Dior Releases Its Redesigned Bobby Bag

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Designed by Maria Grazia Chiuri, French Maison Christian Dior has unveiled a re-designed Bobby Bag as part of its Fall 2020 collection release. The new It bag pays homage to Monsieur Christian Dior’s beloved dog Bobby, who lent his name to many designs in the Maison’s archive. Bobby has also inspired a limited-edition perfume bottle, like a work of art in his image, designed by Fernand Guery-Colas among many other things.

A nod to monsieur Christian Dior’s dog, the Bobby carries an air of ‘timeless modernity’ with its contemporary contoured shape, smooth box calfskin that is selected for its superior quality., flexible suede interior and craftmanship.

The fashion house’s iconic signature ‘CD’ initials, made of antique gold-finished metal, is defined atop the classic military-style buckle which neatly hides the magnetic clasp of this petit flap bag. An emblematic signature, the ’30 Montaigne’, Dior’s landmark Paris address, is relief hand-embossed in tone-on-tone and finished by hand — giving a subtle echo of the eponymous emblematic bag.

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Hand made in Florance, Italy, the Bobby Bag is available in three sizes and two versions: the calfskin and the embroidered Oblique Jacquard. The former is available in four colors of black, blue, latte and camel, and the latter just in the color blue.

These exceptional designs are realized in Florence, the beating heart of leather goods production, according to a precise and demanding artisanal savoir-faire.

A must-have piece in the collection for every apostle of Dior, the Bobby can be carried in the hand, worn on the shoulder, or cross-body thanks to its detachable shoulder straps. The latter also comes in matching leathers or an embroidered version, offering an endless possibility to mix and match for a resolute couture result.

Watch how the Bobby Bag is hand crafted in the video above. The Bobby Bag is available at Dior Boutiques, Dior’s official website, and selected stores worldwide.

Come into the beautiful world of Christian Dior.