Iconic French sports fashion house Lacoste presented a new edition within their L.12.12 perfume line: Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men.
Lacoste’s Iconic crocodile was founded in 1933 by René Lacoste and French Textile Manufacturer Andre Gillier. René Lacoste’s style of playing tennis has been likened to an alligator by many tennis commentators. His pressure play, effective attacks and resilient nature have made his style of play look like an alligator.
This is seen as an important reason why the brand’s logo identifies with the crocodile. Lacoste’s crocodile logo is seen as a status symbol and special attention is paid to the crocodile logo. The new L.12.12 Blanc Man Eau Fraiche is this iconic crocodile icon by the Maison and a perfume based on polo wear’s sense of comfort.
With the latest release, we can expect a lot of freshness, positive energy, and an optimistic blend of notes. Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette, a sparkling men’s fragrance, is released in an invigorating blast where the lemon zest blends with the powerful notes of ginger, lavender, and cedarwood. An explosion of vitality, providing an exhilarating comfort. Reinvent the rules of the game, free to move with assurance thanks to the unexpected lightness of this woody-aromatic scent.
Its transparent perfume flacon, its petit piqué engraving, and its embroidered crocodile are evocative of the iconic L.12.12 polo shirt created by René Lacoste. Revolutionizing the sportswear style, he redefined the codes combining elegance, confidence, and dynamism.
In echo to his free and audacious spirit, the L.12.12 Blanc Eau Fraîche allows everyone to reveal their masculinity with talent and singularity, laying style right on the skin, in the casual manner of a Lacoste polo. Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men. From the polo to the fragrance.
Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men is available in a 50 and 100ml flacon at selected stores worldwide. Come into the beautiful world of Lacoste.