Dior 60 years in London, a celebration



In 1954, Monsieur Christian Dior attended a Dior fashion show at Harrod’s and even inaugurated Harrod’s Fashion Theatre. From March 16th to April 14th, Harrod’s pays tribute to the late legendary fashion designer. Not only will the Dior flags be flying at the renowned British luxury department store its windows, too, will be all decked up in all things Dior. As a homage to Britain’s cultural icons, the Dior windows will feature Royal Mail Post Boxes with a series of exclusive Limited Edition Dior products (that are also on sale at the Dior Pop-Up store in Harrod’s), telephone boxes implying a cut-out of Dior’s ‘New Look’ silhouette that Christian Dior invented in 1947, and even Royal Beefeaters teamed with ready-to-wear designs by Dior’s Creative Director, Raf Simons.

To celebrate 60 years of the arrival of Dior in London, the store organized a special exhibition that captures the essence of Christian Dior in the last six decades.

The fourth floor of Harrod’s has been transformed into the magical world of the French Maison. The moment you step into the venue, you’d find yourself on 30 Avenue Montaigne, also known as a Dior Headquarters where it all began. Take a stroll through Dior Wonderland into several rooms featuring 9 dazzling milestones in Dior’s history including Monsieur Dior’s sketches, a theatrical composition of 40 mini-Stockman mannequins that showcases the iconic looks of the Maison, the J’adore fragrance and even the Lady Dior handbag by different artists. Once you’re done with all that, head on over to Café Dior for the must-haves: the lobster club sandwich and Dior cupcakes.


Here are the Limited Edition items available exclusively at the Dior at Harrod’s Pop-Up store:

Dior at Harrods snow globe

Christian-Dior-Diorissimo-bag-in-Vert-Anglais-calfskinThe Diorissimo in Vert Anglais calfskin with a tartan-printed interior

Christian-Dior-Lady-Dior-bag-in-red-embroidered-tartanLady Dior bag in Red Embroidered Tartan

Christian-Dior-Lady-Dior-bag-in-red-lambskinLady Dior in Red Lambskin and Tartan detailed handles

Christian-Dior-Lady-Dior-blue-tartan-zipped-pouchLady Dior Blue Tartan Pouch

Christian-Dior-Lady-Dior-red-tartan-zipped-pouchLady Dior Red Tartan Pouch

Christian-Dior-Red-voyageur-lambskinLady Dior Red Voyageur Lambskin



Lady Dior Jewellery Case in Red Lambskin

Christian-Dior-Mise-en-Dior-necklaceMise en Dior Necklace



The Dior at Harrods Teddy Bear

Marigay McKee, chief merchant of Harrod’s on the collaboration: “We are thrilled to be partnering with Dior, one of our most successful global luxury brands, on such an exciting venture. Highlights of this excluisve initiative include a unique exhibition that takes you on a fascinating journey, unveiling intricate details of Dior’s rich heritage and a unique café concept offering a special menu created exclusively for this event. Our store’s famous façade will be transformed with show-stopping window displays across the whole length of the Brompton Road, inspired by Dior’s personal interpretation of London”.