Boucheron Fleurs


Founded in 1858 by Frédéric Boucheron in Paris at the Place Vendôme, the first perfume of the Boucheron jewelry house had its premiere in 1988. Its floral-oriental fragrance with strong character became the symbol of a generation of women. The iconic ‘ring’ flacon was designed by Joel Desgrippes, a shape inspired of the Maison’s cabochon ring.

This Spring the French Maison launches a new contemporary interpretation of their iconic Boucheron Femme, called Boucheron Fleurs. This fragrant bouquet is dedicated to the heirs of the style and aura of those who wore and loved the original.


Boucheron Femme Parfum ad, 1988

A timeless perfume now turns into a new pleasant floral fragrance with a softer aroma highlighted by a nice bouquet of flowers. Created by famous perfumers Quentin Bisch and Nathalie Gracia-Cetto – creators of other fragrances of the Maison – the new version perfume characterizes the modern woman, infused with a pleasant oriental/floral aroma

Top notes: Lemon, Mandarin, Pear
Heart notes: Orange blossom, Frangipani, Petalia
Base notes: Benzoin, Vanilla

Boucheron Fleurs has a delightful scent made of precious notes, crafted and designed just like its precious jewelry. It opens with fresh citrusy accords of bergamot, lemon, pear along with orange blossom, petalia, and frangipani. The base settles down with sweet vanilla and benzoin notes.

Boucheron-Fleurs-Flacon-Box.jpgBoucheron Fleurs Perfume preserves the same flacon shape as the Boucheron Femme flacon, yet Fleurs is sealed in a beautiful massive crystal flacon crushed in waves filled with a nice lovely blue sky color and also adorned with a royal blue ‘sapphire’ stopper.

Boucheron Fleurs Perfume is available as 100ml Eau de Parfum. 





Coach Floral

Coach Floral Eau d Parfum Banner

The fragrance that represents the Coach free spirit attitude The fragrance that is individual, authentic and cool

This year, Coach launches a new perfume for women part of the brand’s signature collection Coach Eau de Parfum. Coach Floral Eau de Parfum, the new perfume, perfectly embodies the Coach woman with the feminine charms and free spirit. It is an elegant perfume with modern elements, truly joyful and energetic.

Top notes: Citrus, Pink pepper, Pineapple sorbet
Heart: Gardenia, Jasmine sambac, Tea roses
Base: Musk, Patchouli, Creamy wood

Created by Nadège Le Garlantezec, Shyamala Maisondieu and Nathalie Gracia-Cetto, Coach Floral Eau de Parfum opens with a fresh splash of citrusy notes along with a touch of effervescent pink pepper and refreshing pineapple sorbet. the floral bouquet of tea roses, Jasmine Sambac, and gardenia nicely balances with the elegant creamy wood, patchouli, and musky notes.


Coach Floral Flacon BoxFloral Eau de Parfum preserves the same bottle shape as the previous editions, yet comes in a pale pink color adorned with a nice pink flower. Chloë Grace Moretz is the face of this gorgeous, stunning and elegant new perfume by Coach.

Coach Floral is available as 30, 50 and 90ml Eau de Parfum.


Coach Floral Flacon





S.T. Dupont Be Exceptional

S.T. Dupont Be Exceptional Visual.jpg

Maison S.T. Dupont launches a new perfume for men with a strong and prominent logo: Be Exceptional. S.T. Dupont Be Exceptional is designed as an elegant, classic and modern perfume with a fresh approach. It is an oriental/woody perfume created by perfumer Nathalie Gracia-Cetto as a timeless and innovative scent to please men during the whole day with a gentle aroma.

Top notes: Grapefruit, Bergamot, Red ginger
Heart: Iris, Leather, Tonka bean
Base: Amber, Vertiver, Patchouli

S.T. Dupont Be Exceptional is advertised by the handsome model Nicolas Simoes. It captures the attention with fresh notes of bergamot and grapefruit along with spicy red ginger mixed with iris, tonka bean and leather notes. The base calms on a woody layer made of amber, vetiver and patchouli. This elegant woody aromatic oriental is a modern combination of a fresh breeze and a warm sensuality.

S.T. Dupont Be Exceptional Bottle

Inspired by the symbols of the French art of living and excellence of the S.T. Dupont Maison, the translucent black glass flask bottle is enhanced with a silver plaque, which bears the extremely elegant S.T. Dupont signature as a seal.

S.T. Dupont Be Exceptional is available as 50 and 100ml Eau de Toilette.





Boucheron Quatre Absolu de Nuit


A new Boucheron fragrance is aways very exiting! Introducing the Boucheron Quatre fragrance for Woman in 2015, created by Nathalie Gracia-Cetto, was modern and daring olfactory interpretation of the Maison Boucheron’s iconic Quatre ring. Strongly assertive and contemporary, it reveals the strenght of character of those who wear it.

After last years Quatre Intense, Maison Boucheron is celebrating a new evening version, even more sophisticated. Quatre Absolu de Nuit, is the olfactory interpretation of the modern and bold iconic ring Boucheron is shrouded in mystery.


Boucheron Quatre Absolu de Nuit for Men

Quatre Absolu de Nuit for Men: a woody-oriental Eau de Parfum, both mysterious and vibrant, sublimated by clary sage, black pepper and Atlas cedar notes. Quatre Absolu de Nuit for men is a fragrance that we owe to the perfumer Jacques Huclier, a well-known designer from the great Maison Givaudan.

The latter chose to dare bold biases and assembled several diametrically opposed ingredients. He started the scent of Quatre Absolue de Nuit for Men by Italian lemon, a fresh and citrus ingredient, combined with more aromatic flavors of sage and lavender, two great classics of men’s perfumery. Nevertheless, this initial freshness is quickly counterbalanced by vibrant, charismatic and spicy notes of patchouli, black pepper and nutmeg. Thus, the initial clarity of this perfume is quickly associated with the incandescence of spices. The whole thing ends up being won by more masculinity. A woody trail of cedar, vetiver and vanilla prevails, creating the addiction of a simple breath.


Boucheron Quatre Absolu de Nuit for Women

Signed by perfumer Nathalie Gracia-Cetto, a very famous nose of the house Givaudan, Quatre Absolu de Nuit for Women: a floriental Eau de Pafum, both sensual and captivating, sublimated by bergamot, pear in syrup and vanilla notes. This one has chosen to work around exceptional raw materials and assembled them with extreme minutia, as could the best jewelers of the house Boucheron.

The whole is flying over a citrus freshness dominated by the presence of bergamot from Italy. Pink berries counterbalance this sensation by more heat while the whole is immediately coated with bitter almond. The gourmandise of Quatre Absolu de Nuit for Women is then relayed by a heart more fruity and floral, assembling jasmine and juicy pear. Finally, a more enveloping and delicate background takes over. Tonka bean is associated with amber woods as well as vanilla and sandalwood. The result is a terribly tempting, gourmand and irresistible perfume.

Boucheron Quatre Absolu de Nuit Pour Homme Pour Femme




Boucheron’s Quatre gets reimagined as a scintillating fragrance




A new Boucheron fragrance is aways very exiting! Introducing the new Boucheron Quatre fragrance for Woman, a modern and daring olfactory interpretation of the French Maison’s iconic ring. Strongly assertive and contemporary, it reveals the strenght of character of those who wear it. The fragrance is the expression of a subtle balance of modernity and heritage, innovation and tradition, rock/shock and chic.

Boucheron Quatre fragrance is floral with juicy fruity notes and sophisticated woody shades and its composition is signed by perfumers Nathalie Gracia-Cetto, Nadège Le Garlantezec and Antoine Maisondieu of Givaudan. The perfume will be packed in a cylindrical shape inspired by the Quatre ring. The upper part of the flacon is a replica of the ring design with parts alluding at yellow and white gold, while the on/off rotating closing system facilitates that the rings on top are never removed from the flacon.


Capture d’écran 2015-04-14 à 12_48_02

Boucheron Quatre ‘Radiant Edition Wedding Band'(left), ‘White Edition’ (both, middle), ‘Radiant Edition’ (right) 

The uniqueness of the modern and prominent design of Quatre rings lies in their inspiration by Paris, since each part is inspired by this city: the double decorative gadroon on the rings celebrates Parisians bonded by love; ‘Clou de Paris’ reinterprets the cobblestone lanes at Place Vendôme; the diamonds reflect the light of Paris while the ribbed details describe the movement and cheer in the city.


Boucheron Quatre Eau de Parfum’s unique way to open and to use

Quatre women’s edition is a floral – fruity fragrance with a woody background. It opens with accords of bitter orange, red currant green tangerine, lemon and grapefruit. Sambac jasmine and rose form the heart, along with accords of wild strawberry, peach and apple. The base includes notes of golden woods, cedar, cashmere, musk, vanilla and caramel. On one hand a very modern fragrance, but on the other hand a true classic where you can smell the heritage of the House of Boucheron.


BoucheronBoucheron Quatre and Quatre for Men would be availble as 100, 50 and 30ml Eau de Parfum from May 2015

Not only a great fragrance, but also a great (read: ‘cheap’) way to wear a real Boucheron!! Come into the wonderful world of Boucheron.







Love, Chloé Eau Florale

Love, Chloe Eau Florale Banner.jpg

Love, Chloé Eau Florale is the new summery and fresh perfume for women launched by the fashion house of Chloé . Also, Love, Chloé Eau Florale is the new flanker to 2010’s Love, Chloé. This time perfume captures a freshly powdery and sensual form ideal to be worn during hot summer days. It will as if refresh and revitalize your mood and air during the day.

Love, Chloé Eau Florale is created by perfumers Louise Turner and Nathalie Cetto-Gracia (Givaudan) as a pleasant and aromatic fragrance offering positive and sweet emotions. This feminine perfume blends sweet pea accords, green tea notes and powdery notes in the end. Love, Chloé Eau Florale will definitely be a hit perfume for summer 2012 and will grab attention with its unforgettable and long-lasting smell.

Love, Chloé Eau Florale will be available as 30, 50 and 75 ml Eau de Toilette.

Love, Chloe Eau Florale





Yves Rocher Monoi Eau des Vahines

Yves Rocher Monoi Eau des Vahines Banner.jpg

Yves Rocher released its newest perfume Monoi Eau des Vahines – a truly charming and feminine fragrance for summer. Yves Rocher Monoi Eau des Vahines will evoke feeling and memories of summer holidays, sea breeze and the hot sandy beach.

Monoi Eau des Vahines was created by perfumer Nathalie Gracia-Cetto as an exotic and fresh perfume. Yves Rocher Monoi Eau des Vahines blends no alcohol ingredients, however, it impresses with exotic, tropical notes of tiare, ylang-ylang and vanilla accords.

Yves Rocher Monoi Eau des Vahines is available in 100ml. Eau de Toilette.

Yves Rocher Monoi Eau des Vahines




Van Cleef & Arpels Un Air de First

Van Cleef & Arpels Un Air de First ad

Maison Van Cleef & Arpels celebrates its 35th anniversary since their First perfume was released. Van Cleef & Arpels Un Air de First is the Maison’s latest fragrance and one of the most elegant scents in the world.  Like their Jewels and watches, Van Cleef & Arpels is a timeless brand that crafts all its perfumes with small attention to details. That’s why all Van Cleef & Arpels perfumes reflect one’s lifestyle and positive attitude.

Van Cleef & Arpels Un Air de First2

Created by Nathalie Gracia-Cetto, Un Air de First Perfume has a floral composition accompanied by aldehydes and essences of galbanum. Even though it seems a little strong at first smell, Un Air de First quickly calms down thanks to its sensual notes of Egyptian jasmine, Bulgarian rose, vetiver and cotton essences.

Top notes: Aldehydes, Galbanum
Heart notes: Bulgarian rose, Jasmine absolute
Bottom notes: Musk, Vetiver

Sillage and longevity are excellent for Un Air de First. Feminine without the posy of roses, sophisticated without being unreachable, fresh and sparkling without being an aquatic.

Working on an iconic perfume, remaining faithful to its spirit and style, while giving it a new lease of life is the best present you can give a perfumer.

When I was a child, my mother wore First and I wanted to give myself the gift of a perfume representing the woman I have become, adding poetry to its elegance, creating a future out of the past, and wearing this perfume as an expression of happiness …

Nathalie Gracia-Cetto

I love Van Cleef & Arpels! Staying at the Ritz, I love the Van Cleef & Arpels boutique ‘down’ on the Place Vendôme with its vèry kind staff. I love their jewels and I have a total weakness for their watches. From the early days Van Cleef & Arpels Pour Homme is one of my all time favorite male scents, and First one of the most beautiful an feminine fargrances èver made. Van Cleef & Arpels perfumes always impresses me with its eye-catching design and alluring decoration. .

Van Cleef & Arpels Un Air de First

Van Cleef & Arpels Un Air de First comes in 60 ml and 100 ml Eau de Parfum. Form of the flacon follows traditional ‘First’ shape, now it is pearly white and it is decorated with an elegant white atomizer.



Emilio Pucci Verde 072


Emilio Pucci was a famous fashion designer – a semi-professional athlete and politician – from Florence. His first fragrance Emilio Pucci Vivara, created by Michel Hy, was launched in 1965. It was named after a deserted cresent shaped Island opposite Ischia, in the bay of Naples, Italy. A balsamic green fragrance for women, evocative the Mediterranean sun, salt, sea, and summer in Emilio Pucci’s distinctive style. It starts with a green fruity aldehydic top, followed by a fruity floral heart, layered over a warm, woody and ambery base.

Emilio Pucci Vivara has been discontinued since the mid 1980s. In 2007, Vivara was reformulated by François Demachy, Nathalie Gracia-Cetto and Marie-Aude Couture-Bluche and relaunched in a new flacon, shaped as a pebble. The newer reissue didn’t smell nothing like the original. It is classified as a chypre floral fragrance for women.

The following three years, every year a limited edition flacon – in an other color – was launched. In 2009, the Vivara Variazioni Collection of Eau de Toilettes, comprises up of three different variations of the 2007 fragrance Vivara, each of them symbolizing water (blue), sun (yellow) and sand (red) of the Mediterranean Sea.


This year the iconic Italian fashion house Emilio Pucci is releasing a new fragrance Vivara Variazioni Verde 072, and is a flanker to the previous Vivara collection and it will symbolize the earth’s plants.

Verde 072 Perfume describes the harmony between people and nature. This fresh fragrance as if invites you on a trip in the heart of the nature, where everything is green, calming and relaxing. Vivara Variazioni Verde 072 has successfully filled the Vivara Variazioni collection.

Emilio Pucci Vivara Variazioni Verde 072 will blowout sensual notes of bergamot and mint accompanied by surprising green accords. Vivara Variazioni Verde 072, inspired by the aquatic herbs, opens up with icy cool notes of bergamot and mint. The heart contains opulent Turkish rose refreshed by neroli, places on a base of of cedar and tonka bean.



Verde 072 by Emilio Pucci has a very tasteful and gorgeous design. The eye-catching bright colorful flacon is decorated with signature is colored in bright shades of green and will attract women’s hearts and eyes every time they will face this perfume.

Emilio Pucci Verde 072 is available as 50 and 100ml Eau de Toilette at Emilio Pucci boutiques and selected stores worldwide. Come into the beautiful world of Emilio Pucci.