Kinky Moschino Toy Boy


The new masculine scent from Italian fashion house Moschino came out in July 2019. Toy Boy, the first fragrance for men designed by creative director Jeremy Scott, follows the Toy line, launched by the first unisex edition in 2014 and followed by Toy 2 for women from 2018.

Toy Boy is the new exclusive fragrance by Moschino that reinterprets elegance with a touch of irony. It speaks to a unique, dynamic, enthusiastic and passionate man, but one who is not afraid to reveal his more tender and playful side. Toy Boy is an exciting play of endless codes seeking out re-evaluation and liberation.

This line interprets fragrances and fashion through a humorous and ironic prism. Toy Boy is designed for unique, dynamic, passionate men who are not afraid to discover their gentle and playful side.


The spicy, woody and amber composition begins with a combination of citrus, fruits, resins and spices. The heart includes floral accords of magnolia and rose absolute in combination with spicy cloves, based on woods and musk.

Top notes: Italian bergamot, Green pear, Elemi, Pink pepper, Indonesian nutmeg
Heart: Magnolia, Rose absolute, Clove bud, Flex flower
Base: Haitian vetiver, Cashmeran, Sandalwood, Ambermax, Sylkolide (musk)

The fashion house reunites with Jhonattan Burjack for the fragrance campaign. The Brazilian model channels his inner biker as he takes to the studio. Posing for the lens of photographer Gianpaolo Sgura, Jhonattan rocks a leather biker jacket, cap, pants, and motorcycle boots. Clad in leather as well, Moschino creative director Jeremy Scott makes an appearance too.







The legendary Moschino bear is lacquered in an opaque black in the fragrance’s new bottle. Black is Beautiful. Kinky Moschino Toy Boy is available as a 30, 50 and 100 ml Eau de Parfum, accompanied by grooming line. Come into the beautiful world of Moschino.





The bear is back: Mochino gets playful with Toy 2



Fashion designer Jeremy Scott, the creative director of Moschino is back with a fun, cartoonish and iconic fragrance. The Italian fashion house has extended its Toy line with a Toy 2 Eau de Parfum for women and two body care products. The innovative Toy line was launched in 2014 when Moschino presented a unisex fragrance which was packaged as a teddy bear.

Italian fashion house Moschino is back with a fun, cartoonish and iconic fragrance, Toy 2, a flanker to to the original Moschino Toy from 2014.

Its latest line presents a sculpted teddy-shaped Toy 2 Eau de Parfum spray in opaque glass flacons. The bottles feature bear head-shaped caps and gold collars. Packaging is designed to highlight the shape of its contents.

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The Toy 2 fragrance opens on notes of mandarin and apple, with a heart of florals, including magnolia, jasmine, peony and white currant. Its base blends amber wood, sandalwood and musk.

Top notes: Magnolia, Mandarin, Apple
Heart notes: Peony, Jasmine, White currant
Base notes: Sandalwood, Amberwood, Musk

Mochino presents Toy 2 in opaque glass sculpted teddy-shaped Eau de Parfum spray flacons. The bottles feature bear head-shaped caps and gold collars. The packaging is designed to highlight the shape of its contents.


Was it Kendall Jenner that carried an oversized Moschino Toy 2 flacon on the runway at the this week’s SS 2019 fashion show in Milan, supermodel and actress Devon Aoki is the face for the Toy 2 line. She posed for Steve Meisel with the over-sized teddy bear flacon for the ad of Toy 2.

Moschino Toy 2 is available as in three sizes: 30ml, 50 ml and 80ml. Eau de Parfum and matching body care products including a 200ml perfumed Bath & Shower Gel and perfumed Body Lotion.






Moschino Gold Fresh Couture

Moschino Gold Fresh Couture

Last year, Moschino presented Fresh, a perfume weapped in a total different style bottle inspired by a ‘cleaning’ spray, and became a huge success on the market. This year, Moschino launches a special couture edition with the same bottle shape named: Gold Fresh Couture perfume.

Top notes: Grapfruit, Mandarin, Pear Ice, Rhubarb leaf
Heart: Orchid, Jasmine, Lily of the Valley
Base: Sandelwood, Patchouli, Akigalawood, Musk. Vanilla

Moschino Gold Fresh Couture is a fresh floral/woody perfume with feminine charm and a modern, pleasant aroma. It opens with fresh grapefruit and mandarin notes along with floral accords of jasmine, rhubarb, and orchid. The base calms on a woody layer made of akigalawood, sandalwood, musk and sweet vanilla notes.

Moschino Gold Fresh Couture is available in one size as 100ml Eau de Parfum.





Moschino So Real Cheap & Chic

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Italian fashion house Moschino launches a new perfume for women So Real Cheap & Chic – inspired by the artistic style of its founder Franco Moschino, and the style of the famous Salvator Dali perfumes. Moschino So Real Cheap & Chic is described as a fresh fruity/floral perfume with sweet accords. This perfume has a colorful, bright design inspiring a flirty, modern and easy perfume for daily use.

Top notes: Black currant, Bitter orange, Raspberry sorbet, Tangerine
Heart: Jasmine, Magnolia, Pink Peony
Base: Cedarwood, Ambroxan, Musk, Oakmoss

Moschino So Real Cheap & Chic opens with fresh bitter orange, tangerine, raspberry sorbet notes along with black currant and floral accords of pink peony, jasmine and magnolia. The base calms with oakmoss, musk, ambroxan, and cedar wood notes.

Moschino So Real Cheap & Chic is available in 30, 50 and 100ml Eau de Toilette.

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Moschino Milan Flagship is Pop Art Dream

Moschino opens a new store in the heart of Porta Nuova, the space behind Piazza Gae Aulenti, in Milan. The 120 square meters store reflects the new image created by Jeremy Scott: a neutral and modern container in the form of a triangular shape, with soaring high ceilings, white walls, concrete floors and large windows facing the street.

Moschino-New-Store-in-Milan_fy1Mochino, Via Vincenzo Capelli, 1, Milan

Knowing designer Jeremy Scott’s track record with designs both irreverent and ironic, is it any surprise that Moschino’s new Milan flagship would look like something out of a contemporary art exhibition? This new flagship store is a 700 square meter space spread over two stories, and will bring together Moschino and Boutique Moschino collections. One floor will be dedicated to their Couture line – but also featured is the brand’s ready-to-wear, accessories, textiles, beach wear, jewelry and fragrances, as well as menswear and a ‘Baby Kid & Teen’ selection.


The iconic brand is also highlighted by giant logos visible on the windows and inside, which adds a strong graphic and visual exhibition of the collections Moschino Couture for men and women, along with swimwear, jewelry, perfumes, garments and tech accessories.

The place designed as a light filled gallery space is in line with the creative vision of Jeremy Scott. The designer declares,

I wanted an open gallery space that would be a blank canvas for my collections.

As per the art gallery-esque style, the dominant hue of the Moschino flagship is white. Oversized installations of Moschino products are strewn throughout – shoes, suits, and their iconic teddy bear. Shopping bags are transformed into oversized shelving units that contain signature accessories while the fitting room itself is a giant white Moschino biker bag with a zipper opening for an entrance. The look draws similar cues from their New York store, which has the same oversized objects.


The interiors, designed according to the new concept of the Creative Director, is arranged around a monolithic stone bench, equipped with suspended shelves and hanging units in sleek chrome which contrasts with the tufted black leather seats. The special wall adds to both the sculptural elements and acts as a display for accessories.

This opening marks Scott’s third sales point in the Italian fashion capital, joining the Moschino store which opened last year in Porta Nuova and the Love Moschino store on Corso Venezia. It is wild, stylish, and eccentric – and it is everything we’ve come to love and expect from them.

Via Vincenzo Capelli, 1
20124 Milan
Tel. 02 36687099

More info at Moschino

Moschino Pink Bouquet

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Italian fashion house of Moschino launches a new perfume for women Pink Bouquet. Moschino Pink Bouquet, as the name suggests, is a fruity/floral perfumes composed of sparkling notes sealed in a glamour pink bottle decorated with sparkling crystals. The new perfume will attract wearers with its captivating modern aroma and a sexy look. It is full of youth, free-spirit, energy, euphoria and joy.

Moschino Pink Bouquet is created by perfumer Olivier Pescheux as a fresh and seductive perfume with a staying power. It opens with bergamot, pineapple sorbet and raspberry notes accompanied by hearty accords of jasmine, pink lily of the valley, violet and peony petals. The unique and irresistible base is composed of juicy peach, gingerbread and musky notes. Moschino Pink Bouquet flacon

Pink Bouquet by Moschino is advertised by beautiful model Kendra Spears. Pink Bouquet will be available from June as 30, 50 and 100 ml Eau de Toilette.







Moschino Forever


Italian fashion house Moschino is launching a new fragrance for him, Moschino Forever in March 2011. Forever will be a daringly sensual cologne for heartthrobs and most demanding men. Moschino can delight anybody’s senses with its wonderful and delicious perfumes.

Moschino Forever, as its name suggests, embellishes a timeless appeal and elegance. Forever by Moschino possesses notes of bergamot, kumquat, clary sage, star anise, Tonka bean, vetiver, black pepper and musk.


The perfume bottle has a truly masculine shape and color with a gold top of brand’s signature. Model and musician Josh Beech – who is also the face for Moschino‘s spring 2011 men’s wear campaign – is advertising this thrilling and exciting perfume. Moschino Forever New Perfume for men is a must have fragrance for spring!