Discovered by Dr Paul Niehans, the caviar technology that catapulted La Prairie into its unparalleled status was first introduced into a skincare line in 1987. La Prairie’s Skin Caviar collection is something of a gold standard when it comes to effective anti-aging products – to this day, it remains the label’s most sought-after product. And yet, not even the iconic cream is immune to a little upgrade.
Today, the Swiss-based skincare brand will reintroduce the best-selling collection, this time reformulated with Caviar Premier, a moisturising cream that offers a unique dimension of sensorial indulgence paired with never-before-seen lifting and firming.
With it’s launch in 1987, La Prairie made the inconceivable choice of using Caviar Extract, drawn from the rich depths of the sea, to infuse skin with the very source of life. The Skin Caviar Collection continues to surprise after more than 30 years, evolving since its inception to consistently offer exceptional lifting and firming, combined with cutting-edge performance. With continued research and new technological advancements came Caviar Water, followed by Caviar Absolute. Now, a new era in caviar science ushers in Caviar Premier.
This year, La Prairie has once again astounded us with groundbreaking enhancements to the Skin Caviar Luxe Cream.
La Prairie’s breakthrough caviar science augments natural Caviar Extract with Caviar Mimetics. Adopting the Exclusive Cellular Complex that is famed for returning life and energy back to cells, a delicate dollop of this silky-smooth reincarnated cream will literally restore one’s youth. Caviar Premier is the powerful result of this formidable innovation. With Caviar Premier, caviar’s whole potential is harnessed for the first time, pushing the boundaries of performance.
La Prairie products combine the best in luxury skincare, delivering cosmetic benefits for healthy-looking, vibrant skin. After years of research that leverages its unparalleled caviar expertise, La Prairie reinvents caviar with a new incarnation: Skin Caviar Luxe Cream remastered with Caviar Premier, an innovative new blend of seven active ingredients designed to maximize the star ingredient’s full lifting and firming potential for its most effective skin-care results yet. Featuring a combination of both caviar extract and Caviar Mimetics, the remastered cream offers a groundbreaking formula that helps lift, firm and tighten the skin, ensuring that the features are better supported for a more toned and supple appearance.
The remastered Skin Caviar Luxe Cream is a true feast for the senses. It offers an exquisite moment of indulgence with the delicate gesture of the application. The iconic sensorial experience features a modern interpretation of Skin Caviar’s signature fragrance and a rich texture that glides on the skin smoothly, leaving it feeling exceptionally soft.
Available in two luxurious formulas – Skin Caviar Luxe Cream and Skin Caviar Luxe Cream Sheer – the cream’s rich texture is lightweight, yet intensely hydrating, making it every bit as indulgent as it is highly potent. Consider this evidence that some things really do get better with age.
Experience legendary lifting and firming in two indulgent textures – for the luxury of choice. Apply morning and evening after cleansing and toning. When a little extra nighttime indulgence is needed, use Skin Caviar Luxe Sleep Mask remastered with Caviar Premier. To ensure the purity of the cream is maintained, use the sleek spatula to swipe a small amount onto fingertips. Gently smooth over face, neck and décolleté with an outward and upward sweeping motion. For day, follow with Skin Caviar Concealer Foundation or Skin Caviar Essence-inFoundation SPF 25/PA+++ for complextion perfection.
As La Prairie continues to achieve new heights with its biotechnological research, applicability remains at the forefront of its concerns. The new and improved Skin Caviar Luxe Cream melds exquisitely under make-up, especially its dewy Essence-in-Foundation that leaves an everlasting seamless finish.
Enchanting both loyal and new clientele, La Prairie’s Skin Caviar Luxe Cream is righteously the ocean’s hidden gem.