Beyoncé Rise


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Beyoncé believes a woman’s power comes from within and when a woman connects with her very essence, she revels in her individuality, her strength, and her beauty. To honor this elevated and empowering attitude, Beyoncé was inspired to create her newest scent, Rice.

The spirit of Rise encourages women to be all that we are


To create this exciting new scent Beyoncé partnered with Loc Dong, a perfumer at IFF, to design a melodic mélange of accords that leave a lasting impression. Beyoncé continued the theme of incorporating her favorite flower, the Orchid, into her newest fragrance and did so in a special way.

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When Dong encountered the Gold Symphony Orchid, known as Queen of the Orchids, in the IFF Botanical Gardens, it struck both a musical and olfactory chord with him. He made it the featured note in the fragrant composition. The scent gets an added level of intrigue, personality and color when the Gold Symphony Orchid and Golden Apricot form a delightful duet.

The Orchid is the centerpiece of RISE. The Golden Apricot helps create a bold statement that is also playful.

Loc Dong

Dong also realized this duo delivered both an olfactory and a visual impact by evoking the color gold itself—an essential element  of the Rise identity. For Beyoncé, gold symbolizes luminosity, optimism and strength.

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Beyoncé Rise is a rich and intoxicating luminous floral with beautiful top notes of Italian Bergamot, Golden Apricot and Iced Basil Sorbet; Luscious middle notes of Gold Symphony Orchid, Freesia Blossom and Natural Jasmine Sambac and sensual bottom notes that include Autumn Woods Accord, Cashmere Musk and Vetiver Extract.

Beyoncé Rise comes in a beautiful gold with black bottle, ultra sparkling and modern. Beyoncé Rise is available in 15, 30 and 50ml Eau de Parfum.





Taylor Swift Wonderstruck Enchanted

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Singer Taylor Swift successfully and effectively launched Wonderstruck perfume, last year. This year, Taylor Swift launches another flanker and a lovely design just like in fairy tales. Taylor wore a beautiful Monique Lhuillier gown for her second fragrance ‘fairy tale’ Wonderstruck Enchanted.

Wonderstruck Enchanted is the next chapter in the story of my Wonderstruck fragrance. Wonderstruck is about that moment when you instantly feel a connection to someone, but then there’s that feeling of being completely enamored – enchanted – when you know a little more about that someone and still feel that strong connection.

Taylor Swift

Taylor Swift Wonderstruck Enchanted has a mysterious, feminine, glamour yet dreamy style, decorated with sparkling elements. Wonderstruck Enchanted looks irresistible and delicious – a truly must-have perfume for girls adoring romantic feelings of an imaginative perfect world.

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Taylor Swift Wonderstruck Enchanted is more oriental and aromatic created by perfumers Loc Dong and Jean-Marc Chaillan. It blends wild berries, pink poppy and passion fruit along with middle notes of peony blossoms, sugar-glazed champaca petals and white freesia. The base indulges with passionate musk, hypnotic vanilla and blonde Woods.

Taylor Swift Wonderstruck Enchanted will be available as 50 and 100 ml Eau de Parfum.