New Volume Million Lashes Feline Mascara from L’Oréal is here!

Volume Million Lashes Feline Mascara from L’Oréal lookUnleash your most glamorous cat-eye look ever! 

Time to add some dramatic feline fabulousness to your look! Now, from L’Oréal Paris comes brand new mascara no make-up addict should be without. Volume Million Lashes Feline Mascara is the latest addition to L’Oréal’s super successful Volume Million Lashes Jewel range, and it’s going to help you reveal your most piercing feline eye look. So say hello to beautiful, seductive, sultry, flattering, intensely cat-like lashes for a look that has tons of wild drama …

Unsheathe the mascara and you’ll notice its ergonomically arched, legendary Millionizer brush. This brush stretches and defines each of your lashes, starting all the way from the root to the very tip. In fact, new Volume Million Lashes Feline Mascara is unique: it is the only Volume Million Lash mascara to actually lengthen, curl and stretch lashes, adding definition and depth to your eyes.
It is also the only mascara from L’Oréal Paris that is infused and enriched with precious oil, including Camellia Oil to condition and lacquer lashes, while building unstoppable, dramatic, visibly noticeable volume. Added plus: its wild, rich and shiny formula delivers an intense, black pigment for a more dramatic cat-eye look!

Volume Million Lashes Feline Mascara from L’Oréal

On application your lashes are immediately stretched, lengthened, volumized and lifted! Resplendent with a fierce black definition, they instantly get the ultimate flicked, feline lift that’s totally bombshell. With L’Oréal’s new Volume Million Lashes Feline Mascara, your eyes stand out with an animal magnetism that’s purrfect!

 

L’Oréal Paris Color Riche Exclusive Collection La Vie en Rose Lipstick

Are you ready for pink perfection? Pick your custom-made velvet matte shade from the new collection La Vie en Rose Lipstick by L’Oréal Paris Color Riche and discover your #pinkobsession.

La Vie en Rose Lipstick by L’oréal Paris Stars

This season, a brand new Pink Exclusive Collection of inspired lipstick shades is coming your way. Hard on the heels of its acclaimed True Nudes and Pure Reds Exclusive Collections, L’Oréal Paris Color Riche is launching its all-new La Vie en Rose range of dainty, ultra feminine pinks. In this Exclusive Collection are six velvet mattes in the most flattering, fresh and airy colors, custom-made to suit every woman. Each lipstick has a matching nail polish to complete the look with a stylish finish.

With sensual textures and exquisite matte colors, the La Vie en Rose collection from Color Riche presents a choice of options in its exclusively packaged Celebrity range, which will be available in the Middle East region. These six, tempting and stunningly beautiful lipsticks are named after the magnificent women who wear them, in the custom-made, delicate pinks that suit them best: Jennifer Lopez, Natasha Poly, Eva Longoria, Naomi Watts, Blake Lively and Julianne Moore.

La Vie en Rose Lipstick by L’Oréal Paris.

Their velvet, sheer matte finish in six gorgeously, feminine tones will suit every woman’s desire for that perfect pink! Select from the tailor-made collection, whether bright pink, vivid fuschia, soft pink or captivating rose, for that must, have touch of dreamy, delicate, glamorous color in a shade that’s absolutely right for you. As L’Oréal Paris knows only too well, pink is more than a color, it’s a reflection of your style, a statement that captures the essence of your elegance and the way you live your life, it is an obsession. Share your #pinkobsession .

L’Oréal unveils My UV Patch skin sensor — which measures sun exposure

L’Oréal is breaking into the wearable electronics game with a stretchable skin sensor that tells wearers exactly how much UV exposure they’re getting.

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The My UV Patch from La Roche-Posay, one of L’Oréal Group’s skin-care brands, was unveiled Wednesday at the Consumer Electronics Show (CES) in Las Vegas by Guive Balooch, global vice president of L’Oréal Technology Incubator.

I won’t tell you there’s nothing on the market that measures UV. A number of bracelets and wristbands have come out, but I think the challenge is that they’re only on your wrist, and you can’t apply product on them.

Guive Balooch

It’s basically a very thin sticker, half the thickness of a strand of hair, so that ‘when you apply it, it becomes like a second skin. L’Oréal’s patch can be put anywhere on exposed skin and you can apply sunscreen over it. A heart on the sticker is made up of 16 different boxes that change color when exposed to UV rays. It works with a mobile app; when wearers are ready for a UV reading, they take a photo of the heart and upload it.

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Of course, you could argue that a user could skip the app and simply look at the heart’s changing colors to get a sense of how much sun they’re getting, but Balooch says plugging the photo into the app gives readers an exact reading, plus it tells you when you’re getting the most UV exposure — maybe on your walk to work, or a mid-morning coffee run, for example. That way, you know when you need to be more vigilant about sun protection.

We give you information about your behavior and the idea is that this information will help you take preventative measures in the future

Guive Balooch

So he doesn’t expect people to wear the patch forever, just until they learn about their own UV exposure. The patch is disposable and can be worn for up to five days.

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L’Oréal teamed up with PCH, a design engineering firm, to create the sensor, which is stretchable thanks to five super-thin layers.

The La Roche-Posay My UV Patch and the corresponding app are still in their beta phase, but L’Oréal plans to provide them for free to customers later this year.

 

 

 

 

Revitalift celebrates its 20 years anniversary

L_Oréal Revitalift bestaat 20 jaar!

Thanks to 35 years of expertise of skin biology and the creation of worldwide renown and validated reconstructed skin research model, L’Oréal Paris deeply understands the skin of every woman, and knows how to preserve its beauty. From selection to creation of powerful actives, L’Oréal Paris finds the right dosage to offer trust worthy skincare products, always with a proven performance.

Since 1995, L’Oréal Revitalift is the result of this highly expert Research. The Anti-aging icon has been a constant pioneer for 20 years in order to fight all signs of ageing and unveil every beauty, at any age. Indeed, from the first wrinkles to the more installed ones, from loss of skin’s volume to the appearance of dark spots, Revitalift walks along women in their daily life by answering each one of their needs.

 

 

 

L’Oreal Paris Hydra Fresh Multi-Active Genius Water

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L’Oréal Paris has recently introduced a new product to its Hydra Fresh range. This time, the famous French cosmetic brand has released an innovative moisturizing solution named the Hydra Fresh Genius Water. As announced by the brand, this versatile 3-in-1 skin care product brings triple hydrating power in water-bursting droplets. The moisture from the double HA essence water penetrates deep into the skin to provide intensive and long-lasting hydration.

The Hydra Fresh range was launched back in 2013, to bring effective skin care solutions for dull, dry, and lifeless skin. The Hydra Fresh range is formulated with French grape seed extract, which is a potent anti-oxidant that fights against free radicals, thus preserving skin’s radiance and glow. The grape seed extract also stimulates collagen production, to improve skin’s elasticity and create soft and smooth complexion. In addition, the formulas of the Hydra Fresh range incorporate a double dose of hyaluronic acid, which locks-in moisture, and French Vosges spa water, which treats your skin with no less than 16 essential minerals.

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The innovative L’Oréal Paris Hydra Fresh Genius Water completes three different roles in your skin care routine. First of all, it delivers a toner-like hydrating benefits. Secondly, it features an essence-like nourishing power. And, finally, this milky-like lotion locks-in moisture to keep your skin hydrated all day long. The amazing thing about the Hydra Fresh Genius Water is that it has a milky gel-like formula that breaks into water the moment you start applying it. It instantly delivers a burst of fresh moisture, while leaving your skin glowing, fresh and healthy.

You may use it as a hydrating treatment or a toner, by pouring a small amount of the product into your palms and press the lotion into your skin. Alternatively, if you’re looking for more intense hydration, you may soak a cotton pad in lotion, and place it on your face like a mask. Let it work for 10 to 15 minutes, and then simply dab the residue into the skin.

by Jean Amr

L’OREAL PARIS COLOUR RICHE COLLECTION EXCLUSIVE REDS

Finding the perfect red has never been easier as each shade has been chosen to specifically complement the diverse skin tones of six of the L’Oréal Paris ambassadors, resulting in a selection of matte reds that are tailor-made to suit every woman.

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Whether you are a Jane Fonda, Blake Lively, Eva Longoria, Freida Pinto, Laetitia Casta, Doutzen Kroes or Jennifer Lopez type of red, there is a shade that is right for you. The collection features both a matte lipstick and a matching nail colour.

Colour-Riche-Collection-Exclusive-Reds-products.jpgBlake’s Pure Red is the most iconic red for that Hollywood Glamour, whilst Doutzen’s Pure Red is a blazing tangerine red for a bit of a fiery look.

Eva’s Pure Red is an Urban Chic brick red and Freida’s Pure Red flirts with fuchsia for a flower red. If you’re looking for a bit of a deeper red, Laetitia’s Pre Red is a Garnet red for the most sophisticated dark lip and JLo’s Pure red is a ruby red lip for an opulent appearance.

L’Oréal Paris Colour Riche Collection Exclusive Reds is a limited edition collection available from June 2015 in selected supermarkets, pharmacies, variety and department stores.

 

Is L’Oreal Color Riche by Chopard the most exclusive lipstick in the world?

L’Oreal Color Riche by Chopard lipstick ad

When two of the world’s most glamorous brands come together, you can be sure that the result will be creative, compelling and memorable. These words perfectly describe the L’Oreal Color Riche by Chopard lipstick, a product that’s as beautiful as it is unique! Featuring a gold tube studded with glittering, blood red rubies, the lipstick is a glorious tribute to the iconic Color Riche lipstick. In the images, you see Chopard artisans applying each ruby by hand, to slowly create this masterpiece. The care and attention to detail is the same as you would see in any show-stopping piece of Chopard jewelry. A great peace of art to mark 100 years of lipstick.

L’Oreal Color Riche by Chopard lipstick designs

L’Oreal Color Riche by Chopard lipstick making of

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On the inside, is a vibrant red lipstick bullet formulated with rich color pigments and micro oils to keep your lips nourished. A coat of this fiery red color is the perfect finish for any beauty look from vintage Hollywood glamour to femme fatale. If you’re anything like us, you would have reached for your credit card as soon as you laid eyes on this covetable lipstick, unfortunately it’s not that easy to snag this beauty. Only one of these highly exclusive lipsticks has been produced by L’Oreal and Chopard. You heard that right, just one! Such a pitty for those who can afford…. Maybe when you ask politly….

This one-of-a-kind lipstick will be displayed a few special events before being auctioned off for charity. We’ll be gearing up for a bidding war!