Joop! Wow! Eau de Toilette for Her is the counterpart to the Wow! Masculine version. Perfumer Fabrice Pellegrin had the task to create a ‘distinctive, unexpected and bold fragrance’.
Wow! is created with a ‘femme fatale’ woman in mind. Some of her attributes are listed as enchanting, suductive and alluring, with self-confidence and liberation of spirit.
The new perfume is all about a strong rose infusion mixed with juicy facets of wild raspberry and aromatic peony and roses. It is an intense fragrance and very woody with floral notes that leaves behind an unusual and breath-taking smell.
The new campaign is featuring actress and model Milla Jovovich, who earned her ‘badass’ image in movies like Resident Evil. The video campaign also featuring a panther – this time a white one – is shot – again – by French director Olivier Dahan and the photographer is Vincent Peters.
Joop! Wow! for Women comes in a flacon of identical shape as the masculine edition, colored in deep burgundy, as a 40, 60 and 100ml Eau de Toilette, a 250ml Shower Gel, and a 200ml strong hydrating Whipped Body Cream.