MAC Exclusive Finally Here Caitlyn Lipstick

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Back in February, MAC Cosmetics announced Caitylin Jenner would be releasing a lipstick with the brand. And now it’s here.

Named ‘Finally Free’, the rose-hued lipstick was crafted with a great cause in mind. MAC will donate 100 per cent of the proceeds from the lippie towards the MAC Aids Fund Transgender Initiative, which supports transgender communities.

MAC-Cailtyn-Jenner-MAC Caitylin Jenner ‘Finally Free’ lipstick

In the glam campaign photos, Caitylin Jenner looks sultry in a black satin bustier. She dons golden eyeshadow and tousled curls as she applies the new $17 lipstick in the mirror.

MAC Exclusive Finally Here Caitlyn Lipstick

As noted by E Online, the 66-year-old Olympian, who was named the new face of H&M Sport last month, revealed the name of her signature shade ‘Finally Free was a simple choice.

I wanted a name that I use and which represents the community. This is who I am: Finally Free. It’s just so simple. No more secrets. I’m free. I woke up the other morning, and I was just happy. Getting dressed, going out, I’m accepted in the world; people are nice. Life is good. I’m Finally Free.

Caitlyn Jenner

As for the colour, Jenner wanted something she could always wear and feel comfortable in.

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Caitlyn Jenner has fearlessly shared her transition with the world. Her new M·A·C Lipstick, Finally Free, champions All Ages, All Races and All Sexes. 100% of the selling price goes to the M·A·C AIDS Fund Transgender Initiative, to further its work in support of transgender communities. Exclusively Online.

 

MAC announces a collaboration with Caitlyn Jenner!

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Caitlyn is the latest Jenner to make a foray into the make-up and beauty industry. Daughter Kylie already has her own covetable line of ‘Lip Kits’ while Kendall has become the face of Estee Lauder and now Caitlyn has collaborated with MAC for a lipstick with in a pink shade titled ‘Finally Free’. In an interview posted on the MAC website, Caitlyn explains the color choice,

I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little color on my lips, not a lot during the day. And this rosy nude is the color I’ve gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It’s very simple.

Caitlyn Jenner

 Caitlyn Jenner has fearlessly shared her transitioned into the world. Her new MAC lipstick, Finally Free, champions All Ages, All Races, and All Sexes.

MAC-Cailtyn-Jenner-MAC Caitlyn Jenner Midtown Rosy Nude lipstick (creme sheen)

One hundred percent of the proceeds from the sale of Caitlyn’s lipstick will do to MAC AIDS Fund Transgender Initiative, to expand its funding to organizations and programs improving transgender lives. Speaking about the title assigned to her shade, Caitlyn said, “I wanted a name that I use, and which represents the community. This is who I am: Finally Free”.

Caitlyn’s MAC Midtown Rosy Nude lipstick will be launched on April 7 this year.