Lancôme Advanced Génifique Serum new formula


From next month, Lancôme’s Advanced Génifique Serum will be available in a brand new formula, which is a product of 15 years in microbiome research. The launch of the new serum overlaps with the 10th anniversary of the bestselling original Advanced Génifique, which has sold over 25 million bottles around the world and has over 10,000 five-star reviews! Renowned for its ability to activate 10 key signs of youth, the serum has won more than 170 awards.

A face serum suitable for every woman: all ethnicities, ages, and every skin type – dry, combination/normal and oily.

Now is the time to innovate. According to Lancôme, the microbiome research is the future of skincare. The new formula relies on a groundbreaking discovery of an entire symbiotic living ecosystem of microorganisms in human skin. When the microbiome is balanced, the skin is able to protect itself from pathogenic organisms and environmental hazards. When it is disturbed, the skin’s natural defenses and regenerative qualities are also compromised.


The new Advanced Génifique Serum is formulated with seven prebiotic and probiotic fractions, including sugars, amino acids, and lipids that provide a vital source of nutrients for the good bacteria (prebiotics). It also contains three plant or biotech-based prebiotics: Mannose, α-Glucooligosaccharides and β-Fructooligosaccharides.

The formula specifically targets the microbiome, which is normally compromised by external aggressors, aging, and a stressful lifestyle. The patented self-loading dropper releases 30 million prebiotic and probiotic fractions with each application. The serum is weightless, it absorbs instantly, and delivers immediate results. A new holy grail. This new serum is a powerhouse: patented until 2039.

How tot use: Use it morning and evening after cleansing and before your favourite day and night cream for radiant, healthier-looking and smother skin.


Lancôme-Advanced-Génifique-Youth-Activating-Concentrate-04Lancôme’s new Advanced Génifique Serum drops at the end of the August. It will be available in three sizes 30, 50 and 75ml, at selected stores worldwide. Come into the beautiful world of Lancôme.





Lancôme Advanced Genifique Yeux



French Maison Lancome’s Advanced Génifique range, the powerful anti-aging collection designed to help reveal more luminous, radiant skin, welcomes two new products this spring. The famous Parisian beauty brand introduces the Advanced Génifique Youth Activating Eye Mask and reinvents its (Advanced) Génifique Eye Care. So if you’ve just pulled an all-nighter, Lancôme has a solution for you!

Lancôme Advanced Génifique Eye Care


Lancôme-Advance-Génifique-Eye-CareThe Advanced Génifique Eye Care is a completely new eye cream, specifically designed to target and diminish signs of fatigue around the eyes. The fresh cream-in-gel formula is infused with probiotic-derived extracts to reveal a smoother, more youthful looking skin. The composition is very much alike Lancôme’s coveted Advanced Génifique Serum, which also strengthens the skin and its defenses from external stress.

This powerful anti-ager strongly hydrates the skin to help correct roughness, diminish dark circles and illuminate the eye contour. At the same time, it gradually diminishes the look of fine lines, for a wide-awake, rested eyes.


Lancôme Advanced Génifique Youth Activating Eye Mask



Advanced Génifique Youth Activating Eye Mask, features the exclusive fusion of light-infusing serum, found within Lancôme’s Génifique Light Pearl eye serum and eye cream. The serum is combined with a breakthrough cellulose material, so it has a soft, fresh texture and delivers an instant, brightening result. The eye contour is moisturized and illuminated, so it looks fresh, rested, and visibly younger.

Come into the beautiful world of Lancôme.





The little black bottle of goodness : Lancome Advanced Genifique serum



From its latest All Stars campaign to its iconic status as the ultimate beauty product in every skin ritual, here’s why we love Lancôme’s Advanced Génifique.

When French Maison Lancôme released its first anti-aging serum that paved the way to scientific research in cosmetics, the Génifique flew off shelves so quickly that it soon became an emblem of their skincare line. With four bottles sold every minute, the serum became Advanced Génifique in 2013 with an optimised formula and self-loading dropper. Here are a few good reasons why it’s on our anti-aging products must-have list.


The empowering All Stars campaign behind this serum

With Hollywood starlets Penélope Cruz, Lupita Nyong’o (photo), Kate Winslet and Lilly Collins as the Maison’s newest ambassadresses, the campaign, shoot by Peter Lindbergh,  focuses on the ‘Aura of Youth’an intangible personal glow that emanates from within, transcending age and ethnicity. By advocating the beauty of being yourself, the campaign draws attention to Lancôme’s Advanced Génifique as a symbol of universal beauty beyond surface level.


The comprehensive scientific research on skin’s radiance

After analysing the outcome of the skin’s visible light, Lancôme found that the skin’s radiance and visible luminosity is a result of a complex relationship between light and the different skin tissue structures. Research has found that the backscattering of inner light decreases with age, playing a key role in the skin’s radiance.


What’s it’s secret?

The serum’s active ingredients include antioxidant vitamin C which is known to help improve your skin’s collagen production while minimising the look of pigmentation. It also contains bifida ferment lysate, a type of yeast, that also has antioxidant benefits; hydrating glycerin; skin-plumping hyaluronic acid and adenosine, a good anti-inflammatory.


Advanced Génifique’s effects on the skin

Expect an increase in your skin’s luminosity month by month after using this anti-aging serum, according to a study done on a group of 37 people for two months. With a lightweight, (very) fast-absorbing texture, the concentrate leaves your skin softened with a plumped sensation.



Lancôme Advanced Génifique Youth Activating Concentrate Serum is available in 50 and 70ml, at Lancome counters and selectedstore.

Come into the beautiful world of Lancôme.