French maison Lancôme was founded in 1935 by Armand Petitejean, a former Coty employee. The company’s name was inspired by ruins of a castle, Le Château de Lancosme and the maison’s rose symbol was inspired by the roses that surround it. Lancôme orginated as a perfume company, launched that year five new womens fragrances in time for the 1935 World’s Fair in Brussels, Belgium: Bocages, Conquete, Kypre, Tendre Nuit and Tropiques. In 1964 Lancôme joined the L’Oréal famiy, after which many of of their classic best loved fragrances were created, including Climat (1967), Magic Noir (1978) and Trésor (1990).
Now Lancôme celebrates its eternal perfume Trésor. Created by perfume genius Sophia Grojsman it is appreciated by women around the world for 20 years. It is -still – one of the best selling and most popular perfumes in the world. Trésor is characterized by a scent of elegant rose, mugent and lilac, with a sparkle of peach and apricot blossom.
Lancôme Trésor, a timeless, precious fragrance.
Trésor opens with a flurry of Rose petals and Apricot blossom, illuminated by a halo of the pure, white notes of Peach. Lilly of the Valley, Vanilla, Heliotrope and Iris follow, casting their seductive spell. Fresh floral notes, luscious fruits and a exquisite powdery accord. Trésor is all this and more: a Rose with an Amber heart… the magic lies in its perfect initial harmony of mingled top and middle notes. Basenotes of Sandalwood and Musk guard this treasure, lingering on skin to leave a refined fragrant trail that is discrete, yet unforgettable.
Its bottle features an elegant design which nestles in your hands like a precious offering. Because love is a treasure, the Trésor fragrance ensures the woman wearing it is just as radiant and precious. Spray about 25 cm from your skin, focusing on the warmest areas of your body: pulse points on the wrists, under the earlobes, behind the knees, to intensify your fragrant wake!
This time, solar, intense and radiant actress Penélope Cruz has been chosen as the new Ambassador of Trésor. Lancôme Trésor is available as 30, 50 and 100ml Eau de Parfum.