Château de Versailles creates the Perfumer’s Garden thanks to support from Maison Francis Kurkdjian

© Château de Versailles / T. Garnier 

Maison Francis Kurkdjian has become a patron of the Château de Versailles, providing support for creation of the ‘Perfumer’s Garden’. Situated in the Châteauneuf Orangerie garden in the heart of the Trianon estate, this garden will be home to hundreds of different plants used in perfume-making. It will open in spring 2023.

The fruit of exceptional collaboration between the Trianon’s gardeners and Francis Kurkdjian, the Perfumer’s Garden will showcase hundreds of fragrant species, inspired by the spirit of the 17th-century Trianon gardens.

This exceptional garden will include traditional species such as roses and jasmine, as well as plants with surprising scents, ranging from chocolate to apple. There will also be malodorous plants and so-called ‘mute’ plants such as hyacinth, peony and violet, whose scent must be reproduced synthetically for fragrances.

© Château de Versailles / T. Garnier 

Visitors will also be able to discover the rich history of perfumes in the court of Versailles. In the 17th century, as Louis XIV commissioned work on the Trianon de Porcelaine, which later became the Grand Trianon, flowers became extremely fashionable and the Trianon gardens were abloom with heady fragrant species. At the same time, a craze for perfumes burgeoned at the court of Versailles, making the palace the cradle of the perfume-making craft from the late 17th century onwards.

Francis Kurkdjian has had an intimate affinity with the Château de Versailles from the very beginnings of his career. Just a few years after graduating from Versailles’ perfumery school, he recreated Marie-Antoinette’s ‘Sillage de la Reine’ scent, working from archival documents. In 2006, Marc Chaya – co-founder of Maison Francis Kurkdjian – and Francis Kurkdjian created together the olfactory installation ‘Soleil de Minuit’ for the Versailles Off festival. And during the Grandes Eaux Nocturnes night fountains shows in 2007 and 2008, the perfumer crafted an olfactory experience in the heart of the Château de Versailles gardens.

© Château de Versailles / T. Garnier 

With the ‘Perfumer’s Garden‘, visitors will have a chance to discover Versailles from a fresh bucolic perspective amidst a captivating garden previously closed to the public.

Perfume house Maison Francis Kurkdjian enters LVMH portfolio

French luxury goods company LVMH has agreed to buy a majority stake in French independent perfume house Maison Francis Kurkdjian as it expands in fast-growing niche luxury fragrances.

 

Francis Kurkdjian Noses GIF

In 1985, at the age of 26, Francis Kurkdjian created a perfume that would become the catalyst for his career; Jean Paul Gaultier Le Male. Now, the French-Armenian perfumer, who launched his eponymous brand in 1999 with French-Lebanese businessman, a former partner at Ernst & Young in Paris, Marc Chaya, has become the latest to sell to the Louis Vuitton Moët Hennessey (LVMH) portofolio.

Speaking about the new partnership in which both Kurkdjian and Chaya will continue in their roles, Bernard Arnault, Chairman and Chief Executive Officer of LVMH says: “I am delighted to welcome Maison Francis Kurkdjian to the LVMH Group. Their avant-garde spirit and the quality of their creations give this fragrance House great potential and a promising future”.

“LVMH clearly understands the nature of our Maison, and the Group’s approach to custom-crafted creativity guarantees that our distinctive identity will thrive for the long-term”, added Kurkdjian, who has also previously crafted perfumes for Christian Dior, Lancôme, Yves Saint Laurent, Burberry, Giorgio Armani, Versace, Nina Ricci, Baccarat, Carven, Narciso Rodriguez, Kenzo and Elizabeth Arden.

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Exploring new creative territories in fragrances through his own bespoke fragrance atelier, collaborations with artists and pop-up installations. Francis Kurkdjian received the honorary title of Chevalier des Arts et Lettres in 2008, and became a member in January 2016 of Comité Colbert, the association promoting French luxury and know-how.

Maison Francis Kurkdjian, with estimated annual sales of between 15 and 20 million euros, has two stores in Paris, four in Taiwan, one in Malaysia and another in Dubai.

Its perfumes, which cost up to 1,200 euros ($1,290) for 70 milliliters, are sold in more than 500 select locations in more than 40 countries.