Emilio Pucci Verde 072


Emilio Pucci was a famous fashion designer – a semi-professional athlete and politician – from Florence. His first fragrance Emilio Pucci Vivara, created by Michel Hy, was launched in 1965. It was named after a deserted cresent shaped Island opposite Ischia, in the bay of Naples, Italy. A balsamic green fragrance for women, evocative the Mediterranean sun, salt, sea, and summer in Emilio Pucci’s distinctive style. It starts with a green fruity aldehydic top, followed by a fruity floral heart, layered over a warm, woody and ambery base.

Emilio Pucci Vivara has been discontinued since the mid 1980s. In 2007, Vivara was reformulated by François Demachy, Nathalie Gracia-Cetto and Marie-Aude Couture-Bluche and relaunched in a new flacon, shaped as a pebble. The newer reissue didn’t smell nothing like the original. It is classified as a chypre floral fragrance for women.

The following three years, every year a limited edition flacon – in an other color – was launched. In 2009, the Vivara Variazioni Collection of Eau de Toilettes, comprises up of three different variations of the 2007 fragrance Vivara, each of them symbolizing water (blue), sun (yellow) and sand (red) of the Mediterranean Sea.


This year the iconic Italian fashion house Emilio Pucci is releasing a new fragrance Vivara Variazioni Verde 072, and is a flanker to the previous Vivara collection and it will symbolize the earth’s plants.

Verde 072 Perfume describes the harmony between people and nature. This fresh fragrance as if invites you on a trip in the heart of the nature, where everything is green, calming and relaxing. Vivara Variazioni Verde 072 has successfully filled the Vivara Variazioni collection.

Emilio Pucci Vivara Variazioni Verde 072 will blowout sensual notes of bergamot and mint accompanied by surprising green accords. Vivara Variazioni Verde 072, inspired by the aquatic herbs, opens up with icy cool notes of bergamot and mint. The heart contains opulent Turkish rose refreshed by neroli, places on a base of of cedar and tonka bean.



Verde 072 by Emilio Pucci has a very tasteful and gorgeous design. The eye-catching bright colorful flacon is decorated with signature is colored in bright shades of green and will attract women’s hearts and eyes every time they will face this perfume.

Emilio Pucci Verde 072 is available as 50 and 100ml Eau de Toilette at Emilio Pucci boutiques and selected stores worldwide. Come into the beautiful world of Emilio Pucci.