Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette For Men

Iconic French sports fashion house Lacoste presented a new edition within their L.12.12 perfume line: Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men.

Lacoste’s Iconic crocodile was founded in 1933 by René Lacoste and French Textile Manufacturer Andre Gillier. René Lacoste’s style of playing tennis has been likened to an alligator by many tennis commentators. His pressure play, effective attacks and resilient nature have made his style of play look like an alligator.

This is seen as an important reason why the brand’s logo identifies with the crocodile. Lacoste’s crocodile logo is seen as a status symbol and special attention is paid to the crocodile logo. The new L.12.12 Blanc Man Eau Fraiche is this iconic crocodile icon by the Maison and a perfume based on polo wear’s sense of comfort.

With the latest release, we can expect a lot of freshness, positive energy, and an optimistic blend of notes. Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette, a sparkling men’s fragrance, is released in an invigorating blast where the lemon zest blends with the powerful notes of ginger, lavender, and cedarwood. An explosion of vitality, providing an exhilarating comfort. Reinvent the rules of the game, free to move with assurance thanks to the unexpected lightness of this woody-aromatic scent.

Its transparent perfume flacon, its petit piqué engraving, and its embroidered crocodile are evocative of the iconic L.12.12 polo shirt created by René Lacoste. Revolutionizing the sportswear style, he redefined the codes combining elegance, confidence, and dynamism.

In echo to his free and audacious spirit, the L.12.12 Blanc Eau Fraîche allows everyone to reveal their masculinity with talent and singularity, laying style right on the skin, in the casual manner of a Lacoste polo. Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men. From the polo to the fragrance.

Lacoste L.12.12 Blanc Eau Fraîche Eau de Toilette for Men is available in a 50 and 100ml flacon at selected stores worldwide. Come into the beautiful world of Lacoste.

Lacoste L’Homme

Lacoste L`Homme ad

Fashion house Lacoste launches a new masculine perfume L’Homme coming with the slogan ‘Life is a beautiful sport’. It is an elegant, yet sporty perfume designed to please those men who lead an active lifestyle.

Top notes: Mandarin, Sweet orange, Quince, Rhubarb leaf
Heart: Jasmine, Ginger, Almond, Black pepper
Base: Cedarwood, Akigalawood, Dry musk, Amber, Vanilla

Lacoste L’Homme is a woody/spicy and fruity perfume created by perfumer Michel Girard. It opens with fruity rhubarb notes along with spicy ginger and black pepper and citrusy orange, quince, and Mandarin – focusing on a layer of jasmine notes. The woody base calms with Agikalawood, cedar, musk, sweet vanilla and almonds notes. It is definitely a fusion of different notes to make this perfume smell and look unique.

Lacoste L`Homme ad bottlr.jpg

Lacoste L’Homme perfume is a modern and classic perfume fully designed to satisfy the Lacoste-Man.

Lacoste L’Homme is available as 50 and 100ml Eau de Toilette.



The photographers: Patrick Demarchelier

Patrick Demarchelier

Born near Paris in 1943 to a modest family, he spent his childhood in Le Havre with his mother and four brothers. For his seventeenth birthday, his stepfather bought him his first Eastman Kodak camera. Patrick Demarchelier learned how to develop film, retouch negatives and began shooting friends and weddings.

In 1975, he left Paris for New York to follow his girlfriend. He discovered fashion photograpy by working as a freelance photographer and learning and working with photographers such as Henri Cartier-Bresson, Terry King, and Jacgue Guilbert.

Patrick Demarchelier has lived in New York City since 1975. He is married to Mia and they have twins. Since the late 1970’s he has shot the covers for nearly every major fashion magazine including American, British and Paris Vogue. He has also shot covers for Rolling Stone, Life, Newsweek, Elle, Glamour and Mademoiselle. He has photographed many advertising campaigns, including Farrah Fawcett shampoo in 1978, the Brooke Shields doll in 1982, Lauren by Ralph Lauren, Cutty Sark, and a Calvin Klein ad with Talisa Soto and did iconic ad campaigns for Giorgio Armani, Celine, Chanel, Christian Dior, Gap, Gian Franco Ferré, Gianni Versace, Elizabeth Arden, Lancôme,  L’Oréal, Yves Saint Laurent, Revlon, TAG Heuer and Louis Vuitton. He was also the primary photographer for the book On Your Own, a beauty/lifestyle guide written for young women by Brooke Shields Since 1992 he has worked with Harper’s Bazaar, becoming its premier photographer.

Patrick Demarchelier was the first non-British photographer to click the British Royal Family.  In 1989 Patrick Demarchelier became, by request, Her Royal Highness Princess Diana’s official photographer. This relationship lasted until her untimely death in 1997. Patrick Demarchelier shot four beautiful covers of Diana for the British Vogue published in 1991, 1994 and 1997.

A photograph by Patrick Demarchelier of Princess Diana, published in the July 2007 issue of Vanity Fair.
A radiant Princess Diana in a rare portrait taken by photographer Patrick Demarchelier, 1990
Janet Jackson, Miami, 1993, Patrick Demarchelier
Janet Jackson by Patrick Demarchelier, 1993
Alaïa, bustier dress, couture Spring Summer 2003 © Patrick Demarchelier
Alaïa, bustier dress, couture Spring Summer 2003 by Patrick Demarchelier

In 2005, he was awarded the contract for the Pirelli calendar. Demarchelier is referenced in the 2006 film The Devil Wears Prada, when the ‘dragon lady’, Miranda Priestly (Meryl Streep), asks Andy (Anne Hathaway), on her very first day on the job, “Did Demarchelier confirm?”, leaving her utterly confused. The first assistant Emily calmly jumps into action and calls his office, replying, “I have Patrick!” He also appears in the documentary The September Issue which is about Anne Wintour and American Vogue.

He continues to be a force in fashion photography and has interestingly been referenced in The Devil Wears PradaSex and the City, and America’s Next Top Model.

In 2007, Christine Albanel, French Minister of Culture, honoured Demarchelier as an Officer in l’ordre des Arts et des Lettres (Order of Arts and Literature), the same year that he received the CFDA Founder’s Award in Honor of Eleanor Lambert.

Demarchelier also appeared in the film ‘The September Issue’ and can be glimpsed in ‘The Sex & the City movie’; he can be seen taking pictures during Carrie Bradshaw’s fashion shoot for Vogue magazine. He was featured prominently in the sixth episode of Cycle 15 of America’s Next Top Model. He was listed as one of the fifty best-dressed over 50s by the Guardian in March 2013.

Gisele Bündchen by Patrick Demarchelier for Vogue Australia January 2015.jpg
Gisele Bündchen by Patrick Demarchelier for Vogue Australia, January 2015
Gigi Hadid by Patrick Demarchelier for Vogue UK January 2016
Gigi Hadid by Patrick Demarchelier for Vogue UK, January 2016

Boucheron’s birthday present to Lacoste



Happy birthday! French Maison Lacoste turns 80! For its 80th anniversary, Lacoste has invited nine French houses to join the festivities. Inspired by the crocodile, every brand has created an exclusive gift, reflecting their affectionate respect for the brand’s universe. These unique objects are symbols of the craftsmanship, expertise and know-how of some of the greatest names in French luxury, like Baccarat, Bernardaud, Christofle, Goyard, Hermès, S.T. Dupont, and Boucheron….

What began 80 years ago as one product defined by a crocodile – the iconic polo – has evolved into a lifestyle. In celebration of Lacoste’s milestone anniversary, the brand has teamed up with the nobility of French heritage maisons to produce Maisons Françaises, a collection of nine notable objets – all commemorating the crocodile.

In 2018, Maison Boucheron will be celebrating 160 years of design and creation. Founded in 1858 by Frédéric Boucheron, it is the oldest jewelry Maison in Place Vendôme. Famous throughout the world for its bold, free style, Boucheron has conquered women’s hearts by offering ever more creative jewelry set with characterful stones.

For almost 160 years, Boucheron has been channeling its expertise into the materials it uses. Recognized as a great sculptor of gold, the Maison has always given priority to working this metal whose magnificence is revealed beneath the artisans’ hands. In the Serpent Bohème collection, the animal is not represented figuratively, but symbolically, making the work of the Maison’s goldsmiths all the more important.
To bring the material to life, the chasers push the metal into shape using hammers and chasing tools. In so doing, the jewelry itself comes to life.



For Lacoste’s 80th anniversary, Boucheron created two brooches inspired by the legendary crocodile. Our readers have seen them before here – together with the other ‘birthday items’ – but now I have some little more details of my favorite items of the collection I would like to share with you.

One made of emeralds and Ruby’s, and one of diamonds. They are a tribute to 80 years of unconventional chic, an extraordinary homage to Lacoste’s sense of innovation and excellence. These jewels are a modern interpretation of the Boucheron brooch René Lacoste gifted his wife, made by Boucheron.


The Boucheron brooches – plus the other Maisons Françaises notable objets, that includes crystalware, jewellery, sporting items, totes, and even eclairs – will be on display at Colette in Paris until June 15.

The selection from Boucheron, Christofle, Bernardaud, and S.T. Dupont will be available for order should you be interested in making one of the specialty items your own, while the Hermès, Goyard, Baccarat, and Veuve Clicquot, pieces will be kept in the Lacoste archives, hopefully appearing at the 80th-anniversary fete set for September.

Come into the beautiful worlds of Boucheron and Lacoste.






Lacoste + Maisons Francaises 80th Anniversary Collection



There are collaborations, and then there are collaborations that blow your mind. This, the Lacoste x Maisons Francaises collection, has certainly done that and more. In celebration of the French fashion house’s 80th anniversary, they invited 9 French houses (collectively known as Maisons Francaises), which created one-of-a-kind masterpieces for them, most of which will (sadly) never be sold to the public.

These unique objects are symbols of the craftsmanship, expertise and know-how of some of the greatest names in French luxury.

A common theme in all the precious pieces created for Lacoste features either the brand’s corporate hues, its iconic crocodile and/or a tribute to its heritage, which includes sporting apparel for tennis, golf and sailing.


Lacoste x S.T. Dupont gift set

Take S.T. Dupont’s purposely mysterious set in pristine white and lawn green for example, filled with a beautiful lighter Ligne 2, two candles, a notebook and two pens: Elysée and Classique, an ideal kit for any sportsman (or man for that matter).


Lacoste x Baccarat bowl

Maison Baccarat created a crystal vase inspired by the tennis and golf trophies that René Lacoste, his wife, daughter, and all of the Lacoste champions ever since, held high above their head. The design of this work of art is reminiscent of the prevalent shapes of the 1930s.

And then there’s the stunning crystal bowl from Baccarat, which reminds me of a deconstructed tennis ball. Last but not least, my third most favourite piece from the collaboration, this pair of Boucheron brooches in the shape of the crocodile that’s made up of diamonds and emeralds, fitting because René Lacoste once gifted his wife with a brooch from Boucheron.


Lacoste x Boucheron diamomd and emerald brooches

Maison Boucheron created two brooches inspired by the legendary crocodile. Made of diamonds and emeralds, these jewels are a modern interpretation of the Boucheron brooch René Lacoste gifted his wife.



Lacoste x Christofle sterling silver club

Maison Christofle pays tribute to Lacoste by producing a silver golf club.



Lacoste x Hermès tennis crocodile bag

Maison Hermès offers Lacoste a crocodile-skin tennis bag.



Lacoste x Goyard travel bag

The Maison Goyard travel bag with a crocodile and chevron-patterned monogram.



Lacoste x Bernardaud golf tees

René Lacoste married golf legend Simone Thion de la Chaume and Bernardaud presents 27 colourful golf tees inspired by the joyful palette of the Lacoste polo. Until the 1950s, the Lacoste polo was only produced in white, but today, about 60 colors are available every season.



Lacoste x Veuve Clicquot personalised Champagne 

The popping cork of champagne, on the night of the anniversary, should echo the noise of a golf ball dropping in the hole on a golf course. As such Veuve Clicquot manufactured a special trolley.


Lacoste x Fauchon chocolate eclairs

Fauchon celebrates Lacoste’s 80th with its signature pastry: the éclair. Flavours include green tea, almond, vanilla, and lemon and strawberry. The finishing touch is a marshmallow crocodile. I’m sure are as tasty as they look.

The selection from Christofle, Bernardaud, Boucheron, and S.T. Dupont will be available for order should you be interested in making one of the specialty items your own, while the Hermès, Goyard, Baccarat, and Veuve Clicquot pieces will be kept in the Lacoste archives, hopefully appearing at the 80th-anniversary fete set for September.

The collection, although unavailable to buy, will go on display from June 10 until June 15 at Colette in Paris. Check them out here via Lacoste.





Lacoste Eau de Lacoste

Lacoste Eau de Lacoste Banner

Sporty fashion house Lacoste presents a new delicate and fresh perfume for women, Eau de Lacoste. Eau de Lacoste by Lacoste is an ultra-feminine fragrance worthy of anyone’s desire thanks to its vibrant and mysterious aroma.

Lacoste Eau de Lacoste opens with a rich aroma made of white flowers, pineapple, mandarin and bergamot accords. The middle notes perfectly balance jasmine, orange blossom with pineapple blossom accords. The insinuating base melts on the skin with vanilla, vetiver, peru balsam and sandalwood notes.

Lacoste Eau de Lacoste Flacon

Eau de Lacoste by Lacoste is advertised by gorgeous actress Amy Adams. Eau de Lacoste comes in a round crystal bottle decorated with a stunning stopper inspiring an elegant and truly stylish accessory for most audacious women.

Eau de Lacoste by Lacoste will be available early next year as 30, 50 and 90ml Eau de Parfum.






Lacoste Eau de Lacoste L.12.12 Rouge Energetic

Lacoste Eau de Lacoste L.12.12 Rouge Red Video1

Famous fashion house Lacoste impresses its wearers with a new pleasant and incandescent fragrance Eau de Lacoste L.12.12 Rouge Energetic. Its intense red color and design perfectly associates with a burning  loving heart. Lacoste Eau de Lacoste L.12.12 Rouge Energetic is more about passion and refreshing emotions ideal for this cold season.

Lacoste Eau de Lacoste L.12.12 Rouge Energetic will revitalize men with vivacity, energy and masculine power. This spicy/woody fragrance opens with ginger, cardamom, black pepper, acacia wood, benzoin and rooibos tea.

Lacoste Eau de Lacoste L.12.12 Rouge Red Video

Lacoste Eau de Lacoste L.12.12 Rouge Energetic, an intense and refreshing fragrance, inspired by a warm summer evening feeling, will be available from early spring as 30 and 100 ml Eau de Toilette.

Enter a world of hearts, excitement and daring, tenderness and flirtation with Lacoste Eau de Lacoste L.12.12 Rouge Energetic.





Lacoste Challenge Re Fresh


French fashion house Lacoste launches the new version of Challenge for Men in a more refreshing and revitalizing composition. Lacoste Challenge Re Fresh is described as a spicy fragrance filled with energy, passion and confidence. It will capture the happiness and liveliness of a summer/fall day.

Lacoste Challenge Re Fresh opens with spicy yet fresh notes of cardamom and birch, combined with spices, patchouli and toly balsam. Challenge Re Fresh preserves the same bottle shape yet this time the cap is white. It as if says by itself that its softness and pureness is refreshing and deserves a try.


Lacoste Challenge Re Fresh is available in 30, 50 and 100 ml Eau de Toilette featuring a 75 ml deodorant stick and 150ml shower gel.