After Adam Levine was revealed as the face of Yves Saint Laurent’s new fragrance, Y Eau de Parfum, last year, the musician has now got a brand new new gig to add to his portfolio as the Maroon 5 singer has been named as the newest face of L’Oréal Paris.
Gentleman and rebel, father and style icon, he represents the multilayered, multifaceted modern man with his off-stage persona being just as relevant as his rock-star status.
Levine was named the new face of the beauty giant earlier this morning and what we know so far is that he’ll be fronting the brand’s signature Hydra Energetic line for men. The line targets men aged 30 and up, and the Grammy award-winner (who is the first musician to sign with L’Oréal Paris Men Expert) will be captured in a worldwide campaign, set to be released in the next few weeks.
Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global Brand President, said: “Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5. The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man”. He is also an actor and mentor, serving as a coach on ‘The Voice’ in the U.S., which is now in its 15th season. Levine works to heighten awareness for causes, such as LGBT rights, marriage equality, climate action and men’s cancer.
That’s in sync with L’Oréal Paris Men Expert’s social-mindedness. The brand two years ago partnered with the Movember Foundation, the largest charity focused on raising awareness and funds for men’s health. So far, Men Expert has donated a bit more than 1 million euros to the cause.
Make sure you stay connected to Yakymour for the first glimpse of the campaign.