The little black bottle of goodness : Lancome Advanced Genifique serum

 

From its latest All Stars campaign to its iconic status as the ultimate beauty product in every skin ritual, here’s why we love Lancôme’s Advanced Génifique.

When French Maison Lancôme released its first anti-aging serum that paved the way to scientific research in cosmetics, the Génifique flew off shelves so quickly that it soon became an emblem of their skincare line. With four bottles sold every minute, the serum became Advanced Génifique in 2013 with an optimised formula and self-loading dropper. Here are a few good reasons why it’s on our anti-aging products must-have list.

The empowering All Stars campaign behind this serum

With Hollywood starlets Penélope Cruz, Lupita Nyong’o (photo), Kate Winslet and Lilly Collins as the Maison’s newest ambassadresses, the campaign, shoot by Peter Lindbergh,  focuses on the ‘Aura of Youth’ – an intangible personal glow that emanates from within, transcending age and ethnicity. By advocating the beauty of being yourself, the campaign draws attention to Lancôme’s Advanced Génifique as a symbol of universal beauty beyond surface level.

 

The comprehensive scientific research on skin’s radiance

After analysing the outcome of the skin’s visible light, Lancôme found that the skin’s radiance and visible luminosity is a result of a complex relationship between light and the different skin tissue structures. Research has found that the backscattering of inner light decreases with age, playing a key role in the skin’s radiance.

 

What’s it’s secret?

The serum’s active ingredients include antioxidant vitamin C which is known to help improve your skin’s collagen production while minimising the look of pigmentation. It also contains bifida ferment lysate, a type of yeast, that also has antioxidant benefits; hydrating glycerin; skin-plumping hyaluronic acid and adenosine, a good anti-inflammatory.

 

Advanced Génifique’s effects on the skin

Expect an increase in your skin’s luminosity month by month after using this anti-aging serum, according to a study done on a group of 37 people for two months. With a lightweight, (very) fast-absorbing texture, the concentrate leaves your skin softened with a plumped sensation.

 

Lancôme Advanced Génifique Youth Activating Concentrate Serum is available in 50 and 70ml, at Lancome counters and selectedstore.

Come into the beautiful world of Lancôme.

 

 

 

 

Behind the scenes with Lupita Nyong’o and Lancôme

Lancôme releases its behind-the-scenes film featuring new ambassador Lupita Nyong’o on set of her ‘joyful’ new campaigns…

As previously mentined, Hollywood darling Lupita Nyong’o is the latest beautiful face to front French beauty authority in the field, Lancôme. The Oscar-winning actress has brought a certain ‘joie de vivre’ to the project, made clear by the release of a behind-the-scenes film – shot on the sets of Nyong’o’s two new advertising campaigns.

Working with photographers Mert and Marcus was a lot of fun. They did it with such a joy and you want nothing but to help them accomplish what they’re doing, and it’s so easy to trust them.

Lupita Nyong’o

A girl after my own beauty heart, it’s the subject matter that Nyong’o seems pretty thrilled by too: “make-up for me is like a frame of an art piece”, she says.

It concerns two campaigns; L’Absolue Rouge lipsticks (the campaign which she shares with fellow actress Penelope Cruz) and Teint Idole Foundation (the campaign which she shares with Daria Werbowy, and currently displayed in the US only but soon to be revealed worldwide), and the actress was keen to share her personal beauty tips for both.

Watch the short film below, now: