Lancôme announces new global ambassador Emma Chamberlain

Photos: Andoni+Arantxa / Courtesy of Lancôme

French Maison Lancôme is thrilled to announce the appointment of a new face of the brand, the American Gen Zer, fashion icon, entrepreneur, and girl of the 21st century, Emma Chamberlain.

With her engaging personality and relaxed demeanor, Emma became a global sensation by establishing herself as one of the most popular fashion icons and effortlessly cool content creator. Shortly after launching her YouTube channel at the age of 16, Emma broke into social media stardom at a very fast pace. The success of her social content gaining traction came from Emma demonstrating an authentic version of herself, which made her stand out as a disruptor in the crowded content creator space. Chamberlain’s fans don’t only find her content entertaining and filled with humor, but rather comforting, feeling that they are not alone in their journey.

Since then, Emma won the People’s Choice award Pop Podcast category and was acknowledged by Forbes, making it on the ’30 under 30 – Social Media’ list in 2021. With her mannerisms, her unique video editing was largely imitated, shaping a new vlogging style, by keeping it real.

Bringing her modernity and edge to the French Maison of beauty, Emma says: “I have always had my own notion of beauty and didn’t project myself within the beauty industry because of the duality that I show, mixing comfort, with being nicely put together. Hence why, when Lancôme came to me, I felt so honored and excited that the brand understood and appreciated who I am”.

Joining the Lancôme stellar group of ambassadors, Emma will add her irresistible wit and singularity. Together with Lancôme, Emma will further spread the brand’s values of positive and powerful beauty to invite a whole generation to shine inside out.

I am proud to welcome Emma to the Lancôme family. Beside achieving so much at such an early age, Emma is adored by a generation for the perspectives that she shares. We can only appreciate her humor, and the authentic tone used to discuss meaningful topics.

Françoise Lehmann, Lancôme International President

Besides being a renown content creator who openly addresses the issues of her generation, Emma also got into the realm of business and created her own brand called ‘Chamberlain Coffee’ in 2020. Being the voice of a generation, Emma runs her own podcast ‘Anything Goes with Emma Chamberlain’ where she remains unfiltered. With a social media following of almost 30M, Emma has become one of the most influential, relatable and popular personalities. She is a role model for her generation who lives by her own convictions.

Starring in the first ever Lancôme web series

Launching on January 12th on Lancôme’s YouTube channel, the unprecedented web series, ‘How do you say beauty in French’, is full of surprises and sometimes ambushes, showing Emma’s fresh perspective and modern humor. Within the 4-episode series, Emma expresses her perspective on self-image and shares her vision of beauty, while she uncovers the world of skincare and makeup.

The series reflects a new approach for Lancôme to move towards more engaging content that is designed to create entertaining and meaningful discussions online. Emma is well-versed to discuss subjects that matter to the Gen Z, has an unparallel ability to connect with her audience and speaks their language. Emma is a culture-shaper and a trendsetter with whom the brand can produce the unexpected and connect with consumers on various social media platforms.

Watch now how Lancôme gave Emma the keys to their entire office, and be warned, she can do whatever she wants! Come into the beautiful world of Lancôme.

Lancôme L’Absolou Rouge Cream + Matte Lipstick Reformulation

Lancôme reformulated their popular L’Absolu Rouge Cream lipsticks, which feature new packaging along with an improved formula for more comfort and more hydratation.

L’Absolu Rouge Cream Lipstick

Lancôme’s newly renovated L’Absolu Rouge Cream Lipstick is enriched with 30% moisturizing rose balm and hyaluronic acid to provide lips with up to 18 hours of comfort and 8 hours of hydration. Each lipstick has an ultra-creamy texture which glides seamlessly over the lips and sets to a smudge resistant lip color with no bleeding into the lip line.

L’Absolu Rouge Matte Lipstick

Where luxury meets bold with our newly renovated formula. L’Absolu Rouge Matte Lipstick is the ultimate lipstick powered by pure pigments for a vibrant and matte finish. Our new formula is enriched with rose extracts and hyaluronic acid to provide lips with lasting moisture and comfort. Available in 10 beautiful shades, the petal shaped bullet allows for ease of application for intense bold color in one swipe. ​

Lancôme L’Absolu Rouge Cream Lipsticks are available at selected stores worldwide, in the black and golden packaging decorated with Lancome’s iconic engraving rose and the logo. Each lipstick is available at selected stores worldwide. Come into the beautiful world of Lancôme.

Lancôme La Vie est Belle L’Eau de Parfum Blanche

Today French Maison Lancôme presents La Vie est Belle L’Eau de Parfum Blanche. La Vie est Belle L’Eau de Parfum Blanche is announced as the cleanest interpretation within La Vie est Belle’s fragrance collection.

Lancôme celebrates the joy of living and rediscovered happiness through its new aspect of gourmet composition – the addition of pure musk.

Lancôme celebrates the joy of living and the life that is beautiful again, through the most greedy and enveloping facet of happiness. First Iris Musk, the Eau de Parfum Blanche envelops with a halo of musks and pure and creamy the emblematic signature of the perfume La Vie Est Belle, composed of the nobility of the Iris and a regressive gourmet accord. An explosion of purity with a luminous floral heart, sublimated by the carnal sweetness of musk. An addictive wake second skin effect.

Spray about 20 cm from your skin and choose particularly warm places in your body: inside the wrists, under the earlobe, behind the knees, to magnify your wake!

The most enveloping of smiles is encapsulated in the heart of the la Vie Est Belle flacon, adorned with a pearly and luminous white veil… A tribute to Julia Roberts’ iconic white and sparkling dress.

Lancôme La Vie est Belle L’Eau de Parfum Blanche comes in a 50ml flacon and is available as limited edition at selected stores worldwide. Come into the beautiful world of Lancôme.

Long-lasting perfection whenever you need it!

Long-lasting perfection whenever you need it! It’s silky texture applies seamlessly and blends effortlessly onto skin. Complexion looks flawless with this innovative powder-cream makeup foundation that lasts up to 24 hours. Lancôme Teint Idole Ultra Wear Stick is a lightweight foundation with a comforting formula that glides smoothly over skin to cover imperfections, resulting in a ‘second-skin’ makeup look and an all day color wear.

New sleek, portable and ultra-expert packaging with a built-in kabuki foundation brush for application, contouring and blending. Use Teint Idole Ultra Wear Stick as a foundation, concealer or to highlight and contour, with medium to full coverage.

The Lancôme Teint Idole Ultra Wear Stick is available at selected stores worldwide. Come into the beautiful world of Lancôme.

Fragrance of love Lancôme Idôle Edition Limitée

Love is ours. Together, we are unstoppable. The classic Idôle smell you love adorned in a beautiful limited edition flacon.

To celebrate Valentine’s Day, Lancôme launches a limited edition flacon of its latest pillar fragrance of the French Maison, Idôle, that won over its audience with the new concept of a tiny flacon and a modern composition that gathers musky, floral, and chypre accords. 

A lot is said about the Idôle flacon. The flacon, designed by architect and industrial designer Chafik Gasmi, is the fitting tribute to the industry’s technical advances and innovations. The Idôle flacon being arguably one of the slimmest in the world at just 15mm thick. The same flacon is now decorated with shiny rose gold letters sharing the important message of love, encouragement, communion, and determination to the future goals in front of all of us.

Three women perfumers from three continents – Adriana Medina-Beaz, Nadege le Garlantezec and Shyamala Maisondue – have joined forces to create this unique fragrance of rose, jasmine, and chypre. Together, they created a universal fragrance. Idôle Limited Edition repeats the same formula of the original edition from 2019. The fragrance is described as clean and luminous, with ingredients from a sustainable sector.

Top: pear and bergamot
Heart: Turkish rose, May rose, Indian jasmine
Base: chypre accord, white musk, vanilla

Championing the power of love, Lancôme’s Idôle Eau de Parfum inspires you to be just that – your own idol. Marrying fresh top notes of pear and bergamot with the sensual and feminine rose that sits at the heart of the fragrance, the scent is at once romantic and full of life. Petals are blended with musk for a sophisticated chypre accord that envelops the skin in a lingering blanket of confidence.

Lancôme Idôle Edition Limitée is available in a limited number as 50ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Lancôme.

Lancôme La Vie Est Belle Soleil Cristal

French Maison Lancôme has expanded its La Vie Et Belle Collection with a new edition that will surely attract the attention of many fans of this popular line. Although it comes as this year’s flanker of the original, it seems to me that this new creation will arouse the desire of many others who have not favored the La Vie Est Belle line so far. The composition is different, a little less sweet, and more exotic and subtly powdery.

The radiance of the sun has been captured within Lancôme’s newest launch of 2021. La Vie Est Belle Soleil Cristal truly welcomes in the Spring/Summer season; a dazzling, solar energy, illuminating happiness. 

Lancôme La Vie Est Belle Soleil Cristal will offer juicy notes of mandarin oil and its solar sweetness mixed with bergamot and bright pink pepper in the opening. The goal is to emphasize the tropical flowers of ylang-ylang in the heart, which is embraced within white jasmine and orange blossoms, sprinkled with a delicate powdery veil. A flirtation  between fine elegance and mild exoticism is achieved by adding a blend of vanilla and coconut at the base, deepened by the warmth and earthy shade of patchouli.

Housed in the iconic La Vie Est Belle flacon, in you hand, the La Vie Est Belle Soleil Cristal perfume flacon reveals its infinite holographic shades, like a crystal enchanted by the light that passes through it. From its warm golden heart to the tip of its iridescent wings, light radiates from the perfume flacon like a halo of happiness. The flacon is a physical depiction of the name, Soleil Cristal.  

Lancôme La Vie Est Belle Soleil Cristal is available as 50 and 100ml Eau de Parfum at selected stores worldwide. Come into the beautiful world of Lancôme.

Special Lancôme La Vie Est Belle Collector Edition


This year, French Maison Lancôme is presenting a special collector edition of their bestseller La Vie Est Belle Eau de Parfum from 2012, the fruity – floral – gourmand composed by perfumers Oliver Polge, Anne Flipo and Dominique Ropion. Lancôme La Vie Est Belle leaves a sensual and feminine impression, as a modern gourmand; intense and addictive. The perfume, embodied by Julia Roberts, is a fragrant homage to the beauty and joy of life.

Top notes: pear, black currant
Middle notes: iris Palida, orange blossom, absolute jasmine Sambac
Base notes: patchouli, praline, tonka beans, vanilla

La Vie Est Belle’s composition opens up juicy, fruity, in an overture to the rich floral heart of iris Pallida, absolute jasmine Sambac, and sparkling orange blossom, layered on a warm and comfortable gourmand bed of pralines, vanilla, tonka beans and patchouli.

3614272916609_La-Vie-Est-Belle-Mothers-Day-Collector-50ml-minThe iconic flacon remains the same, while the light pink organza bow is much bigger and more romantic. The La Vie Est Belle Collector Edition is available as a 50ml Eau de Parfum in limited amount.

Lancôme La Vie Est Belle is available at Lancôme counters and selected stores worldwide. Come into the beautiful world of Lancôme.




Lancôme La Vie Est Belle Intensément


Happiness is a vibration that lives within all of us. It’s fleeting, but intense. Quick, but strong. It’s here and now. Beating inside the new Eau de Parfum La Vie Est Belle Intensément. Live to the fullest here and now. Feel the happiness urgency in every moment.

La Vie est Belle Intensément comes in a new vibrant look, favoring ‘red notes’ that create a passionate effect. The first Intense Red-Iris-Vanilla Accord exclusively created for Lancôme by one of France’s leading perfumers, in an iconic perfume bottle.


Top notes: Bergamot, Rasberry, Pink pepper
Middle notes: Jasmine sambac absolute, Orange blossom absolute, Heliotrope
Base notes: Red iris, Vanilla, patchouli, Sandalwood, Benzoin


The latest Lancôme creation La Vie Est Belle Intenséments a Oriental Floral fragrance. It  borrows some of the notes of the successful pillar but combines them in a new, surprising way. The opening is created with bergamot, vibrant pink pepper and delicately sweet raspberries, leading us to powerful and sensuala floral heart combined of jasmine sambac absolute and the absolute of orange blossoms, softened by the vanilla like aromas of heliotrope. The base combines red iris with sensual vanilla, patchouli, sandalwood and benzoin.

Designed by George Delhome, the flacon of La Vie Est Belle Intensément borrows the shape of its predecessors, with a darker pink color than the previous editions, and the same nuance of a bow decorating the neck of the flacon.


Like all earlier editions, Lancôme La Vie Est Belle Intensément is still advertised by actress Julia Roberts, who is wearing a tulle pink dress in the newest advertisement.

Lancôme La Vie Est Belle Intensémentis comes as a 30, 50 and 100ml Eau de Parfum Intense, and is available at selected stores wordwide. Come into the beautiful world of Lancôme.


Iconic Ô de Lancôme




French Maison Lancôme was founded in 1935 by Armand Petitjean, a former coty employee. The company’s name was inspired by the ruins of a castle, Le Chateau de Lacosme, and the Maison’s rose symbol was inspired by the roses that surround it.

Lancôme orginated as a perfume compagny, launching five fragrances – Bocages, Conquete, Kypre, Tendre Nuit, and Tropiques – in time for the 1935 World’s Fair in Brussels, Belgium. The company later expanded its offerings to include cosmetics and skincare products. Lancôme joined the L’Oréal family in 1964, after which many of their classic and best loved fragrances were created, including Climat (1967), Ô de Lancome (1969), Sikkim (1971), Magie Noire (1978), Trésor (1990), Poême (1995), Miracle (2000), and La Vie est Belle (2012).


All beautiful and now iconic fragrances. Ô de Lancome is as modern as it was launched fifty years ago. Experience the freshness with Lancôme’s sensual fragrance, Ô de Lancôme. A cool and invigorating scent, the deliciously spontaneous and natural Eau de Toilette is the essence of lightness and exhilaration.

A refreshing moment of escape and connection with nature.

Created by Robert Gannon, Ô de Lancôme is appropaite for summer mood during whole year it is full of sunbeams and refreshing notes. The dynamic citrusy aromas of lemon, tangerine, bergamot, and petit grain blends with fresh flowers, such as honeysuckle, jasmine and lily-of-the-valley. The heart is bitter and aromatic, composed of rosemary and basil. The sharp base note consists of vetiver, oak moss, amber gris and musk

Top Notes: Citrus and Floral (Lemon, Mandarin, and Bergamot)
Heart Notes: Jasmine, Honeysuckle and Green Aromatics (Basil, Rosemary and Coriander)
Base Notes: Oak Moss, Musk, Amber Gris, Vetiver

Honeysuckle is native to China. This delicate shrub produces small, white jasmine-scented flowers that bloom in late winter or spring. It delivers a sweetly floral scent with jasmine, orange, herbal and honey notes.

Ô-de-Lancôme-Flacon-GIF-minDecorated with Lancômes famous rose symbol, the flacon of Ô de Lancome captures the energy of running water caught and perpetuated in glass.

Okay, so we know this is a female fragrance but we don’t care! Its suitable for unisex wear in our opinion. Ideal if you fancy a citrus scent that’s going to be different. Ô de Lancome is available as 30, 75, 100 and 200ml Eau de Toilette at selected stores worldwide. Come into the beautiful world of Lancôme.





Lancôme Advanced Génifique Serum new formula


From next month, Lancôme’s Advanced Génifique Serum will be available in a brand new formula, which is a product of 15 years in microbiome research. The launch of the new serum overlaps with the 10th anniversary of the bestselling original Advanced Génifique, which has sold over 25 million bottles around the world and has over 10,000 five-star reviews! Renowned for its ability to activate 10 key signs of youth, the serum has won more than 170 awards.

A face serum suitable for every woman: all ethnicities, ages, and every skin type – dry, combination/normal and oily.

Now is the time to innovate. According to Lancôme, the microbiome research is the future of skincare. The new formula relies on a groundbreaking discovery of an entire symbiotic living ecosystem of microorganisms in human skin. When the microbiome is balanced, the skin is able to protect itself from pathogenic organisms and environmental hazards. When it is disturbed, the skin’s natural defenses and regenerative qualities are also compromised.


The new Advanced Génifique Serum is formulated with seven prebiotic and probiotic fractions, including sugars, amino acids, and lipids that provide a vital source of nutrients for the good bacteria (prebiotics). It also contains three plant or biotech-based prebiotics: Mannose, α-Glucooligosaccharides and β-Fructooligosaccharides.

The formula specifically targets the microbiome, which is normally compromised by external aggressors, aging, and a stressful lifestyle. The patented self-loading dropper releases 30 million prebiotic and probiotic fractions with each application. The serum is weightless, it absorbs instantly, and delivers immediate results. A new holy grail. This new serum is a powerhouse: patented until 2039.

How tot use: Use it morning and evening after cleansing and before your favourite day and night cream for radiant, healthier-looking and smother skin.


Lancôme-Advanced-Génifique-Youth-Activating-Concentrate-04Lancôme’s new Advanced Génifique Serum drops at the end of the August. It will be available in three sizes 30, 50 and 75ml, at selected stores worldwide. Come into the beautiful world of Lancôme.