Tiffany & Co unveil new campaign featuring Lady Gaga


Tiffany & Co x Lady Gaga

Two months after releasing a must-see video, Tiffany & Co. share their Lady Gaga-starred photoshoot…

American jeweller Tiffany & Co have launched a new visual campaign for their Tiffany HardWear collection. Continuing on from the promotional video, which debuted at the Superbowl 2017, the new ads – a juxtaposition of black and white images against those with a Tiffany blue backdrop – feature the brand’s latest brand ambassador Lady Gaga.

I love Tiffany HardWear because it’s different and elegant but it’s not what you would expect of elegance. That’s like me I think, I’m a bit different. To me, Tiffany is definitive and iconic, yet continues to push and evolve with the times.

Lady Gaga

Lady Gaga was a fitting muse for HardWear, Tiffany’s first new collection since Tiffany T in 2014. Where T was sleek and polished, HardWear is a bit edgier; each piece features chain links, padlocks, or tiny wrecking balls, originally inspired by a unisex bracelet Tiffany introduced in 1971.

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As well, the brand have also released a short behind-the-scenes video where Lady Gaga speaks about ‘the romance of jewellery’. Watch the video now…


Tiffany & Co unveil new campaign featuring Lady GagaThe beautiful Tiffany & Co HardWear Collection, availble in yellow and white gold, will be available at Tiffany & Co boutiques across the world on April 28






Tom Ford Unveils Spring Summer 2016 Campaign


The Seventies and disco soul are HOT! Donna Summer, Sylvester, Amii Stewart, Chic, Martha Wash, Jeanie Tracy, Jody Watley… And now, after hosting together the Golden Globes, Tom Ford has been the first to feature Lady Gaga on both runway and soundtrack as he debuted his Spring/Summer 2016 Womenswear collection in a video that was inspired by the Seventies music TV show ‘Soul Train’ starring Lady Gaga. The American fashion designer has just unveiled a complementing campaign for the same collection. Captured by Nick Knight in Los Angeles, the campaign channels all the energy of Ford’s debut runway film.

While many designers and labels are going places to unveil their new collections, Tom Ford dares to go against the tide of hosting physical runway shows. The American fashion designer has debuted his Spring/Summer 2016 Womenswear collection in a video starring Lady Gaga. He the first to feature Lady Gaga on both runway and soundtrack.

Music: Lady Gaga – ‘I Want Your Love’ (feat. Nile Rodgers), Produced by Rene Arsenault and Billy Mohler for Riot City (, mixed by Matty Green

Released in conjunction with Paris Fashion Week, the disco music video features Lady Gaga alongside models Mica Arga, Lexi Bolling, Kayla Scott, Xaio Wen Ju, Valery Kaufman, Aymeline Valade, Lida Fox, Lucky Blue Smith, Alex Dunstan, David Agbodji and Tarun Nijjer. Dancing to the music of Nile Rodgers, the models were captured in a film by Nick Knight.




I have always loved ‘Soul Train’, which used to be on TV in 70s, as it was much about the clothes as the music. I asked Nile Rodgers to collaborate on a new version of one of his greatest hits from that time, ‘I want your love’, and worked with Gaga to record the vocals.

Tom Ford





Tom Ford is also glad about the recent opening of a flagship in his hometown of Houston, his seventh directly operated unit in the U.S. after New York, Las Vegas, Beverly Hills, Chicago, Dallas and Miami. “Texas is my birthplace, so there is a special significance in opening my second flagship there,” said the designer.

The campaign has launched on Tom Ford website and is also set to break internationally in the March issues of publications including Vogue, Harper’s Bazaar, Elle, and Vanity Fair.


Lady Gaga announces her second perfume

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Pop star Lady Gaga is returning to the fragrance world. Gaga announced via her Facebook page that the new perfume – called Eau de Gaga – is “…For the adventurous woman and the man who loves her”.

The scent is said to be a woody, floral and citrus combination – created around the heart of white violet and containing hints of leather and lime. Givaudan’s perfumer Ursula Wandel helped to compose the new fragrance.

More about this exiting fragrance soon here on Yakymour…

Lady Gaga Reveals Fame Perfume

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Flamboyant singer Lady Gaga has finally revealed her much-awaited perfume, Fame. Lady Gaga Fame will hit the stores in September and is made in association with French Maison Coty. Fame is described to be an intense and truly famous fragrance on any wearer.

Lady Gaga Fame comes with a new composition structure named ‘push – pull technology’, where all the notes are mixed together without any hierarchy. Gaga designed it to accentuate different parts of each fragrance note at the same time making Fame Perfume not only look different but also smelling unusual yet formidable.

Lady Gaga Fame Banner Video

It is composed of dark accord, sensual accord and light accord. The dark accord offers poisonous flower Belladonna and incense along with sensual accord of honey drops, saffron and apricot. The light accord offers the nice smell of Sambac jasmine and tiger orchid. Lady Gaga Fame is the first ever black Eau de Parfum becoming invisible when spraying it on skin.

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It has an unusual, modern and stylish black with gold design that instantly attracts.

More about ths perfume soon here on Yakymour….

Lady Gaga Fame, watch the beautiful – almost10 minutes – short film by Steven Klein….