Les Parfums Louis Vuitton, a journey dedicated to men, delving into the heart of their instincts for freedom and their pioneering sensibility. Master Perfumer Jacques Cavallier Belletrud has created exceptional fragrances that pay homage to the adventurer on a quest for self-revelation. These singular compositions capture breathtaking discoveries and evoke a masculine energy right on the skin’s surface, without clichés or caricatures.
Five years in the making. For his latest men’s fragrance, Louis Vuitton’s Master Perfumer Jacques Cavallier Belletrud creates an unprecedented attraction between sensual amber and majestic black tea.
French Maison Louis Vuitton launched a new fragrance in their masculine line of Les Parfums Louis Vuitton. A collection which is designed to inspire feelings similar to those we have about travel: the desire for adventure and escape from the mundane. The new fragrance ‘Imagination’ tries to evokes the atmosphere the beauty of the Italian landscape that wakes up in the early morning hours.
Like earlier editions, Imagination was created by the Maison’s in-house perfumer, Jacques Cavallier Belletrud. He created this fragrance in his studio, Les Fontaines Parfumées, in Grasse. The master-perfumer wanted to reinterpret the beauty of the amber note in a new way, free from nostalgia.
He used the ambrox molecule in combination with citrus fruits from Italy, such as Calabrian bergamot and Sicilian orange. Spices are added, such as ginger from Nigeria and cinnamon from Ceylon, extracted with CO2. The spirit of a journey is captured by a note of black tea from China, also Co2 extracted.
Louis Vuitton Imagination is available as 100 and 200 ml Eau de Parfum, as well as in travel size format at Louis Vuitton Boutiques and selected stores worldwide. Come into the beautiful world of Louis Vuitton.
French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.
It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.
I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.
Jacques Cavallier Belletrud, Louis Vuitton master perfumer
The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse.
To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.
An exceptional showcase:
It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.
A sustainable service:
As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.
Special orders: Historic savoir-faire:
Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.
Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.
While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.
The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.
The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.
The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.
Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.
The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.
Louis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.
Louis Vuitton launched a new edition of the women’s Les Parfums Collection. Invite yourself to the journey of the unknown with the French Maison’s latest perfume.
The idea of the ‘Art of Travel’ has always been in line with Louis Vuitton, which made its way into every corner of the fashion industry from strong beginnings in luxury luggage. Thus, it’s no surprise that the French house’s latest fragrance has the power to ignite the wanderlust of everyone who encounters it.
Cœur Battant (Beating Heart) magnifies the grandiosity of nature and joins nine other perfumes in the collection: Rose des Vents, Turbulences, Dans La Peau, Attrapes-Rêves, Apogée, Contre Moi, Matière Noire, Mille Feux and Le Jour Se Lève.
After a trio of fragrances (Sun Song, Cactus Garden, and Afternoon Swim) that truly captured the essence of summer, Vuitton seems ready to take its dreamy scents into the next season, helping the world to get excited for chic adventures sure to happen.
The idea for the new fragrance came to Jacques Cavallier’s mind when he was working in his creative atelier in the historic French perfume town of Grasse, just a stone’s throw from fields of flowers. The heady yet fresh floral-woody composition is inspired by floral fields of Grasse and scents of summer. His interpretation of his surroundings translated to notes of crisp pear and rich jasmine, sparking freshness and sensuality.
A combination of fresh pear and rich jasmine offers the signature of contemporary women’s perfumes, along with pure undertones of ambrette seeds. Accords of narcissus, moss and patchouli round out the perfume and give it a touch of nostalgia. It is ‘a perfume with a compelling character, suspended somewhere between freshness and sensuality’.
The new perfume, much like the rest of the collection, shines within a sophisticated and minimalistic glass bottle engraved with the LV logo. Catch us spritzing it and dreaming of a trip to the Côte d’Azur as fall sets in.
Louis Vuitton Cœur Battant is available as a 100 and 200ml Eau de Parfum, along with a travel set that features 4 x 7.5 ml. Come into the beatiful world of Louis Vuitton.
Renowned perfumers often leave their mark with a single famous creation that changes the industry, but a few do so with not one – or two – but many different perfumes. Perfumer Jacques Cavallier is just such a figure, having changed our scented world with such industry changers as Jean Paul Gaultier’s Classique, Issey Miyake’s L’Eau d’Issey, Lancôme’s Poême and Nina Ricci’s Nina. He has created perfumes for Maison’s as famous as Christian Dior, Givenchy, Rochas, designers like Giorgio Armani and Stella McCartney, and niches like Caudalie and Eau d’Italie.
Although Jacques Cavallier has one of the most extensive backgrounds in natural scent materials, it was inventive use of Calone-1951, the component sometimes referred to as ‘watermelon ketone’ that brought him the most attention for his early creations. He brought a freshness and light to perfumes like L’Eau d’Issey that re-imagined what a fragrance could be.
As a schoolboy in Grasse, Jacques Cavalier Belletrud would walk by an imposing portal. He had no idea what sat behind the wrought iron gates that so intrigued him. Little could he have imagined that, in 2016, this very place would become his creative workshop.
From my earliest childhood I heard all about perfume. Creating scents is like breathing for me – it’s just the obvious thing to do.
Jacques Cavallier Belletrud
Jacques Cavallier was fittingly born in 1962 in Grasse, France, the third in a series of perfuming men. Like his father and grandfather before him, he dedicated himself to the study there in his home turf.
At the age of eight, Jacques Cavallier Belletrud went to his father, and told him he wanted to follow in his footsteps. He learned perfume notes the way other children practiced piano scales. When he got good grades in school, his father allowed him to weigh out formulas. The day after receiving his high school diploma, he began working in a perfume factory in Grasse, where he learned to distill flowers.
He studied French and Spanish at the University of Nice, and at 18, he created his first formula – but his father reminded him that becoming a perfumer takes much more than mixing a few scents together. It would take a lot of hard work to be hired at the famous perfume and flavor company Firmenich that he met Alberto Morillas, with whom he collaborated on many perfumes, and where he would spend the next 22 years.
Jacques is a perfumer of great variation and considerable range. His work is intensely wearable, and it may be due alone to this singular quality that he was awarded the Prix François Coty at the Prix International du Parfum in 2004.
1990 Jean Paul Gaultier – Femme (f)
1992 Issey Miyake – L’Eau d’Issey (f)
1992 Cartier – Pasha de Cartier (m)
1993 Jean Paul Gaultier – Classique (Femme re-named) (f)
1993 Azzaro – Oh La La (f)
1994 Issey Miyake – L’Eau d’Issey Pour Homme (m)
1995 Lancôme – Poême (f)
1995 Yves Saint Laurent – Opium Pour Homme (m)
1995 Yves Saint Laurent – Opium Pour Homme Eau de Parfum (m)
2012 Issey Miyake – L’Eau d’Issey Pour Homme Sport (m)
2012 Halle Berry – Closer (f)
2012 Eau d’Italie – Un Bateau Pour Capri (f)
2012 Ermenegildo Zegna – Florentine Ires (m)
2012 Ermenegildo Zegna – Indonesian Oud (m)
2012 Ermenegildo Zegna – Javanese Patchouli (m)
2012 Ermenegildo Zegna – Italian Bergamot (m)
2012 Ermenegildo Zegna – Sicilian Mandarin (m)
2012 Maison Martin Margiela – Beach Walk (f)
2012 Maison Martin Margiela – Flower Market (f)
2012 Maison Martin Margiela – Funfair Evening (f)
2012 Nina Ricci – Nina Fantasy (f)
2013 Jean Paul Gaultier – Classique Belle et Corset (f)
2014 Stella McCartney – Stella (re-launch) (f)
2014 Caudalie – Parfum Devin (f)
2014 O Boticário – Linda na Dança (f)
2014 Jean Paul Gaultier – Classique (Collector Edition ’14) (f)
2014 Bvlgari – Aqva Amara (m)
2015 Jean Paul Gaultier – Classique Pirate (Collector Edition ’15) (f)
2015 Bvlgari – Eau Parfumee au The Noir (f/m)
2016 Bvlgari – Splendida Magnolia Sensual (f)
2016 Bvlgari – Ombero (m)
2016 Bvlgari – Garanat (m)
2016 Bvlgari – Gyan (m)
2016 Bvlgari – Malakeos (m)
2016 Bvlgari – Onekh (m)
2016 Bvlgari – Tygar (m)
2017 Bvlgari – Aqva Pour Homme Atlantiqve (m)
2017 Jean Paul Gaultier – Classique (Collector Edition ’17) (f)
2019 Bvlgari – Falkar (m)
2019 Bvlgari – Opalon (m)2019 Bvlgari – Yasep (m)
For a long time Jacques Cavallier Belletrud worked for Firmenich, a company that produces perfumes for other brands, he moved on to the LVMH group (Louis Vuitton Moët Hennessey SE) in 2012, where he works together with François Demachy as in-house master perfumer, and becoming the exclusive perfumer for Louis Vuitton. Named Maître Parfumeur of Louis Vuitton, he traveled the world for four years to perfect the first collection of Louis Vuitton perfumes. The French Maison hadn’t released any scents since the mid-twentieth century, marking new territory in creative exploration for them.
2016 Louis Vuitton – Turbulences (f)
2016 Louis Vuitton – Rose des Vents (f)
2016 Louis Vuitton – Mille Feux (f)
2016 Louis Vuitton – Apogée (f)
2016 Louis Vuitton – Matière Noire (f)
2016 Louis Vuitton – Dans la Peau (f)
2016 Louis Vuitton – Contre Moi (f)
2018 Louis Vuitton – Sur la Route (f/m)
2018 Louis Vuitton – Ombre Nomade (f/m)
2018 Louis Vuitton – Orage (m)
2018 Louis Vuitton – Nouveau Monde (f/m)
2018 Louis Vuitton – L’Immensité (m)
2018 Louis Vuitton – Attrape-Rêves (f)
2018 Louis Vuitton – Au Hasard (m)
2018 Louis Vuitton – Le Jour se Lève (f)
2019 Louis Vuitton – Cactus Garden (f/m)
2019 Louis Vuitton – Afternoon Swim (f/m)
2019 Louis Vuitton – Sun Song (f/m)
Wondering what Jacques Cavallier Belletrud creates for us in the future…..
A whisper of petals opens up new horizons. A navigator’s indispensable tool, the rose des vents – or compass – is the traveler’s faithful companion. An olfactory guide, Master Perfumer Jacques Cavallier Belletrud transports us to the middle of a field of roses in Grasse.
Buffeted by the wind, this singular flower seems to breathe. Sleek and stately thanks to iris and cedar, this perfume takes on glazed accents as it comes into contact with pepper. Gradually, the composition becomes as delicate as the skin of a velvety fruit. As golden as the first light of day.
Engrave the bottle with your initials or a special date, either in tone-on-tone or with a gold finish, creating a permanent and personal emblem on the glass.
Louis Vuitton Rose de Vents is available as 100 and 200ml at Louis Vuitton boutiques and at louisvuitton.com.
In creating the Fragrance Travel Cases, Louis Vuitton applies its savoir-faire and mastery in custom-designing the perfect case for transporting and protecting each item of one’s personal belongings. The 100ml travel case conserves and protects your perfume bottle, closing securely with a buckle. Slip it into your bag in every situation.
The 100ml travel case is available in many colors, and can also be personalized in store to the initials of your choice. The travel case cost $500.
We has just received word that French Maison Louis Vuitton is releasing a new fragrance in March. Here’s what we know so far…
Discovering a new scent is one of life’s most enjoyable pleasures. From holding the bottle to the all-important first spritz and discovering the notes as they land on your skin, the olfactory journey is one that never gets old.
Now, our senses are in for something special this year as Louis Vuitton has just announced the launch of a new fragrance. Titled Le Jour Se Lève, the scent is the Maison’s is following its collection of seven scents in 2016. Created by the house’s Master Perfumer, Jacques Cavallier, the scent captures the essence of daybreak, the moment of infinite possibilities full of fresh hope and optimism.
With a pleasant floral/fruity aroma. The new perfume starts to impress with a refreshing opening of the perfume’s main note mandarin, and is joined by spice blackcurrant along with floral accords of jasmine and magnolia. The base calms on a woody layer made of osmanthus and musks. A scent that is both crisp and commanding.
Mandarin is a marvellous citrus fruit because it’s possible to diffuse from it simultaneously the optimism of the flesh, the freshness of the zest and the floral aspect of the tree.
As with the brand’s previous fragrance collections, the new scent will be able to be refilled in store once finished to ensure that your signature scent remains with you forever.
Louis Vuitton Le Jour Se Lève would be available in 100 and 200ml Eau de Parfum and as purse spray (including three refils).
The perfume will be released on March 15th. Stay tuned to Yakymour for more details. Come into the wonderful world of Louis Vuitton.
Louis Vuitton is extending its scented offerings with a new line of travel cases for its much-loved Les Parfums collection. Take a sneak peek here…
Renowned for their trunks, French luxury label Louis Vuitton has now released another new collection of travel must-haves: the Les Parfums leather cases. Created from natural calfskin, the lightweight and stylish pockets for perfume are made exclusively for the Les Parfums fragrance line (100ml and 200ml), including one for the travel spritz (7.5ml) and for the olfactory-obsessed, the Flaconnier – your go-to case thanks to its ability to fit three full-sized bottles inside.
The carriers continue the house legacy of providing perfectly tailored vessels for precious objects, built on Louis Vuitton’s training as a box-maker and epitomised by early examples like the Milano travel chest for grooming products, created in the 1920s and comprising over 50 pieces.
Discover the Les Parfums Louis Vuitton travel cases now…
Available now at Louis Vuitton boutiques across the world, you can even take these leather travel cases a step further by personalising them with your own initials to make it truly yours. The good news? The monograming personalising service is free. The bad? Travel cases are sold sans fragrances, so you’ll just have to fork out a little more to make it a complete set.
The epitome of the Louis Vuitton Les Parfums spirit has now been captured, with the face of French actress Léa Seydoux. The luxury brand, who launched seven new scents this season, continues to conjure up different facets of the fragrance in a tribute to their hiatus from the fragrance front.
“Louis Vuitton is about travel, but it’s also about dreams”, said Léa Seydoux. The actress who travelled to South Africa’s Lone Creek Falls with famed photographer Patrick Demarchelier to capture the campaign for Les Parfums said of Louis Vuitton: “Its spirit blends adventure, discovery and emotion. I am very honored to embody this universe”.
Discover the essense of the Louis Vuitton Les Parfums now…
Each scent is available in a 200ml flacon, $480, a 100ml flacon, $330, and a travel spray, $330. All can be refilled in store and for considerably less. There are also two collectable sets. One contains all seven scents in 10ml-sized flacons, $330. Then there’s the highlight of the collection – a stunning handmade monogrammed travel case that holds three full-sized flacons of the fragrance of your choice, $6400.