Lancôme Idôle, worlds thinnest perfume

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French Maison Lancôme was founded in 1935 by Armand Petitjean, a former coty employee. The company’s name was inspired by the ruins of a castle, Le Chateau de Lacosme, and the Maison’s rose symbol was inspired by the roses that surround it.

Lancôme orginated as a perfume compagny, launching five fragrances – Bocages, Conquete, Kypre, Tendre Nuit, and Tropiques – in time for the 1935 World’s Fair in Brussels, Belgium. The company later expanded its offerings to include cosmetics and skincare products. Lancôme joined the L’Oréal family in 1964, after which many of their classic and best loved fragrances were created, including Climat (1967), Ô de Lancome (1969), Sikkim (1971), Magie Noire (1978),  Trésor (1990), Poême (1995), Miracle (2000), and La Vie est Belle (2012).

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A new pillar fragrance from Lancôme always constitutes hot news. Besides the endless flankers of Trésor, Miracle and La Vie est Belle, and the more exclusive line Grand Crus, the brand rarely launches a brand new concept. So, rejoice, all Lancôme fans, for there is a new streak of creativity waiting for you to be discovered. You just have to wait until August 22.

Idôle is a name that was previously used by Lancôme in their makeup line, but also we have seen the same name in a perfume by sister company Armani (2009), not to mention Lubin’s Idole (2005). I don’t like new perfumes who has stolen somebody elses name. Isn’t it ridiculous how Idôle d’Armani flawlessly disappeared and reincarnated in Idôle de Lancôme thanks to L’Oréal marketing machine. It can be compared only with LVMH’s acquiring of Jean Patou with following launch of Joy by Dior like the legendary Joy from Jean Patou never existed. And recent news, it’s turned into Patou now with a new logo, all the history forgotten and ‘brand new start’ for the Maison. No more legacy and more respect, just juggling with names and brands with some hype added.

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The flacon even has a case designed like a smartphone case! Is Lancôme trying to compete with Paco Rabanne now ? And that image with the text behind the bottle is so very Chanel L’Eau. Let’s see if this Idol defeats all other Idols. We just have to wait a little more than a month to smell it and see what it brings to the game.

Idôle is a modern musky, floral chypre fragrance, created by three female perfumers: Adriana Medina, Nadège Le Garlantezec, and Shyamala Maisondieu. A sustainably sourced Isparta Rose Petal Essence from Turkey exclusively made for Lancôme, along with a Centifolia Rose grown in France, shine among notes of bergamot, accords of pear, India Jasmine Grandiflorum, and a new ‘clean and glow’ accord.

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As part of L’Oréal’s (who own Lancôme) socially productive purchasing program ‘Solidarity Sourcing’, which supports social inclusion and maintains sustainable, Fairtrade and eco-friendly supply chains. The rose petals, for instance, are harvested by a family-based cooperative with Fairtrade working conditions that helps women employees to be recognised for their contributions. But for such a ‘revolutionary’ perfume, I wish they had used some more unique notes.

Lancôme Idôle, embodied by the new face of the brand, American actress, singer, and fashion authority Zendaya Coleman. Zendaya Coleman has been fighting for women’s rights, WOC inclusion, non-gender-stereotyping and media bullying since 2013, when she ripped apart the role Disney prescribed to her for K.C. Undercover. She insisted her character was socially awkward, smart and skilled in martial arts, instead of miraculously gifted in singing and dancing. She demanded to be a producer and changed the show’s name (from Super Awesome Katy – cringe).

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I am thrilled to be the face of this new Lancôme fragrance. Idôle is a perfume that has meaning. I like the fact that it’s fresh and light. I am very particular about perfumes, and Idôle smells absolutely beautiful and I love it.

Zendaya Coleman

Since then, she’s been a professional boundary-pusher: on style (hello, Met Gala cyber Cinderella), on stage (her speeches remind young people of their responsibility and power), on social (she’s openly shamed publications that digitally slim down and manipulate her body) and on screen (the majority of her stunts in The Greatest Showman were her own). All this at just 22.

With this scent, Lancôme is another brand that joins the strange trend of making political and feminist statements with just a perfume. Françoise Lehmann, Lancôme Global Brand President, said, “We are excited to be able to create a fragrance for a new generation of women questioning the status quo, breaking free from tradition and re-defining the meaning of success. Collective and beneficial for all women, this new confidence is inciting them to raise the bar a little higher every time. Idôle is a strategic launch for Lancôme and we are delighted to present it with Zendaya to the world”.

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The Idôle flacon, designed by Algerian architect and industrial designer Chafik Gasmi, is the fitting tribute to the industry’s technical advances and innovations. The Idôle flacon being arguably one of the slimmest in the world at just 15mm thick. is made to lay down flat, not stand up. I bet Lancôme decided that a perfume designed to attract millennials should look like a touchscreen.

I am personally extremely curious about the bottle design and will definitely run to the perfume store to look at it as soon as it arrivés. I already can sense the flankers to come: Idôle Fleurs, Idôle Tendre, Idôle Fraiche, Idôle l’Eau….

Lancme-Idle-Flacons.jpgLancôme Idôle will be available as 25 ml, 50 ml, and 75 ml Eau de Parfum. Like ‘the old days’ Idôle will be accompanied by a perfume fountain – ‘La Recharge’ – to refil the flacons.

Lancôme Idôle will be out in stores starting from August 22nd, 2019. Come into the beautiful world of Lancôme.

 

 

 

 

 

L’Oréal to buy Mugler and Azzaro from Clarins

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In 1909, Eugène Paul Louis Schueller, a young French chemist of German descent, developed a hair dye formula called Oréale. Schueller formulated and manufactured his own products, which he then decided to sell to Parisian hairdressers. On 31 July 1919, Schueller registered his company, the Société Française de Teintures Inoffensives pour Cheveux (Safe Hair Dye Company of France). The guiding principles of the company, which eventually became L’Oréal, were research and innovation in the field of beauty. In 1920, the company employed three chemists. By 1950, the team was 100 strong; by 1984 was 1,000 and is nearly 82,000 today.

L’Oréal got its start in the hair-colour business, but the company soon branched out into other cleansing and beauty products. L’Oréal currently markets over 500 brands and thousands of individual products in all sectors of the beauty business: hair colour, permanents, hair styling, body and skin care, cleansers, makeup and fragrance. In the years L’Oréal build a large portofolio of brands like: Lancôme, Helena Rubinstein, Biotherm, Kiehl’s, Giorgio Armani Beauté, Yves Saint Laurent Beauté, Viktor & Rolf, Cacharel, Maison Margiela and Ralph Lauren Fragrances, to name just a few.

And now L’Oréal is in exclusive negotiations to acquire perfume brands Mugler and Azzaro from Clarins Group, the French beauty giant announced this morning.

The perfume category is at the heart of our global strategy for growth at L’Oréal Luxe. In this context, we would be thrilled to welcome Mugler and Azzaro: these signatures, with a long history in fashion and olfaction, would perfectly complete our portfolio of brands.

Cyril Chapuy, President of L’Oréal Luxe.

L’Oréal has not confirmed the financial details of the planned acquisitions, other than that the deal is currently under discussion and subject to approval from regulators.
The purchase is expected to be completed later in the year.
L’Oréal’s prestige perfume has seen strong growth in recent years with the commercial success of Lancôme’s La Vie est Belle (one of the best-selling fragrances in Europe and the US), Yves Saint Laurent’s Black Opiumand Giorgio Armani’s Sì Passione and Acqua di Giò Absolu.

The firm’s Luxe Division grew by 10% in 2018. However, the brand owner has seen its mass brands category struggle last year, particularly in Western Europe.

 

 

 

 

Céline Dion is the newest face of L’Oréal Paris

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It’s a fact: Céline Dion is a living legend. And not just because of her music – her seemingly endless parade of catwalk-worthy ensembles brings us no shortage of sartorial joy. Now, the famed Canadian singer is adding yet another impressive accolade to her CV after being named as the newest global spokesperson for L’Oréal Paris.

I’m at a stage in my life where I’m excited to use my voice to empower others to feel beautiful, confident, and to learn to embrace themselves. I never saw that coming, especially at 51 years old. I thought seriously about it because, if my name was on it, I wanted to truly believe in it. We, women, are all dealing with a society that is pushing so much today. Considering that L’Oréal Paris gives women plenty of tools to feel good, to feel strong, to have a voice, to fulfil themselves and to feel worth it, I was honoured to become a global ambassador for the brand and represent women all around the world.

Céline Dion

Her first campaign for the brand will be as part of an Excellence Hair Colour campaign this month. We suspect it’s going to be very good.

 

 

 

Adam Levine tapped to front L’Oreal Paris skincare campaign

After Adam Levine was revealed as the face of Yves Saint Laurent’s new fragrance, Y Eau de Parfum, last year, the musician has now got a brand new new gig to add to his portfolio as the Maroon 5 singer has been named as the newest face of L’Oréal Paris.

Gentleman and rebel, father and style icon, he represents the multilayered, multifaceted modern man with his off-stage persona being just as relevant as his rock-star status.

Levine was named the new face of the beauty giant earlier this morning and what we know so far is that he’ll be fronting the brand’s signature Hydra Energetic line for men. The line targets men aged 30 and up, and the Grammy award-winner (who is the first musician to sign with L’Oréal Paris Men Expert) will be captured in a worldwide campaign, set to be released in the next few weeks.

Pierre-Emmanuel Angeloglou, L’Oréal Paris’ Global Brand President, said: “Adam Levine is one of the greatest musical artists in the world, an icon that reaches all generations as the lead singer of Maroon 5. The unlimited energy he brings to his performances and life makes him a powerful spokesperson that embodies our vision of the modern Men Expert man”. He is also an actor and mentor, serving as a coach on ‘The Voice’ in the U.S., which is now in its 15th season. Levine works to heighten awareness for causes, such as LGBT rights, marriage equality, climate action and men’s cancer.

That’s in sync with L’Oréal Paris Men Expert’s social-mindedness. The brand two years ago partnered with the Movember Foundation, the largest charity focused on raising awareness and funds for men’s health. So far, Men Expert has donated a bit more than 1 million euros to the cause.

Make sure you stay connected to Yakymour for the first glimpse of the campaign.

 

 

 

 

La Roche-Posay Releases My Skin Track UV Wearable Technology

 

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Better looking skin starts with healthy habits, and that’s why La Roche-Posay continues its commitment to skin and sun-safety research and innovation.

Consider that more people are diagnosed with skin cancer each year than all other cancers combined.

Back in 2016, the L’Oréal-owned brand introduced the first ever stretchable skin sensor to monitor UV exposure, My UV Patch. At the time, subsequent consumer studies showed a significant increase in sun-safe behaviors of those who used the patch (34% applying sunscreen more often, and 37% seeking shade more frequently).

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Today, La Roche-Posay goes one step further and introduces My Skin Track UV, which is the first battery-free wearable electronic device to measure UV exposure! The innovative button-sized gadget is equipped with a super-precise sensor that measures individual UV levels. The connectable device is paired with a companion app (available only for iOS devices) that tracks the wearer’s exposure to known environmental hazards, such as pollution, pollen, and humidity, offering personalized tips and skincare recommendations regarding the health and safety of their skin! The app also calculates your max sun-stock, which is your own, personalized, maximum daily allowance of UV exposure, based on your skin tone and the UV index!

Created by L’Oreal’s leading skincare brand La Roche-Posay, the precise sensor measures individual UV levels, and the companion app also tracks exposure to pollution, pollen and humidity.

My Skin Track UV is designed to seamlessly integrate into daily lives and routines of its wearers, measuring both UVA and UVB exposure. The sensor is activated by the sun, and programmed to share information with the user’s smartphone via NFC. The app integrates with Apple HealthKit and provides instant status updates while storing up to three months of data.

Watch the video from La Roche-Posay

The waterproof sensor is 12mm wide and 6mm high, and has a wire clip that can be used to attach it to clothing and accessories. The My Skin Track UV is available exclusively at select Apple Stores and apple.com, and retails for $59.95.

 

 

 

 

L’Oreal Skin Expert Pure-Clay Cleansers

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Literally, these are the most exciting cleansers I’ve seen in a while.  I think we’re all over the oil cleansing, the balm cleaners, the charcoal masks, but these are different.

L’Oreal took their immensely popular clay masks and turned them into cleansers.  Each cleanser has a significant amount of clay in it, but it’s in a formula that emulsifies easily with water and actually cleans your skin.

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There are three kinds: Exfoliating and Refining (the salmon-coloured one), Purifying and Mattifying (mint-coloured), and Energizing and Brightening (charcoal).

L’Oreal  Pure Clay Glow Scrub

the Pure Clay Glow Scrub is a thick scrub that helps to cleanse, brighten and exfoliate the skin and remove dead skin sells and sebum. It includes Red Algae which is known for its brightening properties and is better than the mask version as it has natural exfoliating micro-beads inside to really get into the pores and clean them.

L’Oreal Pure Clay Purity Wash

The Pure Clay Purity Wash aims to cleanse, purify and mattify the skin as it has the three pure clays inside plus Eucalyptus and is thick in texture to help gently clean the face and is easy to rinse off.

L’Oreal Pure Clay Detox Wash

The Pure Clay Detox Wash had high expectations as the Detox Mask was my favourite out of the three. This includes Charcoal to help cleanse, clarify and detoxify the skin and is loose in texture to make it easy to use. Finally,

These are excellent options for summer cleansers simply because they have an ingredient that’s amazing at getting rid of oil – kaolin clay – and you don’t have to leave them on your skin for a long time to get the full benefit of the clay!

The L’Oreal Skin Expert Pure-Clay Cleansers are available in drugstores now.

 

 

L’Oreal Paris Age Perfect Cell Renewal Rosy Tone Moisturizer

L'Oreal Paris Age Perfect Cell Renewal Rosy Tone Cream

Washed out? Sometimes. Washed up? Never. Instantly boost skin’s natural rosy tone with L’Oréal Paris Age Perfect Rosy Tone Moisturizer.

Add a rosy tone to your skin for a naturally healthy glow with Age Perfect Rosy Tone Moisturizer. The moisturizer is created to flatter your skin tone. Formulated with LHA and imperial peony extract, Age Perfect increases cell renewal for healthier looking skin. Give your cheeks a boost with instantly rosy toned skin. Look your perfect age with Age Perfect from L’Oréal Paris.

 

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At first glance, it doesn’t really seem appealing to rub a rosy-tinted moisturizer all over your face, even if you are into colour correction, but my skin needs a moisturizer so I thought I would give this a shot.

The upside is that the rosy tint didn’t really show up on my tan skin – I tried it on my hands first, and when there was just some shimmer, I decided to go ahead and put this all over my face. Maybe those who are very fair will notice more of a tint, but I definitely didn’t and the shimmer was actually flattering and not too obvious.

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The cream actually has a bit of a waxy, almost whipped texture, that needs to be warmed up in your hands and then you can smooth it into your skin. The moisturizing factor along with the shimmer really makes your skin look glowy. The cream is whipped and filled with moisturizing ingredients such as squalene, glycerine, and mineral oil. It’s not a list of ingredients that I look for, since I like Hyaluronic Acid a lot for my skin, but I have found that super dry skin patches really benefit from a moisturizer that has mineral oil in it.

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I find that it sinks into my skin pretty quickly and that makeup and sunscreen layer on top easily. L’Oreal Paris Age Perfect Cell Renewal Rosy Tone Cream is availble now.