Gucci Mémoire d’une Odeur fragrance film starring Harry Styles

After Gucci’s wonderful fragrance Flora Emerald Gardenia, in the opaque green bottle, the Italian fashion house launches another fragrance, again dressed in the color green but this time in a transparent glass flacon and with a green box decorated with golden stars. The composition is announced as mineral-aromatic.

Master perfumer Alberto Morillas composed this new unisex Gucci fragrance, named Mémoire d’une Odeur, and this time enriched it with a chamomile accord reflecting memories of the past and very nostalgic moments.

Presenting Gucci Mémoire d’une Odeur, the universal fragrance by Alessandro Michele, lead by singer, songwriter and actor Harry styles, depicting a free-spirited family, who embrace life without inhibitions, making memories together.

For this new scent story, the Creative Director of the Italian fashion house has imagined fragrance as an explorer of the power of memories, bringing them back from the past and making them live in our present.

Master perfumer Alberto Morillas was selected to compose an unusual creation in vintage style, emphasizing mineral notes, the smoothness of musk, and delicate chamomile accord reflecting memories of the past and very nostalgic moments. Gucci Mémoire d’une Odeur is an elixir that transcends gender by its individuality, to establish a new olfactive family, Mineral Aromatic. The transcendent accord features unexpected and enigmatic ingredients, and is defined by a note of Roman chamomile.

I had to think quite carefully about why Alessandro chose chamomile. When I started to work with the scent of chamomile itself, then I understood; no one had done it before. Chamomile is known all over the world. Everyone has smelled it at some point, but as a dream, a memory of childhood, something timeless, and never in a fragrance. This flower is very underestimated and it’s a plant with an exceptional olfactive signature. The musky mineral accord is the keystone of the fragrance; it links all the other olfactive elements together with pure softness.

Alberto Morillas

In the opening of the composition, Roman chamomile is combined with bitter almonds. The heart develops the floral aromas of Indian coral jasmine and jasmine petals embraced by musk, which gives depth to the creation, followed by an accord of noble woods built from warm sandalwood and airy and transparent cedar facets, enriched with some subtle vanilla softness.

Roman Chamomile has grown around Rome in terraced gardens since the 16th and 17th centuries. Giving a green aromatic scent, the sunny and hardy flower has an unparalleled character, radiating with joy, and precedes a sweet aromatic dry down with honey and green apple.

A note exclusive to Gucci, collected in India, the star-shaped flower emits a more powerful scent and colors at night, remaining lighter and fresher during the day. Referred to as Queen of the Night, the official flower of Bengal, this unique quality of jasmine has a honeyed temper and an orangey coral-colored heart.

The Gucci Mémoire d’une Odeur’s campaign shot by Glen Luchford is a concept by Alessandro Michele that is inclusive, genderless and ageless, reflecting the spirit of the perfume. For the advertising campaign, singer, songwriter, and actor Harry Styles leads the cast of the family, which includes an eclectic and universal mix of talents and models: Zumi Rosow (designer and musician), Ariana Papademetropoulos (artist), Stanislas Klossowski de Rola (actor and musician), Olimpia Dior (artist), Leslie Winer (model and musician), Thomas Riguelle (model), Tex Santos-Shaw (model), Tessa Bruinsma (model), Olga Zapivokhina (model), Oleg Ulrich (model), Matïss Rucko (model), Mae Lapres (model), William Valente (model), Katea Gramma (model), Unia Pakhomova (model), Ellia Sophia (model), Elibeidy Dani Martinez (model), Cheikh Tall (model), and Aaron Sirainen (model).

The cast is shown in diverse settings in the countryside of Rome, dancing, picnicking at sun kissed ruins of Canale Monterano – a village with ruins from the mid 17th century, including a fountain with a lion statue said to be designed by Gian Lorenzo Bernini – and in and around their family home, the medieval Montecalvello Castle.

The Gucci vintage flacon served as an inspiration for the flacon of the new Mémoire d’une Odeur, created as a ribbed column in an elegant green color. The flacon in heavy glass is crowned with a golden cap.

Symbolizing a starry night sky and the earthly world that gazes up at it in marvel, the perfume’s green box is decorated with Celestial firmaments inspired by the paintings of Roman and gothic churches of the Middle Ages and Renaissance in Europe.

Spritz it onto your pulse points and to make every moment memorable. Gucci Mémoire d’une Odeur will be available in stores as a 30ml (Rollerball), 40ml, 60ml and 100ml Eau de Parfum starting August 1st, 2019, at Macy’s, Saks Fifth Avenue,  Sephora, and Harrods.

Come into the beautiful world of Gucci.

 

 

 

 

 

Gucci Is Relaunching Its Makeup Line With 58 Shades of Lipstick

Italian fashion house Gucci already dominates the fashion space, and is now expanding its sphere of influence into beauty. After first launching in 2014 and then disappearing, Gucci Beauty is making a highly anticipated comeback.

There’s something quite satisfying when a fashion house launches make-up – just look at brands like Armani, Burberry and Louboutin – so when Yakymour heard Gucci Beauty was making a comeback, we sat up.

This isn’t the Italian fashion house’s first foray into the world of luxury beauty though. It originally first launched products back in november 2014 when Frida Giannini was creative director (she was responsible for the green dress J-Lo wore on the cover of W magazine in 2013, and who was known for her glam Seventies vibe). The high end label dropped the collection of 200 lip, face and eye products under a partnership with Procter & Gamble. But when the P&G sold the entirety of its beauty portfolio in 2016, the brand halted its expansion within the space.

The products weren’t around for long though, but now Gucci Beauty is back with a vengeance. The new cosmetics line is part of the brand’s partnership with Coty, and the launch was officially announced today (3 May) in New York. This new drop reflects Michele’s on-going commitment to both the beauty space and a formidable eye for business growth. For the campaign, Gucci creative director Alessandro Michele tapped Dani Miller, lead singer of Surfbort, and close friends and models Mae Lapres, Achok Majak, and Ellia Sophia – all were present and dressed the chic-rocker part (in Gucci, of course).

So lipstick lovers, brace yourselves. The Italian fashion house is releasing a new lipstick range. Inspired by Old-Hollywood, the 57-piece collection, envisioned by the brand’s creative director Alessandro Michele, arrives in the most romantic tube designs.

Lipstick is the most beautiful object you can find inside a handbag. It is the most fascinating because it has always had a beautiful scent — we made Gucci lipsticks perfumed with violet. Lipstick is a playful object because it recalls crayons that children colour with. Lipstick also symbolises the world of cinema, and all the famous lips from Hollywood.

Alessandro Michele

Michele, who launched Gucci’s new fragrance family to much acclaim, explains he was inspired by the vintage glamour of the Fifties, specifically ‘Hollywood divas and the mythology of cinema, which first put lips in the spotlight’. This is reflected in the names of the lipstick shades, from Jean Harlow to Greta Garbo to Bette Davis.

Gucci Rouge à Lèvres Satin

The range includes 36 shades of the Rouge à Lèvres Satin with a satin finish, 18 luminous shades Rouge à Lèvres Voile, and lip balms in three colors and one transparent variant – Baume à Lèvres.

Gucci Rouge à Lèvres Voile

A very special shade for Michelle is the one called 25 Goldie Red, which pays tribute to a Hollywood character named Goldie Red that he used to admire as a child. 25 is said to be Michelle’s lucky number. All of the finishes have a subtle violet scent. The lipsticks retail for $38 each.

Gucci Baume à Lèvres

As for the packaging, the new lipstick bullets come in Instagrammable gold tones featuring Art Deco geometric motifs as well as turquoise and ivory colours adorned with pink rosebuds. The one consistency for every Gucci lipstick is a golden base.

Gucci’s new lipstick line drops exclusively on Gucci.com on May 4, then in Gucci’s Fifth Avenue store on May 5, the Gucci beauty store in Saks Fifth Avenue on May 6 and Gucci’s Wooster Street store on May 13, and it’ll be available in Harrods and on Harrods.com from 28 May. The rollout will continue in select doors worldwide.

And this is just the beginning. The fashion house has also revealed that new products for eyes and face are in the making! Come into the beautiful world of Gucci.