Guerlain commits and act

Guerlain has been inspired by nature since the Maison’s founding in 1828. Almost two centuries later, they celebrate fifteen years of pioneering commitment and actions to preserve the wonders of nature for future generations, spearheading change at the forefront of the beauty industry.

Home to some of the world’s rarest orchids, the Tianzi Exploratory Reserve in China is a haven of orchid biodiversity – the inspiration behind the Orchidée Impériale collection. Working alongside conservationist Minguo Li-Margraf, over the last 10 years the French Maison has replanted close to 10,000 orchids as part of a vast reforestation program, illustrating our commitment to combining luxury with ethical and responsible production.

Nature has long been intertwined with Maison Guerlain’s past, as well as being inextricably linked to its future.

They are proud to begin this New Year with a new chapter in their story, through new bold initiatives and ambitious targets to deliver a sustainably driven tomorrow and beyond. As Guerlain welcomes 2022, they recommit to to the four key pillars of their sustainable development promise: biodiversity, eco-innovation, climate, and social impact.

Guerlain perfumes, skincare, make-up are available at Guerlain boutiques and selected stores worldwide. Come into the beautiful world of Guerlain.