Hindu Activist Calls Louis Vuitton’s Cowhide Leather Yoga Mat Hugely Insensitive

Meditative stretching takes on a sleek bent with the Louis Vuitton Yoga Mat. But the French Maison has found itself in trouble after upset Hindus called the luxury fashion house for using cowhide leather to construct its recently released Yoga Mat.

Hindu religious statesman, activist and President of Universal Society of Hinduism, Rajan Zed, called the €1600 ($2,390 USD) luxury item ‘highly inappropriate’. Noting that the yoga mat seemed and offending two serious concepts of Hinduism – cows and yoga – and is hugely insensitive to Hindu feelings.

Rajan Zed also highlighted how wrong performing yoga, a profound, sacred and ancient discipline introduced by Hinduism, on a mat made from a killed cow is. “A sacred and long venerated animal of the religion, is a case of ‘religious appropriation’. Marking the Yoga Mat as sacrilege and an item that ridicules serious spiritual practices of an entire community”.

Rajan Zed is calling for Moët Hennessy Louis Vuitton (LVMH) CEO Bernard Arnault, Louis Vuitton CEO Michael Burke and Louis Vuitton Executive Vice President Delphine Arnault to issue a formal apology and pull the item as it goes against its the concept of ethical responsibility included in the company’s ‘Acting Responsibly and with Social Awareness’ section of its Code of Conduct.

Louis Vuitton has not yet issued a statement regarding the outrage over its Yoga Mat. Come into the world of Louis Vuitton.

Louis Vuitton Étoile Filante is the latest addition to the Maison’s travel-inspired fragrances

French Maison Louis Vuitton’s spirit of adventure shines through in all their creations, perfumes  included. The fashion house has just released Étoile Filante as the latest addition to its travel-inspired fragrances. The fragrance iÉtoile Filante, meaning ‘shooting star,’ is being promoted as precious nectar celebrating joy and hope.

Étoile Filante does so thanks to Vuitton’s in-house perfumer Jacques Cavallier-Belletrud and his chosen material ‘Osmanthus absolute’ that he adored since childhood. The perfumer was also inspired by the scents and ingredients discovered throughout his travels and finally made the secluded Vuttion fragrance house in Grasse.

Louis Vuitton has managed an immersive and beautiful floral fruity fragrance for women by bringing together elements like osmanthus, a touch of jasmine, with light notes of sun-ripened strawberry.

Osmanthus absolute was my first revelation among raw materials when, at 11, I discovered it in my father’s laboratory in Grasse. Its marvelous scent, as well as a name that evokes distant horizons, immediately fascinated me.

Jacques Cavallier Belletrud

The natural fruity accents of apricot and cassis that osmanthus possesses give this fragrance a unique delicacy that evokes the soft skin of a peach. A dose of jasmine from Grasse, obtained through CO2 extraction, and magnolia from China emphasize the floral character of the composition, while the velvety aspect is enhanced by light notes of sun-drenched strawberries.

This new fragrance Étoile Filante released in early 2021 comes housed in the signature flacon of fragrances of the Maison. Louis Vuitton Étoile Filante is available as a 100 and a 200 ml Eau de Parfum, as well as a special travel package of 4 x 7.5 ml.

Louis Vuitton Étoile Filante is available at Louis Vuitton boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Launches Ultra-Luxe Perfume Customization Service

French Maison Louis Vuitton perpetuates the Art of Personalization and launches its bespoke Haute Perfumery service with Master Perfumer Jacques Cavallier Belletrud. A unique creation, conceived and made in Grasse.

It all started in Jacques Cavallier Belletrud’s creative atelier at Les Fontaines Parfumées in Grasse, the cradle of perfumery and leatherworking trades. Since 2012, this is where the Master Perfumer has conceived his most beautiful olfactive propositions for the Maison. Now, he is opening his workshop to bespoke perfumery, for unique and personalized creations made upon request, in the tradition of the special orders that have been rooted deeply in the Louis Vuitton DNA since 1854.

I wanted to offer our clients the possibility of wearing a unique fragrance, made in my creative workshop. To me, this bespoke Haute Perfumery service represents the essence of the Maison, because ultra-personalization has always been at the heart of Louis Vuitton.

Jacques Cavallier Belletrud, Louis Vuitton master perfumer

The objective of this unique and privileged moment is to create the client’s olfactory portrait. Jacques Cavallier Belletrud inquires as to tastes, memories, and lifestyle as well as typical perfume habits. In the process, a genuine, intimate collaboration takes shape between client and Master Perfumer. After this exceptional and emotionally rich consultation, the Master Perfumer begins composing a scent and develops several formulas in his atelier at Les Fontaines Parfumées in Grasse. 

To do so, he selects from among the most exclusive raw materials he has sourced in the four corners of the globe, in order to create the fragrance trail that best corresponds to its client’s personality. Jacques Cavallier Belletrud can then calibrate each olfactory nuance down to the tiniest details to offer a resolutely made-to- measure composition.

An exceptional showcase:

It takes several months to finalize a fragrance formula. The perfume is then composed by hand at the Atelier d’Art, a new space dedicated to bespoke perfumes in the heart of Les Fontaines Parfumées. In the meantime, the trunk in which the perfume will be presented is specially crafted in Asnières, Louis Vuitton’s historic workshop and the cradle for all of its special orders. This unique and personalizable trunk holds four 100ml flacons, three 200ml flaconss, a 100ml travel case, a travel spray, plus 16 refills.

A sustainable service:

As with all of the Maison’s perfumes, made-to-measure Haute Perfumery benefits from a refill service upon request, which is available in all Louis Vuitton stores carrying perfume fountains. Each unique formula will be forever inscribed in the Louis Vuitton archives at Les Fontaines Parfumées so that the client’s olfactory signature may be perpetuated.

Special orders: Historic savoir-faire:

Since its founding, the French Maison has accompanied clients in their quest for rare and exceptional products and perpetuated the Art of Personalization, a tradition inscribed in the trunk-maker’s DNA since 1854. In 1859, the House opened its workshop in Asnières, just outside Paris. To this day, trunks and special orders are crafted there by highly qualified artisans for travellers the world over. The emblematic Desk-Trunk for the renowned conductor Leopold Stokowski and the Tea Service Trunk for the Maharaja of Baroda were made here. More recently, the Maison’s historic workshop crafted cases for transporting the world’s most prestigious sports trophies, including those for the FIFA, the French Open, and the NBA, as well as Sneaker and Vanity Trunks – contemporary versions of the cosmetic cases of the 1920s.

Louis Vuitton’s Haute Perfumery customized perfume service begins at €60,000 EUR (approximately $72,690 USD). Come into the beautiful world of Louis Vuitton.

Louis Vuitton Monogram Shadow Duo Messenger

French Maison Louis Vuitton has launched a new Duo Messenger. In full leather (well, Monogram Shadow leather, to be precise), the highly versatile series of bags (or multi-pouches, if you prefer) has become instant hits for the simple fact that they are functional, stylish, and carry that magical ability to be worn by both genders.

The new Duo Messenger comes in Monogram Shadow, a grained black leather that’s subtly embossed with the brand’s iconic monogram pattern. Completing the ‘tone-on-tone’ look would be the accompanying purse and complementary jacquard shoulder strap, as well as black metallic hardware that makes it a so-black piece. Unlike its older sibling, the Duo Messenger comes with just one roomy pouch that measures 26 cm by 18.5 cm.

The Louis Vuitton Monogram Shadow Duo Messenger is available at Louis Vuitton Boutiques worldwide. Come into the beautiful world of Louis Vuitton.

Louis Vuitton Boutiques Get Vibrant Rainbow Designs

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As select stores begin to re-open around the world, French Maison Louis Vuitton is inviting its employees and their children to decorate the House’s windows in a new initiative called ‘The Rainbow Project’. Hand-drawn rainbows by children and employees serve as welcoming beacons of hope during this uncertain time

Let’s turn the street into a cheerful space.

Gaston Louis Vuitton

Carrying on the company’s longstanding tradition of creating inviting and artful windows for the public to view, the collaborative effort asks participants to draw their very own version of a Rainbow – a symbol of hope and the start of a new adventure – to welcome the first months of early summer.

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For every city, local rainbow drawings will brighten the store’s façades in the form of stickers or digital animated screens. Paris’ Champs-Elysees store features a selection of rainbows, created by French children, across the six-window store front.

A symbol of hope. Rainbows drawn by the children of #LouisVuitton employees have appeared across store windows worldwide as colorful beacons of joy during these challenging times.

In Madrid, a Spanish child’s rainbow drawing spans the window, hovering in clouds of Louis Vuitton monograms. Other cities that have unveiled their rainbow window displays include Milan, Rome and Frankfurt.

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Look out for the rest of ‘The Rainbow Project’ to be unveiled throughout the month of May in selected Louis Vuitton stores worldwide. Come into the beautiful world of Louis Vuitton.

 

 

 

Louis Vuitton produce hospital gown

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In order to provide protective gear to healthcare workers, French Maison Louis Vuitton announces the production of thousands of hospital gowns to be donated to frontline medical staff within the Parisian hospital network AP-HP, Assistance Publique – Hôpitaux de Paris.

Thank you to the hundreds of artisans who have volunteered to create protective wear, as well as everyone doing their part to fight this global pandemic.

Louis Vuitton

These gowns will be created by volunteers at the Maison’s headquarters for six Parisian hospitals in urgent need of protective gear. Thank you to everyone who is doing their part to fight this global pandemic.

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Come into the beautiful world of Louis Vuitton.

 

 

 

 

Louis Vuitton and Mode Grande Quest produce face masks

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In order to provide protective gear to healthcare workers, French Maison Louis Vuitton has repurposed several of the Maison’s ateliers across France to produce hundreds of thousands of non-surgical face masks.

Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic.

Louis Vuitton

In partnership with the Mode Grande Ouest textile network, this initiative will donate the much-needed protective gear to frontline healthcare workers. Thank you to the hundreds of artisans who have volunteered to create these masks, as well as everyone doing their part to fight this global pandemic.

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Come into the world of Louis Vuitton.

 

 

 

 

A floral and dreamy escape from reality: Louis Vuitton Heures d’Absence

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While French Maison Louis Vuitton is primarily known for its bags and leather goods, the marquee has made a quite a splash in the world of fragrance. The brand’s much touted for Les Parfums Louis Vuitton collection is a testament to its mastery in making perfumes which is further sealed with the release of a unique new scent: Heures d’Absence.

The Les Parfums Louis Vuitton collection has been supplemented with a floral creation, a sophisticated and feminine ode to the French Maison’s perfume collection, whose composition develops flower by flower.

The new creation was inspired by the first Louis Vuitton fragrance Heures d’Absence launched in 1927, which was aimed at both men and women. Named after Georges Vuitton’s villa, the fragrance was presented to mark the opening of the new London store, and was available in only 300 copies.

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The small airplane on the body of the rectangular glass flacon was the embodiment of the love for travel and exploration of the world, and for the 2020 creation, perfumer  Jacques Cavallier Belletrud relied on several components from the first fragrance to re-materialize it and include it into the collection once again.

Louis Vuitton Heures d’Absence brings freshness and whiteness to jasmine sambac. Its sharpness blends gently with the freshly cut May roses that give off a romantic vibe. The scent of jasmine in the composition is enhanced as the most prominent flower thanks to CO2 extraction technology, while mixing it with the aromatic pittosporum flower brings harmony and joy to the flowery collage.

The powdery and bright mimosa chord has a fine honey like and fluffy effect, giving the watercolor rose flowers a dose of sunshine, along with the delicacy of raspberries that make the flower bouquet more complex and sophisticatedly sweet. The subtle, silky warmth of vanilla gently envelops the flowers, combined with a creamy base of sandalwood and musk supporting the beauty of each flower and emphasizing the sophistication of the creation.

Louis-Vuitton-Heures-d'Absence-Box-FlaconLouis Vuitton Heures d’Absence is available as a 100ml and 200ml Eau de Parfum, a travel flacon with 4 refills of 7.5ml Eau de Parfum, and a refill pack for the travel flacon (4×7.5ml Eau de Parfum.) at Louis Vuiton Boutiques and selected stores worldwide.

Come into the beautiful world of Louis Vuitton.

 

 

 

 

Louis Vuitton’s luxurious new Sneaker Box

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French Maison Louis Vuitton designed a sneaker storage box for display at Design Miami, which will take place from 4 to 8 December 2019. As a smaller version of the Sneaker Trunk, which will be introduced at the Louis Vuitton Savoir-Faire event, the Sneaker Box comes to the fore with the signature Monogram Eclipse, as we are accustomed to.

How much do you love your most treasured sneakers? A lot?

With a leather outer layer, transparent perspex cover and two concealed hidden drawers, drawers built into the box’s interior can house shoe care equipment and other small accessories. Similar to the Sneaker Trunk, the Sneaker Box can be customized to a client’s needs – sneakerheads can also stack the boxes into a wall displaying multiple pairs.

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The Louis Vuitton Sneaker Boxes, which are available at very selected Louis Vuitton Boutiques. The retail price has has yet to be announced. But believe me…. beauty doesn’t comes cheap! But hey, you do love your sneakers. Right?

Come into the beautiful world of Louis Vuitton.