Watertone or sustainable beauty by Make Up For Ever

Committed to sustainable beauty that does not compromise on the quality or performance of its products, Make Up For Ever presents Watertone, its new skin-perfecting foundation. The launch is accompanied by the campaign ‘Be Fearless’, filmed and directed by the photographer Charlotte Wales, acclaimed for her ability to capture emotions through faces and bodies.

Co-created with the Maison’s professional makeup artists, Watertone foundation is available in 32 different shades, suits all skin types. Clean, sheer skin tint that minimizes imperfections and adds hydration for 24 hours. and is housed within a super sleek, matte frosted glass bottle with a pump dispenser. 

Designed for fans of natural beauty, Watertone is formulated without animal-derived ingredients, parabens, silicones, PEG, EDTA, mineral oil and phenoxyethanol, and with less than 1% fragrance. It comprises 78% water-based and 94% nature-derived ingredients. Its 100% recyclable glass bottle has a removable cap which can be used as a palette, while its paper packaging is sourced from sustainably managed forests.

Two innovative accessories have also been created with an objective of sustainability. They were developed in collaboration with Make Up For Ever’s professional makeup artists in order to optimize the performance of the foundation. The Watertone Sponge, which is latex-free and sold in a recyclable plastic box, is produced with water-activated materials which enable it to transform into a supple tool that blends and smooths foundation for a flawless finish. Meanwhile, the Artisan Brush #116 consists of synthetic bristles with a beech-wood handle.

The creative mission of Make Up For Ever is to inspire everyone to show who they really are and what makes them unique. Come into the beautiful world of Make Up For Ever.

Must Try: Make Up For Ever Ultra HD Skin Booster

Make Up For Ever Ultra HD Skin Booster

For more than 25 years, Make Up For Ever has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, Make Up For Ever  is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire. Featuring a wide array of foundation and concealer shades for diverse skin tones and offers everything you need to prep, cover, and finish for a flawless, natural-looking complexion.

Now they created the Ultra HD Skin Booster. It’s a hydrating face serum that delivers a plumped look, preps skin for makeup, and hydrates to smooth the appearance of fine lines.

 

Make Up For Ever Ultra HD Skin Booster Open

Recharge your complexion with Ultra HD Skin Booster. Rich in hyaluronic-acid and argan oil extract, it instantly hydrates skin to smooth the appearance of fine lines. It illuminates skin to prep it for makeup application, and its expertly designed, drop applicator provides the perfect amount of product. Apply before your favorite primer formula to make your makeup work even harder. The result is a perfectly smooth canvas ready for makeup application.

Suggested Usage:
– Apply few drops directly onto the skin before primer.
– Tip: mix into Ultra HD Liquid Foundation for sheerer coverage.

Deeply connected to the evolving needs of professional makeup artists and consumers alike, Make Up For Ever developed Ultra HD to meet the demands of the next generation of digital devices that display images with stunning clarity, unbelievable detail, and heightened color.