Yes, I am Giorgio Armani Si Sono Io

Giorgio Armani Si Sono Io Visual2.jpg

This autumn Giorgio Armani updates its famous Si perfume with more charming and tempting notes, a limited edition new perfume named Si Sono Io. Gorgeous actress Cate Blanchett, directed by director Matthew Frost, is the protagonist of the new campaign where she reaffirms her inner strength, but also the sensitivity recognized as a value. The new Si Sono Io Giorgio Armani perfume characterizes the woman’s personality to be free, tenacious, intelligent to make her own decisions to write her own story.

 

Giorgio Armani Si Sono Io

Si Sono Io by Giorgio Armani inspires an independent and confident woman of the today that claims ‘Si Sono Io’ – ‘Yes, I am’ a woman who write my story in my own way. The new perfume as if portrays a woman’s ego: feminine, yet courageous, vulnerable, yet determined.

Top notes: Cassis
Heart: Freesia, Roses
Base: Amber, Vanilla, Patchouli

Si Sono Io Giorgio Armani comes in the same bottle design as the original perfume elegantly wrapped in silk-skinned gold color with a pale pink fragrance sparkling from within. When sprayed on the skin it leaves a bright veil. It is a woody/floral with sweet hints of vanilla making a more lighter, yet intenser perfume version designed for the new modern women.

Giorgio Armani Si Sono Io is available as 50ml Eau de Parfum

Givenchy Live Irrésistible

Givenchy Live Irrésistible Eau de Toilette ad

For 2016, Givenchy captures the scent’s uplifting joie de vivre in an Eau de Toilette, for an even more refreshing, rich and audacious version of the original fragrance. It’s due to land in stores for summer 2016.

Like the original Eau de Parfum, Givenchy’s Eau de Toilette was developed by Dominique Ropion (Givenchy Amarige, Lancôme La Vie est Belle, Paco Rabanne Invictus, Dior Pure Poison). The perfumer has created an uplifting and fizzy fragrance, bursting with floral, fruity notes.

Givenchy Live Irrésistible Eau de Toilette opens with soft top notes of pear and juicy raspberry, bringing a fresh and fruity zing to the scent. Rose brings richness to this fruity cocktail, which rounds off with notes of Jamaican allspice, blonde wood and musk.

Givenchy Live Irrésistible Eau de Toilette

The scent’s long, slender and textured bottle is finished in shades of pink, with pastel-hued glass and a brighter, candy pink label.

American actress Amanda Seyfried returns as the face of Live Irrésistible in a campaign filled with elegance and humorous self-mocking. The campaign includes a TV ad, filmed by Matthew Frost, and a magazine ad, which sets the Givenchy ambassador in a summery Parisian scene, shot by Matt Irwin.

Givenchy Live Irrésistible Eau de Toilette is available in two formats, 40ml and 75ml.