The Parisian fashion house Maison Martin Margiela was founded in 1988 by Belgian designer Martin Margiela. A cross-section between fashion and design, the house presents Haute Couture and ready-to-wear collections as well as leather goods, footwear, accessories, and fragrance. In 1994, Maison Martin Margiela introduced ‘REPLICA,’ a new seasonal line. The collection represents an interest in highly functional and emotive garments and accessories, meticulously reproduced to maintain the piece’s original character. Maison Martin Margiela expanded upon this concept with a collection of ‘REPLICA’ fragrances that evoke the scents hidden deep in our memories.
Maison Margiela Beach Walk
Perfumes have a tendency to remind you of certain moments or periods of your life, for example, I can put on a fragrance that takes me back to high school and your first love (Christian Dior Jules) or the times of endless desert nights in Jordan (Jil Sander Background). A good perfume is so much more than just a nice scent, it’s also connected to feelings and memories. Thats why I’ve always liked the thought of wearing a special fragrance during vacation (Bvlgari Eau the Vert, Hermès Eau de Hermès), so that I can relate to relaxation and well being when I’m wearing it. It’s possible I got kind of mesmerized by the words on the bottle but in this case they actually do make sense, even before the scent has becomed ‘yours’ you recognize it and I’m not kidding! ‘Reproduction of familiar scents and moments of varying locations and periods’ with a touch of ‘Sun kissed salty skin’ really spells out what this little bottle is all about and, well, that’s more than enough for me.
Perfumers who were invited to participate in creation of the new collection are Jacques Cavallier and Marie Salamagne. Beach Walk opens with citruses – bergamot and lemon, and develops with pink pepper, ylang-ylang, coconut milk, musk and heliotrope to evoke a familiar but forgotten moment – a walk along a sandy beach
From now on this perfume will be forever associated with a sunny, perfect vacation and I’ll make sure to always bring it with me when I’m fortunate enough to go on another one of those.
Close your eyes and let the fragrance transport you to the memory of an afternoon stroll along the ocean. Your feet sink into the wet sand as waves brush against your skin. The sun sinks gently through the crystal sky, its warmth balanced by a soft breeze with the subtle tangy scent of water. Beach Walk evokes hints of ocean spray, and captures the carefree bliss of a summer day.
The silhouette of each ‘REPLICA’ bottle is inspired by classic apothecary jars, allowing the collection to be instantly identifiable. Each bottle carries a 100 percent cotton label, which is printed using black ink text and resembles the tags used on the clothing and accessories for the ‘REPLICA’ couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the original ‘REPLICA’ couture line.
Notes: Bergamot, Pink Pepper, Lemon, Ylang Ylang, Coconut Milk, Heliotrope, Musk,
Maison Margiela Beach Walk is availble as 100 ml Eau de Toilette and is an Allure Best of Beauty Award winner.