Since its inception in 1994 – when its founder created a handful of scents revolutionary in their discerning simplicity – Jo Malone London has become synonymous with British style. The Jo Malone Studio orchestrates a world of bespoke luxury immersed in modern British culture, curating collaborations between world-renowned master perfumers and London’s leading creative talent.
The personality of the man or woman whose name is on a perfume bottle is rarely captured in the personality of the liquid inside. Red Roses Cologne by Jo Malone is an exception. In person, Malone is a crisp, practical, straightforward, delightful English woman, and when she was directing her perfumers in the creation of her scents ‘she left her eponymous house in 2006; Jo Malone Ltd. is now owned by the Estée Lauder Companies’ she established an artistic olfactory style that was, at its best, equally direct and delightfully English (the latter a relative rarity quality in a business dominated by the French and the Americans).
Supporting the Estée Lauder Companies Breast Cancer Awereness campaign, Jo Malone has pledged to donate a percentage of its Red Roses Cologne sales to fighting breast cancer, With a blend of seven of the world’s most exquisite roses, Charity has never been sweeter.
One feature of Malone’s perfumes is that they are not perfumes but scents; Malone favored transparent, light-filled, linear works of olfactory minimalism and in urging her clients to ‘layer’ her creations cheerfully contradicted the very French ego-based notion of ‘Big Creator as Artist with Deep Vision’. Malone’s style could be a liability, and some of her work (and Lauder’s work in her name) elides into aromatherapy. One sometimes has the sensation of smelling a nice olfactory sketch that its designer has neglected to complete. When the style works, as it does here, the result is a pure, contemporary accessibility and a refreshing lack of fussiness and overthinking, scents as plainly alluring as a summer dress.
Here is a 21st-century rose scent that breaks no new aesthetic ground, doesn’t try to, and doesn’t need to. Red Roses uses YSL’s Paris equation of rose + violet leaf, but the variables are a bit lighter here, the math less dense. The result is a straightforwardly lovely scent of garden roses, a peony or two, and the green leaves on the crisp stems.
Created in 2001 by Lucien Piquet and Patricia Bilodeau, Red Roses by Jo Malone is the essence of modern romance. Inspired by a voluptuous blend of seven of the world’s most exquisite roses, this fragrance features notes of crushed violet leaves and a hint of lemon, unfolding like a bouquet of freshly cut flowers. A deep, honeyed note with its smooth, rich accents of beeswax, brings an addictive sweetness to the fragrance.
Top notes: Lemon, mint
Heart notes: Bulgarian rose, Scarlet velvet rose, Violet leaf
Base notes: Honeycomb
I love Jo Malone fragrances in general anyways for their packaging, so elegant, and the scent is not overwhelming. If you are a person who loves rose-scented things, you absolutely must sniff out this perfume. Jo Malone Red Roses is surprisingly clean, sheer and romantic.
Charity has never been sweeter. Jo Malone Red Roses is available as 50 and 100ml.
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