A floral and dreamy escape from reality: Louis Vuitton Heures d’Absence

Louis-Vuitton-Heures-d'Absence-Visual-01

While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.

The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.

The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.

Louis-Vuitton-Heures-d'Absence-Visual-02

The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer  Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.

Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.

The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.

Louis-Vuitton-Heures-d'Absence-Box-FlaconLouis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.

Come into the beautiful world of Louis Vuitton.