L’Oréal-owned SkinCeuticals, CeraVe, and La Roche-Posay & Melanoma Research Alliance Launch Three-Year Partnership


At the start of Melanoma Awareness Month, L’Oréal-owned SkinCeuticals, CeraVe, and La Roche-Posay, the world leaders in dermocosmetics, and the Melanoma Research Alliance (MRA), the largest non-profit funder of melanoma research, announced today the start of a three-year partnership to raise awareness of melanoma and improve detection and treatment.

As part of this partnership, they have issued the L’Oréal Dermatological Beauty Brands-MRA Team Science Award to researchers at Stanford University’s School of Medicine who are studying how Artificial Intelligence (AI) within dermatologic practices can be used to improve melanoma detection.

As the global leader in dermocosmetics, L’Oréal is committed to the science of skin health. We are proud to partner with the Melanoma Research Alliance to help advance this crucial research in skin cancer prevention and detection using sophisticated AI technology. It is our hope that our work together will bring much needed attention to melanoma and the role of dermatologists serving on its front lines.

Marc Toulemonde, Group President of L’Oréal USA’s Active Cosmetics Division

Melanoma is the fifth most common cancer in the United States and is one of the most common cancers in young adults, especially young women. While treatments for advanced melanomas have improved significantly in the last decade, melanoma is still the deadliest of all skin cancers and this year an estimated 6,800 people will succumb to the disease. However, when caught early, melanoma is highly curable, making early detection efforts critical.

The award will support work being led by Dr. Roberto Novoa. The partnership is supporting research that will help highlight ideal use-cases and the unforeseen benefits or pitfalls of AI implementation in clinical practice and research with the potential to improve the early detection of melanoma when it is most treatable.

Dermatologists serve a critical role in the early detection of melanoma. This partnership with L’Oréal will help us better harness the power of new tools – like machine learning and artificial intelligence – needed to help dermatologists make an even bigger impact in the fight against melanoma.

Michael Kaplan, President & CEO MRA

In addition to funding the Team Science award, L’Oréal and MRA will also raise awareness of melanoma and the need for early detection by directing patients and consumers to the Skin Check Pledge microsite. By taking the pledge, users commit to learning what to look for, performing a monthly-self exam and seeing a dermatologist for an annual exam.

L’Oréal USA has been a longtime partner of the Melanoma Research Alliance. Since 2013, L’Oréal has granted $1.5 million to advance this important research.

Learn more or take the pledge at Cure Melanoma Skincheck.





La Roche-Posay Releases My Skin Track UV Wearable Technology



Better looking skin starts with healthy habits, and that’s why La Roche-Posay continues its commitment to skin and sun-safety research and innovation.

Consider that more people are diagnosed with skin cancer each year than all other cancers combined.

Back in 2016, the L’Oréal-owned brand introduced the first ever stretchable skin sensor to monitor UV exposure, My UV Patch. At the time, subsequent consumer studies showed a significant increase in sun-safe behaviors of those who used the patch (34% applying sunscreen more often, and 37% seeking shade more frequently).


Today, La Roche-Posay goes one step further and introduces My Skin Track UV, which is the first battery-free wearable electronic device to measure UV exposure! The innovative button-sized gadget is equipped with a super-precise sensor that measures individual UV levels. The connectable device is paired with a companion app (available only for iOS devices) that tracks the wearer’s exposure to known environmental hazards, such as pollution, pollen, and humidity, offering personalized tips and skincare recommendations regarding the health and safety of their skin! The app also calculates your max sun-stock, which is your own, personalized, maximum daily allowance of UV exposure, based on your skin tone and the UV index!

Created by L’Oreal’s leading skincare brand La Roche-Posay, the precise sensor measures individual UV levels, and the companion app also tracks exposure to pollution, pollen and humidity.

My Skin Track UV is designed to seamlessly integrate into daily lives and routines of its wearers, measuring both UVA and UVB exposure. The sensor is activated by the sun, and programmed to share information with the user’s smartphone via NFC. The app integrates with Apple HealthKit and provides instant status updates while storing up to three months of data.

Watch the video from La Roche-Posay

The waterproof sensor is 12mm wide and 6mm high, and has a wire clip that can be used to attach it to clothing and accessories. The My Skin Track UV is available exclusively at select Apple Stores and apple.com, and retails for $59.95.





A new member of the family, La Roche-Posay Introduces Hyalu B5 Eyes


Recommended by dermatologists worldwide, La Roche-Posay is the brand offering adjunctive therapy daily skincare products formulated with highly concentrated ingredients targeting every skin’s needs. Products are tested on sensitive skin. Its daily use products include formulations that are based on thermal spring water rich in selenium, a powerful antioxidant. Formulations are clinically proven for safety and efficacy that enhance overall treatment results and reduce related side effects that can improve consumer quality of life.

La Roche-Posay, that is widely regarded as the sensitive skin specialist, adds a new eye care product to its Hyalu B5 range.

The product line that made its official debut last year welcomes the Hyalu B5 Eyes, a cream that markets as the 1st dermatological anti-wrinkle solution that repairs and replumps the skin around – very – sensitive eyes. The new launch complements the Hyaluronic Acid Cream and Hyaluronic Acid Serum, two instantly moisturizing repairing and replumping solutions formulated with two different sized molecules of hyaluronic acid.


The same powerful duo, both fragmented and high molecular weight hyaluronic acid, is also used in the new formula to moisturize and replump the skin both at the surface and in depth. The line’s signature Vitamin B5, renowned for its shooting and repairing benefits, is added to stimulate the renewal of the skin, improve its resilience and resistance against environmental stressors.

Melting quickly into skin for a soothing effect, the cream helps to smooth out the appearance of fine lines and wrinkles while redefining and tightening the eye contour. Expect a brighter, plumper and younger-looking eye area.

La Roche-Posay Hyalu B5 Eyes comes with a promise of making fine lines and wrinkles less pronounced. This antiaging eye care refreshes thin and tired eye contour, so it looks fresher and more awakened. At the same time, the skin around eyes appears more uniform and feels moisturized, while the appearance of eye bags appears visibly reduced in only 4 weeks of regular use. For the best replumping repairing efficacy, use it in combination with Hyalu B5 Serum and Hyalu B5 Care.


How to use: Use Hyalu B5 Cream every morning and evening after cleansing and toning, as the third step of your daily skincare routine. For the best replumping restoring efficacy, use it with Hyalu B5 Serum and Hyalu B5 Cream. Or follow with a facial suncream that contains high daily broad-spectrum UVA/UVB protection

La Roche-Posay Hyalu B5 Eyes is available in a 15ml tube, and is available now. Come into the beautiful world of La Roch-Posay.





Pioneering sun protection

My UV Patch, L’Oréal sun protection revolution, has hit the market. Discover how they’ve been a suncare game-changer for 70 years.


If a few years ago someone had told you that some day a blue and white heart-shaped sticker 2.5 cm across would one day help protect you from UV rays, you’d probably have told them they’d been sitting in the sun too long.

Yet that day has arrived: this January the My UV Patch from La Roche-Posay, one of L’Oréal Group’s skin-care brands, was introduced at the Consumer Electronics Show (CES) in Las Vegas. Just half the thickness of a strand of hair , about 50 microns , this ultra-thin stretchable sensor contains photosensitive dyes that change colour depending on how much UV radiation it’s exposed to. Snap a picture of it using the accompanying app and it will tell you if you’ve been sitting in the sun too long (without implying that you’re crazy).


But back when the closest thing to a wearable device that could help limit your UV exposure was a pair of sunglasses, L’Oréal was already forging a path towards a bright and sunny future. In 1935, observing that sunkissed skin was now à la mode among French consumers, the group’s founder Eugène Schueller developed and launched Ambre Solaire: the world’ s first sun protection oil, the only tanning oil to contain a sun filter. It was soon a must-have product for French beach-goers enjoying their very first paid vacation in the summer of 1936.


From a protection oil to a wearable electronic patch… Could anyone have imagined that this would be the story of suncare? 80 years of innovation spearheaded by L’Oréal

L’Oréal unveils My UV Patch skin sensor — which measures sun exposure

L’Oréal is breaking into the wearable electronics game with a stretchable skin sensor that tells wearers exactly how much UV exposure they’re getting.


The My UV Patch from La Roche-Posay, one of L’Oréal Group’s skin-care brands, was unveiled Wednesday at the Consumer Electronics Show (CES) in Las Vegas by Guive Balooch, global vice president of L’Oréal Technology Incubator.

I won’t tell you there’s nothing on the market that measures UV. A number of bracelets and wristbands have come out, but I think the challenge is that they’re only on your wrist, and you can’t apply product on them.

Guive Balooch

It’s basically a very thin sticker, half the thickness of a strand of hair, so that ‘when you apply it, it becomes like a second skin. L’Oréal’s patch can be put anywhere on exposed skin and you can apply sunscreen over it. A heart on the sticker is made up of 16 different boxes that change color when exposed to UV rays. It works with a mobile app; when wearers are ready for a UV reading, they take a photo of the heart and upload it.


Of course, you could argue that a user could skip the app and simply look at the heart’s changing colors to get a sense of how much sun they’re getting, but Balooch says plugging the photo into the app gives readers an exact reading, plus it tells you when you’re getting the most UV exposure — maybe on your walk to work, or a mid-morning coffee run, for example. That way, you know when you need to be more vigilant about sun protection.

We give you information about your behavior and the idea is that this information will help you take preventative measures in the future

Guive Balooch

So he doesn’t expect people to wear the patch forever, just until they learn about their own UV exposure. The patch is disposable and can be worn for up to five days.


L’Oréal teamed up with PCH, a design engineering firm, to create the sensor, which is stretchable thanks to five super-thin layers.

The La Roche-Posay My UV Patch and the corresponding app are still in their beta phase, but L’Oréal plans to provide them for free to customers later this year.