron chose mother-of-pearl for the precious case, going on to embellish the jar with their Clous de Paris motif (think about there famous rings!) in gold and a clear sea blue saffir cabochon. For a cream that was created by an aerospace physicist, the cream has a fan following including celebrities like Sienna Miller, Yasmin Le Bon, Kate Moss, Johnny Depp, Angelina Jolie and Jennifer Lopez. And what’s $20,000, if you could look like a star?

 

La-Mer-BoucheronDesigned to house the original, coveted Crème de La Mer Moisturizing Cream, this striking jar is a limited edition with only ten numbered pieces in the world. But maybe, maybe there is still one availble for you…..

 

 

 

 

 

La Mer’s next big launch, The Hydrating Facial

La Mer The Hydrating Facial

La Mer Introduces The Hydrating Facial, La Mer’s next big launch. If you like all things luxury, then head over to the La Mer counter to check out their latest product: it’s something that’s perfect for the winter, if you want to get rid of dry skin and prevent it altogether.

Dr. Max Huber’s legacy of healing and renewing the skin is celebrated once again with La Mer’s introduction of  The Hydrating Facial. The ultimate in moisturization, this two-zoned mask delivers superior hydration through a luxurious, sensorial, spa-like experience to reawaken the appearance of youth. In minutes, dry complexions are renewed, visibly transforming the skin. Skin is left hydrated, nourished, smoothed and conditioned with a resilient healthy glow, ready to receive the benefits of Crème de la Mer.

This luxurious mask is an infusion of pure, nurturing moisture. With the nutrient-rich Miracle Broth™, which lies at the heart of La Mer’s profound powers of transformation, dryness is instantly diminished, visible signs of aging reduced, skin appears smoothed, softened, firmed. Ultra-soft to the touch, this cotton mask comforts and conditions on contact for a renewed radiance. Even the driest complexions are revitalized and skin is visibly transformed.

How to use:

The Hydrating Facial is a cloth mask. The mask is soaked in a rich hydrating cream that’s not oily or greasy but that packs a punch when it comes to moisturizing skin.

La Mer The Hydrating Facial

Unfold the mask and apply upper zone mask to top half on clean skin. Gently smooth and press into place. Avoid direct contact with the eyes.

Next, apply lower zone mask, gently smoothing and pressing into place, overlapping at the cheekbones. Leave on for 8 – 10 minutes. Gently remove and pat remaining treatment over face and neck, allowing skin to fully absorb the extraordinary benefits. Then follow with your La Mer regimen.

Rest with mask on for 8 – 10 minutes, then remove and discard. Massage residual treatment gently into skin and follow with your La Mer regimen.