Joop! Wow! Eau de Toilette for Her


Joop! Wow! Eau de Toilette for Her is the counterpart to the Wow! Masculine version. Perfumer Fabrice Pellegrin had the task to create a ‘distinctive, unexpected and bold fragrance’.

Wow! is created with a ‘femme fatale’ woman in mind. Some of her attributes are listed as enchanting, suductive and alluring, with self-confidence and liberation of spirit.

The new perfume is all about a strong rose infusion mixed with juicy facets of wild raspberry and aromatic peony and roses. It is an intense fragrance and very woody with floral notes that leaves behind an unusual and breath-taking smell.


The new campaign is featuring actress and model Milla Jovovich, who earned her ‘badass’ image in movies like Resident Evil. The video campaign also featuring a panther – this time a white one – is shot – again – by French director Olivier Dahan and the photographer is Vincent Peters.


Joop! Wow! for Women comes in a flacon of identical shape as the masculine edition, colored in deep burgundy, as a 40, 60 and 100ml Eau de Toilette, a 250ml Shower Gel, and a 200ml strong hydrating Whipped Body Cream.





Avon City Rush for Her


Avon announced Milla Jovovich as the face of their latest feminine fragrance – City Rush for Her. Avon City Rush for Her is described as an urban, crazy, young, flirty perfume for young women looking for fun and distractions. Gorgeous actress Milla Jovovich will join other popular stars like Fergie, Reese Witherspoon and Courtney Cox – spokespersons for Avon cosmetics.

Avon is such a special brand to partner with. Its dedication to female empowerment and worldwide campaigning for the causes that matter most to women make me proud to be part of its family.

Milla Jovovich

Avon City Rush for Her, A seductive feminine fragrance, it embodies a self-confident and daring woman. The fragrance unveil powerful and seductive notes that convey the idea of a self-conscious appearance. City Rush for Her is a fragrance that expresses strength and seductive sex appeal.

Top notes: Plum, Bergamot, Ivy
Heart: Rose, Orchid, Black dahlia
Base: Vanilla, Patchouli, White Musks, Wood

City Rush for Her opens with fresh notes of bergamot, juicy plum and a fresh breath of ivy green notes. The heart mixes black dahlia, rose and vanilla orchid. The warm dry-down mingles creamy woods, earthy patchouli and musks. It’s a sophisticated fragrance that captures the natural mystery and sensuality of a woman.


Next to Milla Jovovich we see Brazilian topmodel Carlos Casagrande in the campaign for Avon City Rush for Her.

Avon City Rush for Her is wrapped in a rectangular bottle that reveals a clear golden juice and is topped with a transparent cap. A big C letter adorns the front of the bottle.

Avon City Rush for Her is available as 50ml Eau de Parfum and accompanying body care products, like showergel and bodylotion.

Avon City Rush for Her Flacon