Pioneering sun protection

My UV Patch, L’Oréal sun protection revolution, has hit the market. Discover how they’ve been a suncare game-changer for 70 years.

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If a few years ago someone had told you that some day a blue and white heart-shaped sticker 2.5 cm across would one day help protect you from UV rays, you’d probably have told them they’d been sitting in the sun too long.

Yet that day has arrived: this January the My UV Patch from La Roche-Posay, one of L’Oréal Group’s skin-care brands, was introduced at the Consumer Electronics Show (CES) in Las Vegas. Just half the thickness of a strand of hair , about 50 microns , this ultra-thin stretchable sensor contains photosensitive dyes that change colour depending on how much UV radiation it’s exposed to. Snap a picture of it using the accompanying app and it will tell you if you’ve been sitting in the sun too long (without implying that you’re crazy).

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But back when the closest thing to a wearable device that could help limit your UV exposure was a pair of sunglasses, L’Oréal was already forging a path towards a bright and sunny future. In 1935, observing that sunkissed skin was now à la mode among French consumers, the group’s founder Eugène Schueller developed and launched Ambre Solaire: the world’ s first sun protection oil, the only tanning oil to contain a sun filter. It was soon a must-have product for French beach-goers enjoying their very first paid vacation in the summer of 1936.

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From a protection oil to a wearable electronic patch… Could anyone have imagined that this would be the story of suncare? 80 years of innovation spearheaded by L’Oréal

The photographers: Patrick Demarchelier

Born near Paris in 1943 to a modest family, he spent his childhood in Le Havre with his mother and four brothers. For his seventeenth birthday, his stepfather bought him his first Eastman Kodak camera. Patrick Demarchelier learned how to develop film, retouch negatives and began shooting friends and weddings.

In 1975, he left Paris for New York to follow his girlfriend. He discovered fashion photograpy by working as a freelance photographer and learning and working with photographers such as Henri Cartier-Bresson, Terry King, and Jacgue Guilbert.

Patrick DemarchelierPatrick Demarchelier

Patrick Demarchelier has lived in New York City since 1975. He is married to Mia and they have twins. Since the late 1970’s he has shot the covers for nearly every major fashion magazine including American, British and Paris Vogue. He has also shot covers for Rolling Stone, Life, Newsweek, Elle, Glamour and Mademoiselle. He has photographed many advertising campaigns, including Farrah Fawcett shampoo in 1978, the Brooke Shields doll in 1982, Lauren by Ralph Lauren, Cutty Sark, and a Calvin Klein ad with Talisa Soto and did iconic ad campaigns for Giorgio Armani, Celine, Chanel, Christian Dior, Gap, Gian Franco Ferré, Gianni Versace, Elizabeth Arden, Lancôme,  L’Oréal, Yves Saint Laurent, Revlon, TAG Heuer and Louis Vuitton. He was also the primary photographer for the book On Your Own, a beauty/lifestyle guide written for young women by Brooke Shields Since 1992 he has worked with Harper’s Bazaar, becoming its premier photographer.

Patrick Demarchelier was the first non-British photographer to click the British Royal Family.  In 1989 Patrick Demarchelier became, by request, Her Royal Highness Princess Diana’s official photographer. This relationship lasted until her untimely death in 1997. Patrick Demarchelier shot four beautiful covers of Diana for the British Vogue published in 1991, 1994 and 1997.

 

A photograph by Patrick Demarchelier of Princess Diana, published in the July 2007 issue of Vanity Fair.A radiant Princess Diana in a rare portrait taken by photographer Patrick Demarchelier, 1990

Janet Jackson, Miami, 1993, Patrick DemarchelierJanet Jackson by Patrick Demarchelier, 1993

Alaïa, bustier dress, couture Spring Summer 2003 © Patrick DemarchelierAlaïa, bustier dress, couture Spring Summer 2003 by Patrick Demarchelier

In 2005, he was awarded the contract for the Pirelli calendar. Demarchelier is referenced in the 2006 film The Devil Wears Prada, when the ‘dragon lady’, Miranda Priestly (Meryl Streep), asks Andy (Anne Hathaway), on her very first day on the job, “Did Demarchelier confirm?”, leaving her utterly confused. The first assistant Emily calmly jumps into action and calls his office, replying, “I have Patrick!” He also appears in the documentary The September Issue which is about Anne Wintour and American Vogue.

He continues to be a force in fashion photography and has interestingly been referenced in The Devil Wears PradaSex and the City, and America’s Next Top Model.

In 2007, Christine Albanel, French Minister of Culture, honored Patrick Demarchelier as an Officer in L’ordre des Arts et des Lettres (Order of Arts and Literature).

Demarchelier appeared in a cameo in the film version of Sex and the City; he can be seen taking pictures during Carrie Bradshaw’s fashion shoot for Vogue magazine. He was featured prominently in the sixth episode of Cycle 15 of America’s Next Top Model. He was listed as one of the fifty best-dressed over 50s by the Guardian in March 2013.

Gisele Bündchen by Patrick Demarchelier for Vogue Australia January 2015.jpgGisele Bündchen by Patrick Demarchelier for Vogue Australia, January 2015

Gigi Hadid by Patrick Demarchelier for Vogue UK January 2016Gigi Hadid by Patrick Demarchelier for Vogue UK, January 2016

 

 

New Volume Million Lashes Feline Mascara from L’Oréal is here!

Volume Million Lashes Feline Mascara from L’Oréal lookUnleash your most glamorous cat-eye look ever! 

Time to add some dramatic feline fabulousness to your look! Now, from L’Oréal Paris comes brand new mascara no make-up addict should be without. Volume Million Lashes Feline Mascara is the latest addition to L’Oréal’s super successful Volume Million Lashes Jewel range, and it’s going to help you reveal your most piercing feline eye look. So say hello to beautiful, seductive, sultry, flattering, intensely cat-like lashes for a look that has tons of wild drama …

Unsheathe the mascara and you’ll notice its ergonomically arched, legendary Millionizer brush. This brush stretches and defines each of your lashes, starting all the way from the root to the very tip. In fact, new Volume Million Lashes Feline Mascara is unique: it is the only Volume Million Lash mascara to actually lengthen, curl and stretch lashes, adding definition and depth to your eyes.
It is also the only mascara from L’Oréal Paris that is infused and enriched with precious oil, including Camellia Oil to condition and lacquer lashes, while building unstoppable, dramatic, visibly noticeable volume. Added plus: its wild, rich and shiny formula delivers an intense, black pigment for a more dramatic cat-eye look!

Volume Million Lashes Feline Mascara from L’Oréal

On application your lashes are immediately stretched, lengthened, volumized and lifted! Resplendent with a fierce black definition, they instantly get the ultimate flicked, feline lift that’s totally bombshell. With L’Oréal’s new Volume Million Lashes Feline Mascara, your eyes stand out with an animal magnetism that’s purrfect!

 

L’Oréal Paris Color Riche Exclusive Collection La Vie en Rose Lipstick

Are you ready for pink perfection? Pick your custom-made velvet matte shade from the new collection La Vie en Rose Lipstick by L’Oréal Paris Color Riche and discover your #pinkobsession.

La Vie en Rose Lipstick by L’oréal Paris Stars

This season, a brand new Pink Exclusive Collection of inspired lipstick shades is coming your way. Hard on the heels of its acclaimed True Nudes and Pure Reds Exclusive Collections, L’Oréal Paris Color Riche is launching its all-new La Vie en Rose range of dainty, ultra feminine pinks. In this Exclusive Collection are six velvet mattes in the most flattering, fresh and airy colors, custom-made to suit every woman. Each lipstick has a matching nail polish to complete the look with a stylish finish.

With sensual textures and exquisite matte colors, the La Vie en Rose collection from Color Riche presents a choice of options in its exclusively packaged Celebrity range, which will be available in the Middle East region. These six, tempting and stunningly beautiful lipsticks are named after the magnificent women who wear them, in the custom-made, delicate pinks that suit them best: Jennifer Lopez, Natasha Poly, Eva Longoria, Naomi Watts, Blake Lively and Julianne Moore.

La Vie en Rose Lipstick by L’Oréal Paris.

Their velvet, sheer matte finish in six gorgeously, feminine tones will suit every woman’s desire for that perfect pink! Select from the tailor-made collection, whether bright pink, vivid fuschia, soft pink or captivating rose, for that must, have touch of dreamy, delicate, glamorous color in a shade that’s absolutely right for you. As L’Oréal Paris knows only too well, pink is more than a color, it’s a reflection of your style, a statement that captures the essence of your elegance and the way you live your life, it is an obsession. Share your #pinkobsession .

L’Oréal unveils My UV Patch skin sensor — which measures sun exposure

L’Oréal is breaking into the wearable electronics game with a stretchable skin sensor that tells wearers exactly how much UV exposure they’re getting.

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The My UV Patch from La Roche-Posay, one of L’Oréal Group’s skin-care brands, was unveiled Wednesday at the Consumer Electronics Show (CES) in Las Vegas by Guive Balooch, global vice president of L’Oréal Technology Incubator.

I won’t tell you there’s nothing on the market that measures UV. A number of bracelets and wristbands have come out, but I think the challenge is that they’re only on your wrist, and you can’t apply product on them.

Guive Balooch

It’s basically a very thin sticker, half the thickness of a strand of hair, so that ‘when you apply it, it becomes like a second skin. L’Oréal’s patch can be put anywhere on exposed skin and you can apply sunscreen over it. A heart on the sticker is made up of 16 different boxes that change color when exposed to UV rays. It works with a mobile app; when wearers are ready for a UV reading, they take a photo of the heart and upload it.

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Of course, you could argue that a user could skip the app and simply look at the heart’s changing colors to get a sense of how much sun they’re getting, but Balooch says plugging the photo into the app gives readers an exact reading, plus it tells you when you’re getting the most UV exposure — maybe on your walk to work, or a mid-morning coffee run, for example. That way, you know when you need to be more vigilant about sun protection.

We give you information about your behavior and the idea is that this information will help you take preventative measures in the future

Guive Balooch

So he doesn’t expect people to wear the patch forever, just until they learn about their own UV exposure. The patch is disposable and can be worn for up to five days.

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L’Oréal teamed up with PCH, a design engineering firm, to create the sensor, which is stretchable thanks to five super-thin layers.

The La Roche-Posay My UV Patch and the corresponding app are still in their beta phase, but L’Oréal plans to provide them for free to customers later this year.

 

 

 

 

Revitalift celebrates its 20 years anniversary

L_Oréal Revitalift bestaat 20 jaar!

Thanks to 35 years of expertise of skin biology and the creation of worldwide renown and validated reconstructed skin research model, L’Oréal Paris deeply understands the skin of every woman, and knows how to preserve its beauty. From selection to creation of powerful actives, L’Oréal Paris finds the right dosage to offer trust worthy skincare products, always with a proven performance.

Since 1995, L’Oréal Revitalift is the result of this highly expert Research. The Anti-aging icon has been a constant pioneer for 20 years in order to fight all signs of ageing and unveil every beauty, at any age. Indeed, from the first wrinkles to the more installed ones, from loss of skin’s volume to the appearance of dark spots, Revitalift walks along women in their daily life by answering each one of their needs.

 

 

 

L’Oreal Paris Hydra Fresh Multi-Active Genius Water

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L’Oréal Paris has recently introduced a new product to its Hydra Fresh range. This time, the famous French cosmetic brand has released an innovative moisturizing solution named the Hydra Fresh Genius Water. As announced by the brand, this versatile 3-in-1 skin care product brings triple hydrating power in water-bursting droplets. The moisture from the double HA essence water penetrates deep into the skin to provide intensive and long-lasting hydration.

The Hydra Fresh range was launched back in 2013, to bring effective skin care solutions for dull, dry, and lifeless skin. The Hydra Fresh range is formulated with French grape seed extract, which is a potent anti-oxidant that fights against free radicals, thus preserving skin’s radiance and glow. The grape seed extract also stimulates collagen production, to improve skin’s elasticity and create soft and smooth complexion. In addition, the formulas of the Hydra Fresh range incorporate a double dose of hyaluronic acid, which locks-in moisture, and French Vosges spa water, which treats your skin with no less than 16 essential minerals.

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The innovative L’Oréal Paris Hydra Fresh Genius Water completes three different roles in your skin care routine. First of all, it delivers a toner-like hydrating benefits. Secondly, it features an essence-like nourishing power. And, finally, this milky-like lotion locks-in moisture to keep your skin hydrated all day long. The amazing thing about the Hydra Fresh Genius Water is that it has a milky gel-like formula that breaks into water the moment you start applying it. It instantly delivers a burst of fresh moisture, while leaving your skin glowing, fresh and healthy.

You may use it as a hydrating treatment or a toner, by pouring a small amount of the product into your palms and press the lotion into your skin. Alternatively, if you’re looking for more intense hydration, you may soak a cotton pad in lotion, and place it on your face like a mask. Let it work for 10 to 15 minutes, and then simply dab the residue into the skin.

by Jean Amr