Hublot Launches the Big Bang Millennial Pink

In an ever-changing world, Hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, christened Millennial Pink, designed in collaboration with Garage Italia and Lapo Elkann. A new approach to timekeeping, one which looks to the future, setting trends. More than a watch, it is a state of mind. Gender Neutral.

At Hublot, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux.

Ricardo Guadalupe, CEO of Hublot

For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot and grapefruit. Intriguing and undefinable, Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation.

This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity. Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style.

At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.

Lapo Elkann, founder and chairman og Garage Italia

Its 42-mm case sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink. This technical feat has been made possible thanks to research undertaken by Hublot’s engineers.

This highly specific colour is obtained by anodisation, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. Gender Neutral. The Unico chronograph manufacture movement, boasting a 72-hour power reserve, has a chronograph mechanism on the dial side and a column wheel.

The highly versatile Hublot Big Bang Millennial Pink is supplied with two straps, easily interchangeable thanks to Hublot’s exclusive patented One Click system.

Disruptive, creating new codes for traditional luxury, the Big Bang Millennial Pink produced in collaboration with Garage Italia will only be available in a very exclusive limited edition of 200 pieces.

Come into the beautiful world of Hublot.

Fiat 500C by Garage Italia Customs for Diesel founder Renzo Rosso

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Lapo Elkann is a descendant of Fiat’s co-founder, and his firm Garage Italia Customs specializes in adding a custom design flair to the automaker’s products. For the company’s latest work, it brings a fashion-inspired look to the 500C for Italian fashion house Diesel founder Renzo Rosso, the 555RR

This particular project brought together two Italian specialists: Diesel in fashion and Garage Italia Customs in car customization. I’m proud of the result achieved by my Maestros, who were able to create a car that’s a perfect synthesis of Diesel’s style and rock spirit, exactly what Renzo asked me for.

Lapo Elkann

The 555RR, is a one-off attempts to evoke a ‘spirit of rock’, but that’s a hard style to pull off on just a jolly, little car. While the effect doesn’t pop in these photos, Garage Italia Customs gives the 500C extra bling by using black paint with silver glitter in it. The Swarovski crystals framing the front and rear lights are more obvious, though. To play off these shiny elements, the company paints a matte black stripe over the hood and down the hatch. The crimson trim on the front bumper and around the wheels helps break up the rest of the exterior’s dark demeanor.

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Inside, Garage Italia Customs makes specific references to Diesel’s products. In a nod to its biker jackets, the central seats are lined with black lozenge-patterned Foglizzo leather – plus, a zipper runs above the glove compartment on the passenger’s side – matching the black denim design details on the side panels, while the whole of the seat is outfitted with Foglizzo Lord leather. The sides feature a rock touch produced by pleated leather and leather lacing as lateral stitching.

The Fiat 555RR receives a heavy dose of the Diesel brand’s fashion, style and spirit.

The door panels and gear lever cover use denim, while the lever itself features a bright red pommel that replaces the traditional gear numbers for white letters that spell out ‘Enjoy’, and have Rosso’s monogram R on them. The ceiling is also lined with black lozenge-pattern Foglizzo leather.

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The Italian tuning house doesn’t discuss any powertrain changes. However, we hope this custom has a diesel engine. It would only be appropriate given the client.

Come into Lapo Elkann’s beautiful world of Garage Italia Customs.