Maserati MC20 Fuoriserie Edition for David Beckham: a love letter for the Magic City of Miami

A letter written to the magical city of Miami: this is how MC20 Fuoriserie Edition for David Beckham was born. The ambassador of the Italian automotive brand becomes a designer with the help of the Maserati Centro Stile. Thanks to this union, the passion of the British champion for his second home city takes shape in a customized car that exemplifies the concepts of performance and sportiness: the MC20.

This project is part of Maserati’s Fuoriserie customization program, which in its various styles allows customers to create their tailor-made Maserati. The car, intended as a symbol of true luxury in the third millennium, shows the world its unique nature and personal character. Maserati Fuoriserie is a blank canvas and the House of the Trident truly offers an array instruments to create with. The rest is left to the clients taste and inspiration, giving them the opportunity to set their own trends and express their personality.

After a personalized and collaborative design process, Beckham and the designers of the Maserati Centro Stile created the MC20 Fuoriserie Edition for David Beckham. This car translates true passion into a carbon fiber monocoque, entirely Made in Italy, and powered by a patented V6 petrol engine derived from Formula 1 technologies.

In this story, the starting point is Miami, the home of Beckham’s US soccer club, while the end result is black and pink, a chromatic dichotomy, as well as the interplay between glossy and matt surfaces. The team colors are, black and pink, and the uniforms are characterized by contrasting glossy-matt treatments.

As car designers, our mission is to offer a holistic experience. This value guides our Brand’s stylistic research, making each Maserati uniquely recognizable. Our customization program is another example of our brand’s goal to create singular experiences for our customers: Maserati Fuoriserie is a blank canvas, on which Maserati clients can write their own stories and unleash their creativity, making their dreams come true. Designing this special edition MC20 with David, as with all our Fuoriserie projects, is also an ode to the Brand’s past, taking us back to a time when every car was hand-built to the client’s requests, giving life to a one-off, a true ‘fuoriserie’.

Klaus Busse, Head of Maserati Design

Starting from this as an inspiration, the bodywork features a glossy black tone which contrasts with the Trident logos on the grille and on the C-pillar, in black, but with an opaque finish. The Maserati lettering on the rear is also opaque, while the MC20 badge on the door is pastel pink, as are the Brembo brake calipers.

The interior, in leather and Alcantara, is black with contrast-stitching in pink. The backrests, in Alcantara, are worked with a tone-on-tone laser engraving method and the headrest features a three-dimensional pastel pink embroidery.

I have always been a car enthusiast, so to be part of designing and creating my MC20 through the Fuoriserie customisation programme has been an amazing experience. Cars are about individual taste whether it’s the model, colour or small personal details on the inside. It has been incredible to collaborate with the Maserati team and designers to create this one-off car that is inspired by my second home, Miami and my football club there. It is a joy to be behind the wheel.

David Beckham

Finally, in the center tunnel  between the two seats, a personalized nameplate with a glossy-matte effect: at the top, next to the Trident, the Maserati Fuoriserie lettering is pastel pink, at the bottom the italics “For David” appears with an aluminum effect.

Miami is a land of magical nights and delicate sunsets. MC20 Fuoriserie Edition for David Beckham seems designed to cross this subtle line between day and night, between pink, the color that greets and bids a farewell with each sunset, and black, that rocks us into the realm of dreams: a realm in which space and time become relative concepts, and you can express yourself through a completely customized car.

Come in the beautiful world of Maserati.

Levante Trofeo Fuoriserie Edition for Chef Alajmo

‘Made in Italy’ is a value that unites Maserati and Chef Massimiliano Alajmo. From deep-rooted traditions, to re-writing the rules as they race towards the future, these two icons of Italian culture embody the courage it takes to be a maverick, and give shape and movement to this spirit with the Levante Trofeo Fuoriserie Edition for Alajmo.

Massimiliano Alajmo, the youngest chef in the world to receive three Michelin stars, joins forces with the House of the Trident, in creating an exclusive vehicle under the aegis of the Maserati Fuoriserie customisation programme.  As we move forward in the third millennium the purest expression of luxury is the possibility to simply be yourself: a car becomes an extension of our unique identity. Trendsetters give shape to their self-expression combining elements from nature with the know-how learned over time. This methodology, shared by Maserati and Alajmo, is now available to those audacious enough to express their personality by entering into the world of Maserati Fuoriserie.

A menu of Fuoriserie ingredients

This customization programme, presented last September by Maserati, offers two different customisation routes. To use a culinary metaphor: Maserati Fuoriserie offers clients the choice of an empty plate on which they can create a singular, unrepeatable, one-off car; or, if they prefer, a menu of ingredients to choose from – including materials, colours and details – to be mixed and matched to suit their taste. The final recipe gives shape to the client’s personal creativity, offering them the choice from 23 exterior colours, ten liveries, five dreamlines, five colours for brake calipers, three types of wheel finishes, five colours of Fuoriserie stitching, and three colours of leather, with the choice of monochrome or bi-colour seats.

Levante Trofeo Fuoriserie for Alajmo: Black vs Gold

The Levante Trofeo Fuoriserie for Alajmo sports the colours of the chef’s logo: black for exteriors and gold for interiors. For Alajmo gold is the maximum expression of brightness, in fact in the kitchen, gold has always been associated with saffron, which with its colour, texture and taste, recalls the warmth and vital energy of the sun, bringing the diner one-step closer to it. Fully designed and engineered in Italy, like all Maseratis, this custom Maserati Fuoriserie edition is characterized by soft gold coloured interiors in Pale Terracotta, with contrasting grey stitching and matching embroidered Trofeo writings on the Trident sealed headrests. The exteriors, on the other hand, are in Nero Luce, a glossy black finish, accentuated with dreamlines in Mistic Gold, and 22-inch Orione wheel rims with black brake calipers. 

According to Chef Alajmo, when adherence to the rules lead us away from our original goals and ideas, we must break these rules so to reaffirm the true essence of what we are doing, be it cooking, or automotive engineering.
For Massimiliano Alajmo, doing away with the tablecloth, eating with our hands and ‘playing elegantly’ with food helps us regain a long-lost appreciation for the poetic beauty of sharing a meal with others. In the same way, Maserati Fuoriserie allows its clients to regain a long-lost passion: infinite beauty of driving, exploring our most authentic self and discovering new roads.

Golden Dinner

Levante Trofeo Fuoriserie Edition for Alajmo was unveiled at the Alajmo family’s three Michelin star-restaurant, Le Calandre in Padua, on 20th October, where guests enjoyed a unique ‘Golden Dinner’, a ‘Fuoriserie’ culinary experience created to celebrate the colours and flavours of this unique collaboration.

Come in the beautiful world of Maserati.

Maserati comes with Special Edition of GranTurismo and GranCabrio

Maserati celebrates 60 years since the 3500 GT was unveiled. The party comes in the form of the GranTurismo and GranCabrio Special Edition, the production run is limited to 400 units.

60 years ago, Maserati presented the 3500 GT, the car of which the GranTurismo is a distant descendant. Maserati is celebrating the GT’s anniversary with the GranTurismo and GranCabrio Special Edition.

The Special Edition is available in a special color, the three-layer paint New Rosso Italiano. The 20-inch wheels are finished in high-gloss black and fitted with special hub caps. Carbon fiber accents, including in the bumpers, are also part of the Special Edition.

The interior is decorated with a choice of leather upholstery from Poltrona Frau or a combination of leather and Alcantara. The stitching is available in different contrasting colours. Special Edition lettering, a plaque on the center tunnel and carbon fiber elements complete the decoration.

When the hood is opened, we see a 460 hp 4.7 liter V8 engine, coming from the Ferrari warehouse. Depending on the transmission selected, the top speed is 298 km/h (MC Auto Shift) or exactly 300 km/h (MC Shift). This also applies to the acceleration from 0 to 100 km/h: 4.7 sec. (manual) and 4.8 sec. (vending machine).

The 87th Geneva Motor Show is the unveiling location for this special edition. In total, Maserati will produce 400 copies, so the Special Edition can safely be called exclusive. The price of the Special Edition has not yet been announced, but you can already reserve it.

Come in the beautiful world of Maserati.

Maserati’s first SUV Levante is unveiled at the Geneva International Motor Show

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The wait is over! Maserati is now unveiling at the Geneva International Motor Show its new masterpiece the new Levante, the first SUV in the Italian carmaker’s history. The Maserati Levante (Tipo M161) is a mid-size luxury crossover SUV based on the Kubang concept car that debuted at the 2011 Frankfurt Auto Show, and built by Maserati at the Mirafiori factory in Turin.

But is it really the first SUV for Maserati? No! Not really! In 2003 the Italians unveiled at the Detroit Auto Show the Maserati Kubang GT Wagon, a 2003 concept car designed by Italdesign Giugiaro, it was presented under the Maserati brand which was then owned by Ferrari. In accordance with Maserati’s naming tradition, the Kubang is named after a Javanese wind.

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The beautiful Kubang GT was developed using the floorplan of the Audi A8, and Maserati hoped for it to be produced in collaboration with Audi. It was designed to use the 90° V8 engine from the Maserati 3200 GT, producing 368 hp (274 kW) at 6250 rpm. Due to the agreement with Audi never being sealed, the Kubang GT was – sadly – never developed past the concept stage.

In 2011, Maserati built the less-elegant Kubang concept as an evolution of the GT Wagon, a concept that let to the Levante. The name is inspired by the warm Mediterranean wind which can change from a light breeze to an irresistible force mirroring the character of the Levante. The new model goes to join the existing range of saloon and sports cars such as the Quattroporto, Ghibli, GranTurismo and GranCabrio models.

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The Levante’s design and features have a clear association with the Maserati brand and its distinctive Italian character. The aggressive front introduced new tapered headlights separated into two elements with the upper headlight unit connected to the front grille. Maserati’s design signature is clearly visible on the sides the three iconic air vents on the front wings, the trapezoidal C-pillar with the ‘Saetta’ logo and the large, frameless door windows. The rear is dominated by the very tapered back window and streamlined shape, both typical of a high-performance sports car.

The Levante’s chassis is designed to combine outstanding on-road performance with unrivalled handling even on very low-grio surfaces and excellent off-road performance and ride. The Levante boast a high level of standard content, such as electronic suspensio with controlled damping and air springs, Q4 intelligent all-wheel drive and 8-speed automatic transmission.

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The Maserati Levante is built at the Mirafiori plant in Turin; the first cars have already come off the assembly line with the launch planned for this spring in Europe, to be followed by the rest of the world later this year. Come into the beautiful world of Maserati.

 

 

 

Maserati Levante gears up for Geneva debut

Finally, it’s here. This month, Maserati will take the curtain off its first SUV, the Levante. After months of delay, Maserati’s first SUV, the Levante, is finally presented at the Geneva Motor Show. Maserati draws attention with a teaser.

It all started in 2003, when Maserati unveiled the Kubang GT Wagon at the Detroit Motor Show. Designed by Italdesign, the GT Wagon was based on the Audi A8 platform, but it never came to a concrete collaboration between Maserati and Audi and the production plans for the Kubang GT Wagon fell through the water. With the huge success of the Porsche Cayenne, the plan for an SUV is shaking. It wasn’t until 2011 that another Kubang came in the form of a concept car. Maserati presented the Kubang concept car in Frankfurt that year, a true SUV that built on the concepts introduced in the GT Wagon.

Now three years later, Maserati will unveil the Levante next week. The public debut will follow at the Geneva Motor Show in March, but to make the wait a little more pleasant, Maserati is now already coming with a teaser. Not that there’s much to see in the photo, other than the LED daytime running lights and a 2014 Alfieri-style grille with bars set far apart.

The Levante should mainly compete with the Porsche Cayenne. Not only the format matches, but also the range of engines. Like Porsche, Maserati will supply the SUV with diesel and petrol engines. The 3.0 liter V6 diesel engine that we know from the Ghibli and Quattroporte forms the basis, the top model gets a blown V8 with 580 hp. Exactly 10 hp more than the Cayenne Turbo S. The starting price is estimated at about 90,000 euros. Guess which car starts around that course…

In two weeks we will know what the production version looks like. Enter the beautiful world of Maserati.

Ermenegildo Zegna permanent tailor for Maserati

Maserati will be offering exclusive interior trim from autumn, provided by the luxury clothing brand Ermenegildo Zegna. Both the Ghibli and the Quattroporte will be available with the new trim option.

At Maserati you can already choose from countless types of leather for the seats and the dashboard, but the brand will add an extra option in the autumn: exclusive upholstery ‘by Ermenegildo Zegna’. Maserati has previously shown study models with the special upholstery, but will actually offer it from September.

The interior is then embellished with a combination of Poltrona Frau leather and a special upholstery made of silk fibers from the mulberry plant. Three color combinations are available, the silk is always anthracite-colored and the stitching is gray.

The leather is available in the colors black, brown and red. For further variation, ‘salt-and-pepper-colored’ fabric is used. The decoration is not limited to the seats and door panels, the ceiling is also covered with beautiful fabric.

The whole is finished with stitching that is applied in all kinds of patterns. The sun visors have a label with the inscription Ermenegildo Zegna exclusively for Maserati.

Alle uitvoeringen van de Ghibli en Quattroporte worden verkrijgbaar met de nieuwe bekledingsoptie. De prijzen zijn nog niet bekend gemaakt, maar reserveren kan al. Kom in de schitterende wereld van Maserati.

Maserati also has the Ghibli dressed by Ermenegildo Zegna

After the Quattroporte, the Ghibli will also be given a makeover by the exclusive Italian fashion house Ermenegildo Zegna. The result is the Ghibli Ermenegildo Zegna Edition, which shines in Paris.

Last year, Maserati already showed the Quattroporte Ermenegildo Zegna at the IAA in Frankfurt, a foretaste of a limited edition. Now his smaller brother – the Ghibli – also gets the Ermenegildo Zegna package.

Fashion house Ermenegildo Zegna has indulged in the Maserati Ghibli. The car you see in the photos is officially still a concept car, but will be released in a limited edition just like the Quattroporte Ermenegildo Zegna.

The Ghibli Ermenegildo Zegna wears the special three-layer paint finish Azzuro Astro, which is available in different shades of blue or gray depending on the incidence of light. The Ghibli stands on special 20-inch light metal that has been sprayed with a Liquid Metal paint.

Inside, the Italian fashion house has been raging. Exclusive fabrics can be found just about everywhere – on the ceiling, door panels and even sun visors. On the seats, natural-colored Poltrona Frau leather is alternated with silk-like fabric with a hand-stitched pattern.

An exclusive pattern can also be found on the door panels. Leather is incorporated in the floor mats and on the dashboard and center console Ermenegildo Zegna has applied carbon fiber with an extra thick layer of lacquer, which creates more depth.

The Ermenegildo Zegna is based on the Ghibli S Q4. Under the hood is the well-known biturbo-V6 with 410 hp and 455 Nm of torque. Power is sent to all four wheels.

100 pieces of the Quattroporte Ermenegildo Zegna were made, the edition of this Ghibli will undoubtedly not be much higher. Maserati has not yet announced when the limited edition will go into production. Enter the beautiful world of Maserati.

Luxury four-wheel drive Maserati Quattroport S Q4

The all-new Maserati Quattroporte still carries the company’s flag as the ultimate luxury sedan; they released a photo shoot of the four-wheel-drive Maserati Quattroporte S Q4 variant on Mont Blanc, the highest mountain in the Alps and Western Europe with the summit peaking at over 4800 meters and is also known as La Dame Blanche, which means French is what ‘the white lady’ means.

The Italians have three variants of the new Quattroporte, including the S Q4, which is powered by a 3.0 V6 BiTurbo that produces 410 hp and is mated to an 8-speed ZF automatic transmission.

The Maserati S Q4 has a Q4 badge, in red and implies that it has the four wheel drive system which is intelligent in the sense that it sends all the power to the rear wheels, but as soon as it notices the lack of grip power is spread across all four wheels. divided, the driver can enjoy the same driving characteristics in rear-wheel drive configuration and four-wheel drive configuration.

Maserati clearly shows that the Quattroporte S 4Q can also handle difficult winter roads very well.

If one is to believe Maserati, this car reaches an average of 1 to 9.9 km/l. The range of this car is a moderate 750 km without the need for petrol. The 8-speed sequential automatic transmission accelerates this very large Quattroporte comfortably from 0 to 100 km/h in 4.9 seconds.

In addition, this 4-door sedan also has luxury leather upholstery, reversing camera, 19-inch alloy wheels and of course air conditioning.

Come into the beautiful world of Maserati.

Revealed: new Maserati Quattroporte

After 8 years, the long-awaited sixth generation Maserati Quattroporte is finally here! Maserati will present the sports sedan at the beginning of 2013 at the Detroit auto show in January, but is already releasing the first images.

The long wait has been rewarded by Maserati today: the Italians have pulled the curtain on a brand new Quattroporte. The 4-door sedan is a direct attack on German luxury sedans such as the Porsche Panamera, BMW 7 Series and Mercedes-Benz S-Class.

It is a pity that the Italian car manufacturer did not opt ​​for a ‘couture body’. Because earlier Quattroportes came from the drawing boards of designers such as Pietro Frua, Bertone (Gandini), Italdesign (Giugiaro), Marcello Gandini and Pininfarina, the new Quattroporte must go through life ‘nameless’, as Fiat’s Centro Stile has done the job itself.

It’s not nice to say, as we can only judge the car from the released photos now, but it’s clear to see they did. There are quite a few very strange ‘bends’ in the body, especially the high waistline. And do we see it right: door mirrors of the Chrysler 300?

The new Quattroporte has inherited some key design features from previous models: the signature grille, the three cooling slots in the front wing and the ‘triangular’ C-pillar. The car is more exuberant in design than before, but immediately recognizable as a Quattroporte.

According to Maserati, the interior is characterized by ‘simple lines and efficiency’. This, of course, in combination with beautiful leather and wood types that give the interior a warm appearance. It is noticeable that the dashboard – unlike that of its predecessor – looks quite tidy, many functions will be operated via the huge touch screen in the center console.

Maserati does not want to say much about the engines. It should come as no surprise that a V8 is available. The brand speaks of a ‘new generation Maserati engines’, which are built at Ferrari in Maranello. Of course, the new blocks are ‘more powerful and more economical’. Assume a further development of the traditional V8, but also count on a new V6, in several variants. Is the license plate (QP 530 HP) a subtle hint at horsepower numbers? Maserati says the top-of-the-line sedan sets new standards in performance, handling and driving pleasure.

The new Maserati Quattroporte will make its debut at the North American International Auto Show (NAIAS) in Detroit in January. Come in the beautiful world of Maserati.

Maserati GranCabrio MC

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Maserati unveiled the GranTurismo MC Stradale at the 2010 Paris Auto Show and two years later, the company is bringing the MC Stradale package back, but it’s the GranCabrio that will benefit from its features.

Cut off the roof and put a soft top om a Maserati GranTurismo MC Stradale and you get the new GranCabrio MC, which Maserati say completes their open-top range.

The GranCabrio MC measures 48 millimeters longer than the standard GranCabrio and will adopt a highly sporty and aggressive look. Its front end was inspired by the coupe version of the MC Stradale, while the rear gets a large spoiler, with the third brake light built into the luggage compartment inside the spoiler.

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Maserati haven’t officially released engine and performance specs yet, but if it has the same engine as the MC Stradale, it will have a 4.7-litre V8 with 460hp and 520Nm (383 lb ft) of torque – sending its power through a quick-shifting six-speed automated manual transmission to the rear wheels.

Come into the beautiful world of Maserati.